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THE BEST 10 BLACK FRIDAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2026

The best 10 Black Friday marketing campaign ideas and examples for 2026. The top 10 marketing examples & ideas for Black Friday sales in 2026.

Our collection of some of the best Black Friday marketing campaigns, offers and promotional ideas in 2026.

By Mau, a Senior Digital Marketing Specialist and trainer at eDigital.

THE BEST 10 BLACK FRIDAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2026

Before you check these best Black Friday marketing campaign ideas and examples, let me tell you something you might find hard to admit:

Social media platforms are mugging you in broad daylight 🔫 while you thank them for the privilege.

Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Craig from accounting, and he does not even know your name 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines” 🏠💥

Meanwhile, social media owners are swimming in pools filled with your ad spend 🏊‍♂️💰

Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:
✅ Stop being social media’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at social ads hoping for results is expensive self-harm with the worse ROI 🔥💸

Ready to break up with social media algorithmic abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account 📞🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value

THE BEST 10 BLACK FRIDAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2026

When is Black Friday celebrated?

Black Friday is celebrated in Australia on the 28th of November 2026.

🖤 Make “Black Friday” a key part of your marketing plan 🖤

For some businesses, Black Friday is a massive sales boost and a perfect opportunity to include it in your event marketing plan for the year. 🎯💥

Black Friday is a retail celebration that’s embedded in the DNA of some business categories, including retail shops, department stores, jewellery shops, etc. 💍💵

Nail down your key message themes that appeal to Black Friday deal seekers. 🧠💡

You need to get into the buyers’ mindset and understand why they want to buy during Black Friday:

• They want to get an amazing deal. 🤑💸
• They don’t want to wait until Christmas. ⏳🎅
• They fear the item’s price will go up during Christmas. 📈🎄
• They want to secure a gift before the Christmas rush. 🛍️🏃‍♀️🎁

Knowing this, you can craft your Black Friday marketing messages accordingly. 💌✨

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

Promoting your Black Friday deals 📣💥

When it comes to marketing “Black Friday,” you’ve got plenty of options:

• Your website 🌐💻
• Your affiliates 🤝💼
• An exclusive “Black Friday” EDM (electronic direct mail) 📧📲 You can use your e-newsletter to communicate your Black Friday promotions, offers, discounts, and activities to people who already know about your business. 📧🎯
• Organic “Black Friday” posts on Social Media 📱🔥
• Paid ads on Social Media 💰💡
• Display banner advertising on key sites 🎯👀
• SMS Marketing 📲💨
• Online directories 📚💻
• Outdoor advertising 🏙️🌟
• Special event on Black Friday 🎉🤪
• Google My Business listing (update your listing if you have extended opening hours on Black Friday) 🕑🔍
• Centre management marketing (if you are in a shopping centre, collaborate with your centre management marketing team) 🏢🛒

The more time you have to plan, the better your Black Friday execution and the better the results.

But as we all know, not everyone has time to put a full-blown Black Friday marketing plan into effect months (or even weeks) ahead of Black Friday, but that doesn’t mean you can’t find success at the last minute. 🕑😅

Here are a few Black Friday marketing tips you can use to position your small business for success! 💼🎯 And if you find that it’s too late for your business to market properly for this year’s Black Friday, there’s always next year! 🌱

I share some of the tips from the best social media marketing training on how to best action Black Friday Marketing Campaigns, plus tips, ideas, and executions! 🔥📈

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

Analyse last year’s Black Friday results 🔍📊

Look for trends, such as: 🤔

• What sold well? 💥🎯 Did any products outperform your Black Friday expectations last year? Be sure to stock up this year. And since there’s limited time until the big day, stock up SOON! ⏳🛒💨 And if you ended up with products gathering dust on your shelves well into the end of November… don’t worry! You can still sell them as part of your Christmas deals 🎄💸.
• What was the average spend per purchase? 💳💰 Are there ways you can increase it? Retailers might want to consider setting up a small impulse-buy section with things like perfumes, jewelry, clothes, handbags, umbrellas, hats, and sunglasses 👜💍👒. Restaurateurs, set up a display with sampler trays of best-selling appetisers and desserts 🍤🍰 that can be pre-packaged and recommended to customers who come in to grab those hot “Black Friday” deals. 🍽️🔥
• What times were the busiest? ⏰🏃‍♀️ Be sure you’re staffed up and well-stocked during those times on Black Friday. For other times with low traffic, consider holding a special event 🎉 and sales to draw in even more traffic and keep your customers browsing longer. 🛍️💥

Tip: Make sure you talk to your team, they might have some golden nuggets of ideas and “Black Friday” deal inspiration 💬💡. With all this info in hand, you’ll have a solid plan for the Black Friday day-specific items you should focus on this year. From here, you can begin putting together your Black Friday promotion plan by working backwards from the big day. 🗓️🛒

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

Black Friday Campaign Planning 🗓️🎯

Decide what you’ll promote, when, and where and be sure to think about all of the Black Friday marketing channels available to you, such as email marketing, direct mail, social media, and in-store signage 📧📬📱🛍️.

Nail down all the content you need, including headlines, calls-to-action, and social posts before your Black Friday chaos begins! 😱🚀 Once you’re happy with it, schedule your campaigns in your email marketing and social media dashboard tools of choice. ⏰💻 There’s still time to get at least 1-2 Black Friday campaigns out the door! 💨💥

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

Black Friday Marketing Campaigns 📣🎉

As soon as possible, plot out your Black Friday campaigns and have your products ready! 🏃‍♀️📦 Australian customers will start hunting for Black Friday deals in early November, so get your game face on! 😎🛒 Be ready when they hit your shop or website like a shopping hurricane 🌪️.

Craft a nice Black Friday decoration in your physical store and/or a killer theme on your website’s homepage. 🎨🖥️ Go all-in with streamers, garlands, and maybe even some sassy signs like “THE DEALS YOU’VE BEEN WAITING FOR” ✨🛍️ (don’t forget your lifetime deals, obviously 🕰️💸).

Your key messages are simple:

• Massive discounts 💥💵
• Unique promotions not offered at Christmas 🎄🤫
• Lifetime deals (seriously, these are once-in-a-lifetime!) ⏳💯
• Don’t wait for Christmas crowds 🚶‍♀️💨

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

Black Friday Campaigns –  Timing ⏱️🔥

Some marketing tactics take time—like a direct mail campaign 📨. You might be able to crank out some Black Friday social media posts up until the last minute 📲🕛, but if you haven’t already planned on direct mail, you might want to rethink that strategy. 🧐

If you’ve already deployed any campaigns, keep an eye on those 🧐👀 and make sure your email and social posts roll out like clockwork! ⏰📧

Talk to your team to ensure they’re prepared to handle the Black Friday chaos 💥🛒—and that they’re stocked up on all the doorbuster specials and ready to deal with the crowds that will be lined up before you even open! 🏃‍♂️💨

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

Track your Black Friday Campaign Results 📊🎯

If you’ve been planning for Black Friday since the middle of the year, awesome! You’ve got time to adjust anything that’s not working or double down on what’s killing it. 🔄💡 If you’re a little behind, don’t panic. There’s still time to jump in and capitalise on the last-minute deal-seeking madness! 😬💥

Here’s a few quick tips for last-minute Black Friday marketing:

• Move hot-selling items to a more prominent display 💥🛒 or introduce fresh promotions to juice up slow sales.
• For those last-minute shoppers 🕛🛍️, provide personalised service to help them find the perfect deal. You’ll upsell them on more stuff like a shopping ninja 💪🛒.
• Run a Black Friday campaign with Groupon or another deal website. These sites are swarmed with people looking for their next steal 🔥💸.
• Try a referral marketing campaign with PartnerStack or Tapfiliate. More referrals = more happy customers spreading the word! 🎉🤩
• Keep your eye on the numbers, don’t be afraid to pivot 🧠💥 as needed right up until Black Friday. 🗓️

Once your Black Friday marketing machine is rolling 🏎️ 😌  get ready to switch gears for your Christmas campaigns. 🎅🎄

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

THE BEST 10 BLACK FRIDAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2026

10. Amazon’s Black Friday deals social media posts

Amazon starts posting daily on social media one full week before Black Friday, because, apparently, one day isn’t enough to convince you that you need a 65″ TV for 50% off, even though you’re currently binge-watching Netflix on a 32″ screen.

Amazon don’t ease you into it either.

Oh no, it’s a full-on, “Get ready for Black Friday shopping apocalypse” approach with daily reminders that something is coming, like an impending asteroid, but instead of panic, it’s more like a fire sale on HDMI cables. ⏳🛒

By Day 2 of this relentless barrage, you’ve already convinced yourself that you absolutely cannot live without that 17-piece kitchen gadget set or an inflatable kayak (for, you know, emergencies).

Amazon’s strategy is simple: bombard you with so much Black Friday posts on social media (16 posts on Instagram, 7 days before Black Friday 2024) that by the time Black Friday actually rolls around, you’ve spent the last 186 hours needing things you never even knew existed, like a Wi-Fi-enabled plant waterer.

It’s like Amazon has hacked into your brain, and you’re glad and thankful they did. 😅📱

And by Day 7, you’re not even sure if you’re shopping for Black Friday deals or if you’re just in a long-term, emotionally codependent relationship with Amazon.

At this point, you’re eagerly waiting for that “sudden, shocking, once-in-a-lifetime deal!” email, like you’re about to score the world’s last remaining “smart fridge with Alexa,” and all the while, Jeff Bezos is up is on a luxury yacht, sipping champagne, watching you frantically hit “Add to Cart.” 🍾🛍️💳

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

9. Walmart Black Friday Do’s and Dont’s video

Black Friday shopping is a chaotic, wild experience that requires strategy, not just blind impulse buying. 🛒💥

This Walmart video laying out the dos and don’ts?

Pure gold 🏅

It’s like giving your audience a map to navigate the madness without falling into the pits of poor choices and regret (like that time you bought a TV with no HDMI ports). Plus, educational content gets shared more, which means more eyeballs on your stuff. 🎯✨

Black Friday isn’t just any shopping day, it’s the shopping day of the year. 💸🔥

By jumping in on this season’s shopping frenzy with your video, you’re tapping into the already existing conversation everyone’s having. It’s like hitching a ride on a parade float. People are Googling, TikToking, and scrolling through Instagram for tips, tricks, and “how not to die in the Walmart crowd” advice. 🏃‍♀️💨

Hashtags, my friend, are your best friend.

You know those search terms like #BlackFriday2024, #BlackFridayTips, #HolidayShopping?

Tag ’em all, baby.

The more relevant the hashtag, the better your chances of getting discovered by people who are desperate for advice on how to survive the madness. 🙌📲

Now, if your Black Friday video’s hitting the right notes, it could totally get picked up by algorithms and boom! next thing you know, it’s going viral faster than you can say “sold out.” 🔥💯

Videos are basically the golden ticket to reaching new people, so get ready to grow your tribe.

If your content’s delivering legit value, say, practical Black Friday advice without the “buy this!” sales pitch, your audience will start seeing you as their go-to expert. 📚💡

They’ll follow you, trust you, and maybe even buy something (you know, if they’re feeling extra generous). So go ahead and become their online shopping guru. 💸👑

A great Black Friday video should be dynamic, flashy, and perfect for bringing your Black Friday tips to life.

Imagine: visual guides like the right way to grab the last toaster on sale vs. the wrong way (don’t be the person who elbows grandma in the face, okay?). 😂 Memorable, relatable, and totally shareable. Let’s make this Black Friday nightmare a little more manageable, shall we?

Here’s the best part: encouraging interaction is built right in! 👏

Ask your viewers: “What’s the biggest mistake you’ve made on Black Friday?” or “What tip saved you the most cash this year?”

People love sharing their shopping war stories, and the more comments you get, the more Instagram boosts your post. 💬🔝

Whether you’re throwing in some savage humor, a bubbly personality, or a straight-up no-nonsense tone, your Black Friday do’s and dont’s video is a chance to show off your style. 🎤💅

Skip the corporate blandness and give people the vibe of getting advice from a friend who’s been through it all and is here to help you survive without crying over your credit card bill. 😎

Got affiliate links or brand partnerships?

Oh, you’re definitely going to want to sprinkle in a little soft-sell action. “Hey, here are some killer deals on stuff you’ll actually use, check it out” 👀💸 and boom, you’re making passive income while helping people score the best deals.

And if you’re smart (which you probably are), you’ll release that video early-like, before Thanksgiving hits.

Give people time to actually digest your tips before the shopping insanity begins. 🦃🍂

By the time they’re elbow-deep in online carts, you’ll be their favourite online shopping guru.

In short, you’re not just dropping Black Friday tips; you’re creating a survival guide to the Black Friday jungle 🦁.

People are gonna need this, because, who else is gonna help them make it through this Black Friday retail apocalypse without a breakdown? 💅💳

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

8. Target’s Black Friday Shopper Types

Black Friday at Target: A Survival Guide to the Wildest Women’s Shopper Types

Every year, the Target parking lot transforms into the wild west of retail mayhem, where you’ll find women of all kinds navigating the Black Friday chaos.

Some are laser-focused like they’re on a mission to take over the world (or at least the clearance rack), while others are simply along for the ride and maybe a few impulse buys.

Whether they’re stalking discounts like a hawk or casually finishing their holiday shopping before Thanksgiving leftovers have even cooled down, these women are a force to be reckoned with.

Grab your coffee, and let’s break down the most iconic types of Black Friday shoppers you’ll meet in the wild aisles of Target. 💥👛🛒

 

Target’s 5 Black Friday Shopper types:

1. The 40% Off Diva:

Meet the woman who approaches Black Friday like she’s auditioning for a role in a heist movie.

You can practically hear the theme music play as she swerves past the “doorbusters,” eyes locked on that 40% off sign like it’s a treasure map. 🏴‍☠️

She knows that markdown better than she knows her own family birthdays.

Don’t even try to distract her, she’s in full “buy now, regret never” mode. S

he’ll waltz out of there with 10 pairs of leggings, a “casual” sweater, and a hat she absolutely doesn’t need, but the discount was too good to resist.

And when the cashier rings her up?

She smiles like she just robbed the joint and won. 💅💸

2. The Stealth Shopper woman

This is the woman who enters Target on Black Friday like she’s training for the ninja Olympics.

She’s in and out so fast, you didn’t even know she was there.

One minute she’s standing by the door, and the next, she’s sliding through the aisles like a breeze, picking up just what she needs with laser focus.

No detours.

No impulse buys.

No time for “just browsing.”

She’s the queen of efficiency.

You might find her later, sipping a pumpkin spice latte at home by 10:05 AM while everyone else is still looking for parking. 👑✨

3. The Deal-Addict woman

You know this type of woman: she’s walking into Target thinking “I’m here for 2 things,” but by the time she’s taken a right at the “Buy One, Get One Free” section, she’s got 8 things she didn’t need but are definitely now on her mental Christmas list. 🎁

She is the queen of “I didn’t come for this, but now that it’s 60% off, how could I NOT?”

She’ll grab 15 “just-in-case” coffee mugs, a scented candle, and an inflatable unicorn pool float for next summer. 🦄

And when she sees the checkout line?

That’s just another challenge to overcome, because she knows her shopping destiny is calling. Oh, and don’t forget to Instagram that haul. 📸

4. The Limited-Time Panic Shopper

If you see this woman, you’ll spot her mid-panic attack in front of a shelf that says, “LIMITED TIME ONLY.” 😱

She’s like a shark circling its prey: determined, frantic, and with a slight chance of biting you if you’re standing too close.

Time is running out!

If she doesn’t grab that set of dish towels that are “on sale now but only until 2 PM,” she might never forgive herself.

She’s constantly checking the clock, hyperventilating over what’s in her cart, but oh no, she might drop something and have to go back.

Stress level: Maximum.

At the register, she swipes her card so fast you’d think the store was about to close forever.

It isn’t. 😅

5. The Pre-December Overachiever woman

This woman is so organised that she makes Marie Kondo look like a slob. 🗂️

While the rest of us are scrambling for gift ideas at midnight on December 24th, she’s sipping her gingerbread latte on December 1st and just casually wraps up her last present.

You thought she was there for a quick snack break, but nope, she’s been knocking out everyone’s holiday list since 10 AM, leaving a trail of perfectly wrapped gifts in her wake.

She already knows what Aunt Linda wants, and she already has it.

What’s left for her to do?

She’s probably just browsing for an emergency “just-in-case” gift for her coworker, but don’t worry, she won’t need it.

She’s done. 🎄🙌

With the popular Interact Quiz maker, you can run a successful “Black Friday Sales” quiz.

For example, a “What type of  Black Friday shopper are you?” quiz

The responses not only help you understand better your audience but also build an expanded database of potential customers.

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

7. Best Buy early Black Friday deals

Best Buy, the gift that keeps on giving… and by “gift,” we mean your inbox being bombarded with more “Early Black Friday Deals”  emails than you can count. 📧💥

Black Friday deals are now starting before you’ve even unpacked your Halloween candy 🍬, thanks to Best Buy kicking things off with their preemptive strike on November 1st.

Forget “Turkey Day”—this year, we’re all skipping straight to the “Turbulence Day,” courtesy of a retail apocalypse happening a full month before the turkey hits the table. 🦃🛒💣

Their website and app are plastered with banners that scream: “We’ve got early Black Friday deals, and we’re not afraid to use them!” 💡🚨

Which is absolutely true.

They’re coming for your wallets 💳💸 and there’s no turning back.

Need a new TV? 📺 50% off.

Want to upgrade your kitchen appliances 🍳 to ones that make you feel like a grown-up? There’s a sale for that, too.

It’s not Black Friday; it’s Black November now, and Best Buy is the “go big or go home” brand that is casually making the whole concept of waiting for the actual day look like an outdated form of retail procrastination. 🙄🔥

For marketers, this is both a blessing and a curse.

The early bird gets the worm 🐦, but also gets a relentless spam inbox and a completely disorienting mix of product ads in your face before you’ve even recovered from your pumpkin spice latte addiction. 🎃☕

Best Buy’s early Black Friday promotions means that instead of the traditional, sweet anticipation of an end-of-November spree, we’re now living in a non-stop sale vortex 🔄 where your credit card gets more action than a late-night infomercial host. 📺💳💥

But hey, it’s not all bad, right?

For marketers, Best Buy is basically handing you a Master’s degree 🎓 in early deal-making tactics.

Forget waiting until the actual Friday to make your move.

If you’re not already running ads for 15% off wireless headphones 🎧 on November 2nd, are you even in the game?

Best Buy has broken all the rules 🛑 and you should follow suit.

Jump into Black Friday discounts as soon as you take your Halloween costume off!

Start your Black Friday offers on the 1st of November ⏳and pretend that you have any idea what’s happening in the retail world anymore. 🤷‍♀️🎯

So, if you’re a marketer looking for the ultimate hack this Black Friday, Best Buy is giving you the blueprint: start so early that by the time Black Friday actually hits, everyone’s either already bought what they need 🛍️, or they’re too confused by the sheer volume of deals to make a decision. 🤯

The real winner?

Your marketing budget 💸, because who needs to save their money when you can just spend it all on cheap electronics 🔌 and stressful pre-Black Friday promos? 🎉📱

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

6. The Home Depot’s Black Friday doorbusters deals

The Home Depot is the retailer that’s convinced you can’t do anything without a power drill and a jumbo pack of light bulbs. 💡🔨

On an Black Friday deals video, The Home Depot has unleashed a woman with more energy than a toddler on a sugar rush, zipping around the screen like she’s just discovered that Black Friday doorbuster deals might actually be a legitimate source of power in the universe.

She’s popping in and out like a hyperactive Whack-a-Mole, except instead of getting hit, she’s hitting you with deals and we’re not talking about cute little discounts; we’re talking blow-your-mind, “I’ve never needed this many hammers in my life” kind of deals. 🔨💥

The woman is doing this wild, whirlwind tour of products while we, the viewers, try to keep up with whatever edgewater pine artificial Christmas tree (pun intended) she’s promoting next. 🏃‍♀️⚡

One second, she’s talking about an aluminum multi-position ladder that could probably blast the entire tools section off the shelves, and the next, she’s diving into a 40% off offer on screwdrivers, making you wonder why you’ve been postponing that small reno job the entire year.

You thought you were buying a cordless drill for your weekend project, but now you’re suddenly deep in the rabbit hole of “Why didn’t I think of buying a circular saw before?” 🤔🔪

The entire Black Friday deals video feels like someone mashed up a DIY tutorial with a caffeine overdose, set it to a female voice that’s just a little too hype for home improvement. 🌀🎶

By the time she’s done talking, you’re not sure whether you’ve watched a The Home Depot Black Friday commercial or just had a mild panic attack while scrolling through your feed.

But guess what?

It works.

You might have no intention of installing a new tool kit but suddenly, you’re Googling “best deals on power tools” like it’s your new life mission. ⚡💻🔩

For marketers, this is a masterclass in creating a Black Friday shopping need that people can’t look away from.

The Home Depot has turned their Black Friday promotion into a dizzying carousel of stuff you don’t need but are now convinced you can’t live without. 🏠🔧

That woman’s massive eyes?

Pure gold.

Her eyes flying around the screen?

Unstoppable.

If you want to drive attention to your product during Black Friday, you should be taking notes.

Find your most caffeinated owl-eyed wonder employee, throw them in front of a green screen, and just let them talk. 😜🚀

So, take this one to the bank, marketers: if you want to stand out this Black Friday, take a page from The Home Depot’s playbook.

Create that insane whirlwind of promotions that makes people question their own life choices while simultaneously getting them to pull out their credit card.

Because nothing says “urgent sale” like bug-eyed bandit woman on a mission, zipping around the screen like she’s running from an avalanche of discounts. 🏃‍♀️💳💥

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

5. Lowe’s Black Friday tour video

Lowe’s just dropped a Black Friday marketing video that’s pure entertainment and we’re here for it. 🛠️💥

Enter the man of the hour: a presenter in a Lowe’s red vest, armed with a wireless mic like he’s about to take you on the safest safari ride through the jungle of insane Lowe’s Black Friday discounts.

But instead of wild animals, he’s riding customers on a dolly (yes, the platform truck kind) like they’re tourists on an African safari. 🦁🚛

“Who wants to buy one get two free sale?” he says, while riding a passive shoppers past the tools section like they’re on a VIP safari tour.

This is Black Friday marketing genius!

The whole thing plays out like a DIY comedy show: imagine a Home Depot version of Planet Earth, but with way more discounts. 🌍💸

The presenter, with David Attenborough’s attitude, surveys the “wild” shoppers, enthusiastically asking:

“Who loves storage?” and every shopper, without missing a beat, raises their hand in agreement. 🏡✋

It’s like a bidding war at an auction, but instead of art, it’s discounted storage towels and hammers.

Everyone’s a winner, and frankly, we’re just here for the bizarre thrill ride through aisles of outdoor grills and toolkits.

The dolly-riding “safari” tour is exactly the kind of surreal retail experience we didn’t know we needed. 🛒

The presenter, now fully in his element, barrels through aisles, navigating the “wild” terrain of bbqs saying:

“Umm, do I smell pizza and smoked meat?”

An them throws that Black Friday promo on pizza ovens and pit boss grills.

The presenter even alerts customers to watch out for dangerous wildlife inside the store: Kelsey, the elusive sparrow that snug into the garden section, while customers watch with their professional binoculars.

Finally the presenter proudly confirms: “Ever tour comes with a double mulch bag slap” and  then a customer slap that bag so hard the presenter changed his mind and offer just one slap.

And somehow, the whole thing feels like the most intense expedition of your life.

What’s next?

A shopping cart rodeo?

A forklift joust?

We’re honestly expecting Lowe’s to go full-on gladiator in their next ad. 🤺🚜

If you’re a marketer watching this, and you’re not already on your way to hire a dolly and a wireless mic, you’re doing it wrong.

This Lowe’s Black Friday offers video is the blueprint for how to turn a typical “come shop our sales” message into an adrenaline-packed, LOL retail experience.

Want to promote your brand’s Black Friday deals?

Just throw a guy on a dolly, send him through the store, and make sure your customers are enthusiastically raising their hands like they’ve just spotted a once-in-a-lifetime deal, because, they have. 🙌🎉

So, take notes, marketers.

If you want your best Black Friday campaign to go viral, you can’t just stand behind a counter with a sign that says:

“Big Savings!”

Nah, that’s amateur hour.

Instead, ride your customers on top of a shopping cart, ask them if they want a discount on a power washer, and make sure they raise their hands like they’re pledging allegiance to the Lowe’s sales flag.

If it’s good enough for Lowe’s, it’s good enough for you. 🏴💰🎯

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

4. JCPenney Black Friday Agenda video

🎬 JCPenney’s Black Friday Agenda: A Masterclass in Minimalism 🖤

Picture this: A pristine white desk.

So clean it might as well be on the cover of IKEA catalog, with all the minimalist vibes.

A woman’s hand enters the scene with the grace of someone about to solve a Rubik’s Cube, except she’s lighting a candle. 🕯️

Why? Who knows.

Maybe she’s setting the mood for the most iconic Black Friday deals of our generation.

Or maybe she just enjoys the smell of cinnamon and ambition. 🤷‍♀️

She opens a notebook like it’s some sort of top-secret FBI mission report and grabs… a color pencil. ✏️

Yes, you read that correctly. No fancy graphics here, folks, just pure, unadulterated nostalgia. 🖍️

It’s like she’s scribbling out the future of retail, one stroke at a time.

First on the list: $500 off, but it’s not just any savings, it’s BIG savings, because if you don’t shout that word in all caps, are you even saving? 💸💥

She highlights it like it’s the nuclear launch code. 💣

Then she writes Free Stand Mixer, test that recipe, you know, like she’s getting a PhD in desserts. 🍰

Is she baking cakes?

No.

But is she planning to bake your brain with this deal?

Absolutely.

Then she writes Free Diamonds, because who wouldn’t want to add some sparkle in their life when they’re elbow-deep in a spreadsheet and ignoring their family? 💎✨

Side note: that music in the background?

Suspenseful like a Disney movie on a sugar rush. 🎶)

She highlights the word FREE like it’s the last piece of pizza at a party. 🍕

It’s the moment in the video, folks.

The dealbreaker.

The dopamine hit.

What’s better than “free” on Black Friday?

Maybe free WiFi in a mall parking lot, but that’s debatable.

And the finale?

She closes the notebook, presumably satisfied that her artistic rendition of JCPenney’s Black Friday catalog is now stored for posterity or until next year’s marketing intern updates the design. 📚🚪

If you’re looking for a Black Friday marketing strategy that screams “retro minimalist”, this video nails it.

Simple? Sure.

Effective?

Like a sledgehammer to the wallet. 🛍️

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

3. Nordstrom Black Friday deals promoted by influencers

🎬 Nordstrom’s Black Friday Collab: A Fashion Frenzy, Afro & All 👗✨

First, let’s set the scene:

Our girl is living her best life in her own personal dressing room, AKA, a space that reads: “I’ve got a closet worth more than your rent” while also giving off the lived-in vibe that she definitely paid for this space with one viral TikTok and a killer brand deal. 📸✨

She’s got that “I woke up like this” swagger, and we’re all immediately obsessed. 😍

Cue the fashion, because Nordstrom didn’t just bring any clothes to the Black Friday party.

Oh no, honey, they’re giving us the good stuff.

She’s sliding into one outfit after another, tossing in promo shots like she’s starring in the Met Gala while casually mentioning their Black Friday deals as if she’s spilling hot gossip over brunch.

“Oh, and by the way, FREE shipping if you order this cute coat, babes.” 🚚💨

It’s almost like she’s saying:

“Look at me, I’m living my best free-shipping life, and you can too.”

Retail therapy at its finest. 💳🛍️

And just when you thought she couldn’t drop any more fire into the mix, she throws in the pick up in store option, like she’s basically telling you:

“Why wait for shipping when you can just strut down to your local Nordstrom and pick it up like a boss?” 👠✨

SAME DAY alterations, too? Oh, darling, she’s not just showing you the deals, she’s practically demanding you upgrade your wardrobe in real time. 😏📅

But hold on, the pièce de résistance: she tries on a pair of MASSIVE red glasses. 🎯

Think: “You want bold? I’ll give you bold.”

She stares into the mirror like she’s the fashion queen of a dystopian future where glasses are the crown. 👑

You can practically hear her attitude radiating through the screen. “Who’s gonna stop me? NO ONE.” And you’re just there thinking, Yeah, you’re right. No one can. You look iconic. 😎🔥

If you want to show your customers that Black Friday is more than just discounts, it’s an attitude, a vibe, and a whole lot of sassy swagger, take notes from Nordstrom’s influencer collabs.

A big personality, killer deals, and one seriously fierce Afro is all you need to make your marketing pop.

And free shipping. 😜🛒

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

2. Victoria’s Secret Black Friday 40% off everything video ad

🎬 Victoria’s Secret Black Friday: 40% Off EVERYTHING and Zero Chill 🛍️

Alright, let’s start with the opening scene:

Someone is holding so many shopping bags, it looks like they just walked out of a Black Friday episode of The Hunger Games. 🏹💼

We can’t even see their body, just a sea of pink and maybe a few shades of anxiety. 😅

They look like they just bought out the entire store and forgot to check if their car’s even big enough to fit all this stuff. 🚗💨

The camera then glides through the store, like it’s on some kind of shopping-spree safari, weaving past racks of hot pink signs that read:

40% OFF EVERYTHING

Yes, everything.

Everything means from bras to fuzzy slippers. 👠

It’s like Victoria’s Secret is out here offering us no rules, just Black Friday savings.

But the music? Oh, honey, it’s festive but also the kind of background tune you’d hear in an elevator where the only thing you’re doing is questioning your Black Friday shopping choices. 🎶🛑

Then, we zoom in on this woman’s hands, which seem to have a mind of their own.

She’s grabbing everything and I mean everything.

Handbags?

Oh, she’s got those. 👛

Lingerie?

She’s basically hosting a parade with those delicate lace numbers. 😏

Pajamas?

One for every night of the week, darling. 💤

Scarves, makeup, beanies!

She’s basically trying to stock up for winter, spring, summer, and fall, all while casually making her way through a department store. 🧣💄👚

Victoria’s Secret Black Friday videos save us all from boring wardrobes. 😎

Those videos do NOT even need to show her face. It’s 40% off, baby! no face needed!

Victoria’s Secret wants you to buy happiness for a fraction of the cost, and you know it. 💅

If you want to make Black Friday your personal shopping glow-up, take some cues from Victoria’s Secret.

Do not even show us a person face, just many bags they’re basically a walking billboard for sales, throw in a massive catchy discount on EVERYTHING, and let those hands grab whatever makes us feel fancy, even if it’s just a $5 beanie. 🎁👑

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

1. WayFair’s Black Friday at home espresso martini video

🎬 Wayfair’s Black Friday: Online Shopping, Cocktails & Zero Effort 🍸🛋️

Let’s set the scene: You’re at home, snuggled in your pajamas, and it’s Black Friday, so you’ve already decided that your life is now about convenience. ✨

Enter: the hands of a barista/bartender; because why choose between coffee or booze when you can have both? ☕🍸

These hands are preparing the dark chocolate espresso martini that will get you through hours of scrolling, shopping, and pretending you don’t need another throw pillow. 🛋️

The video zooms through this cocktail prep like it’s an Olympic event; no unnecessary shots, just pure essence of indulgence. 🏅

We’re talking vodka, coffee liqueur, peppermint, melted dark chocolate syrup, and the kind of whipped cream that makes you feel fancy but also questionable about your Black Friday shopping choices. 😏

Quick recipe flash, because who’s got time for lengthy instructions when there’s furniture to buy and discounts to be had? 🛒💸

Now, here’s the kicker: the background music is “It’s Beginning to Look Like Christmas”, which… okay, not sure why, but it hits differently when you’re buying a sectional couch on Wayfair at 2 AM. 🎄🎶

Like, who cares if it’s Christmas?

It’s Black Friday, and you’re getting your home all cozy while sipping a cocktail that says, “I’m a responsible adult who also loves fun.” 🍹🎁

You’ve barely had a sip of that martini, and boom, you’re already adding rugs to your cart and wondering if your walls need another accent chair. ✨

The video somehow makes Black Friday online shopping feel like a spa day, and you don’t even have to leave the couch. 🛋️

With a drink in one hand and a iPhone 17 in the other, you’re living your best life.

Wayfair just redefined convenience for Black Friday.

Don’t leave your house.

Don’t even move.

Grab a cool fancy cocktail, click a few buttons, and make your home look like it’s straight out of a Pinterest board.

Cheers to Black Friday shopping from the comfort of your couch, where you can get tipsy and pick out a new dining table. 🍷🛍

Marketers also read this year’s top 10 Cyber Monday marketing ideas and examples.

Creativity – An important factor for Black Friday marketing success

What should a brand do during the Black Friday promotional period?

• Make a parody: with so much going on a parody surely will take people’s attention.
• Think about all types of “Black Friday” deal seekers. Single mothers, families with low incomes, teenagers looking for the best deal, etc.
• Invite your customers to be part of Black Friday via a contest or competition that will bring lots of user-generated content.

Marketers also read this year’s top 10 Cyber Monday marketing examples and ideas.

What about email marketing for Black Friday?

Did you know you can create email marketing sequences with tools such as Active Campaign for Black Friday? An example can be sending a variety of emails to your last year’s “Black Friday” customers with your best “Black Friday” offers, doorbuster promotions and great content on how to enjoy the day.

Don’t have a Black Friday email template yet? Check out Mailchimp or Benchmark templates for Black Friday.

Need Black Friday marketing support or training? Contact us

MORE BLACK FRIDAY MARKETING EXAMPLES AND CONTENT IDEAS

Want more Black Friday marketing ideas and content examples?

okey, check out these…

aliexpress Black Friday Alert featured David Beckham 2024 Instagram reel

aliexpress Black Friday Sale featured David Beckham 2024 Instagram post up to 90% off

David Beckham is featured on these exclusive lists:

• The world’s top 25 most popular sports athletes on Instagram.
• The world’s top 10 most-followed footballers on Instagram.
• The top 25 most popular Brits on Instagram.

aliexpress Black Friday Sale video 2024

 

Marketers are using the best social media strategy plan template

Shein black Friday deals are heating up! Instagram reel

Shein Black Friday Pre-Sale Deals are in the house video 2024

 

Shopify’s “The night before Black Friday” Instagram reel 2024

Shopify’s “All I want for Black Friday is a shorter to-do list and sales ” Instagram reel 2024

Curry’s Shop Our New Black Friday Deals Instagram Reel 2024

Argo’s “When you find out Black Friday deals are coming tonight” funny Instagram reel 2024. 

John Lewis Black Friday win a £500-off voucher Instagram reel

🎬 Conclusion

Black Friday isn’t just the start of the holiday shopping frenzy, it’s the moment your sales go from “meh” to “MASSIVE!” 💥

This retail bonanza is the perfect storm of insane discounts, last-minute gift panic, and consumer wallet explosions. 💣💸 It’s when those old, dusty products on your shelves magically transform into golden opportunities to make some serious cash. ✨

For marketers, Black Friday is like a giant money printer and if you play your cards right, you can clear out your inventory and stuff your pockets before December even hits. 🎯💰

Ready to cash in on the madness?

Let’s talk! 📲

We’ve got the tools, the tricks, and the know-how to make your Black Friday a record-breaker 👀💥

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

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Ready to start marketing like a boss? Let’s talk 🚀👊

THE BEST BLACK FRIDAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2026

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