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THE BEST 10 SUPER BOWL ADS OF ALL TIME
The best 10 Super Bowl ads of all time.
The top 10 most creative Super Bowl advertisements of all time.
The top 10 most successful Super Bowl ads that will make you rethink advertising.
Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital
THE BEST 10 SUPER BOWL ADS OF ALL TIME
What we took into consideration:
- Creativity: was the idea unique and hard to not like?
- Relevance: was it relevant to the Super Bowl or sports in general?
- Emotional appeal: did it produce a strong emotion?
- Virality; was it rapidly shared on social media?
- Interactivity (VR/AR): can people interact in some form with the ad?
- Humour (was it meme-able): did it make people lol?
- Caused-related (successful fundraising): did it raised plenty of funds for a social cause?
- UGC: was it generated with content made by consumers?
- Celebrity cameos: did it have some unexpected celebrity pairings?
THE BEST 10 SUPER BOWL ADS OF ALL TIME
10. Frito Lay Push It Flamin’ Hot ad (2022)
When you push the limits of snack flavour, you push your body’s ability to handle heat. 🌶️
Basically, this popular Super Bowl ad says: “Is your tongue ready for the ultimate spicy challenge?”
No, no it is not. 🤯🔥
Watch as these fun animals lose their minds, flailing like they just ate a volcano.
Push it, but maybe don’t push it that far. 😜🍿
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9. Disney100 | Special look ad ad (2023)
Get your tissues, we’re about to make you feel ALL the feels” 💖
A hundred years of Disney magic packed into one emotional rollercoaster.
🏰👑 #DisneyForever #ChildhoodVibes
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Related: the new Super Bowl logo PNG and the new NFL logo PNG
8. Budweiser “Whassup?” ad (2000) 🍺🎤
Humour: One word, infinite memes. “Whassup!” became a battle cry for guys everywhere who were apparently too cool to say anything else. 🙄
Interactivity: If you didn’t shout “Whassup!” at your buddies at least 7 times a day for a month, you were definitely not part of the club. 🕶️
Virality: This was like the first-ever viral meme, except it was in a commercial and didn’t need an Instagram filter. #NextLevel 🏆
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7. Nike “Find Your Greatness” ad (2012) 👟🏅
Cause-related: A powerful message, but let’s be real: we all pretended we were running a marathon while eating pizza. 🍕🏃♀️
Emotional appeal: “Find your greatness,” they said. Nike made us feel like we could all be champions… as long as we didn’t have to leave the couch. 🛋️🔥
Creativity & impact: Inspirational for those who actually work out. For the rest of us? Motivational background music for our snack breaks. 😜
You may want to read the top ethical issues in Marketing and how to solve them
Related: the new Super Bowl logo PNG and the new NFL logo PNG
6. Old Spice “The Man Your Man Could Smell Like” ad (2010) 😂
Humour: You know that feeling when you see a commercial, and you’re like, “What in the heck am I watching?” Yeah, that’s this. 🤷♂️
Creativity & virality: Isaiah Mustafa didn’t just sell deodorant, he sold us a scented dream of manly greatness. 🌹👨
Impact: This ad turned “smelling good” into an art form and made every other commercial look like it needed a nap. 😴💪
Marketers are also reading the worst misleading advertising examples in Australia
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5. Always “Like a Girl” ad (2015) 👧✨
Cause-related: Who knew that “running like a girl” could make everyone’s heart explode in the best way? 💥❤️
Emotional appeal: It’s a challenge to the world, don’t you dare tell girls how they should act. They can kick your butt and still rock a cute dress. 💃💪
Creativity: Brilliant in its simplicity. Plus, it made us all rethink the way we define strength. Girl power forever! 🙅♀️🌈
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Related: the new Super Bowl logo PNG and the new NFL logo PNG
4. Dove “Real Beauty Sketches” ad (2013) 🌸👩
Emotional appeal: Nothing like seeing women break down after realising how badly they’ve been underestimating their own beauty. Grab the tissues, y’all. 😭✨
Cause-related: Dove went full-throttle on body positivity. Self-love vibes were OFF THE CHARTS. 💯
Virality: Women everywhere were like, “I’m not crying, YOU’RE crying!” And we were all secretly buying Dove soap. 💕
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Trending today: the world’s top 10 most popular brands on TikTok.
3. Google “Parisian Love” ad (2009) 💕🗼
Emotional appeal: Who needs a rom-com when Google can just drop you a story of love from start to finish, via search queries?
Creativity: It was like watching a Google search history evolve into a love letter. Google, you sly dog. 🐶💻
Impact: After watching this ad, you’ll never look at “search” the same way again. Also, now you are Googling “Paris trip” and dreaming of a baguette. 🥖
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Related: the new Super Bowl logo PNG and the new NFL logo PNG
2. Huggies “Welcome to the World, Baby” ad (2021)
“Babies are the future, and we’re here for it!”
This ad went straight to the heart and delivered the warm fuzzies like no other. 🍼❤️
It’s like the Super Bowl ad equivalent of a hug.
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1. Pepsi “The Joy of Pepsi” ad (2002)🥤🎶
Humor & interactivity: Britney, Beyoncé, and Pink. You had to be living under a rock to miss this jam-packed girl-power-fest. 💃🎤
Virality: Music, sass, and pop culture references for days. We sang our way to the fridge for years. 🕺🎶
Creativity: Pepsi just threw a party, and we all showed up. 🎉 No complaints.
You may want to read the top ethical issues in Marketing and how to solve them
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Honorable mentions
- Apple “1984” ad 🍏💻 Ridley Scott took a dystopian novel and turned it into a commercial for a computer. The world wasn’t ready for a world where this was normal. 🙃💥 Apple was like, “Yeah, we’re about to change the world with a laptop that’ll make your old-school PC look like a dusty, sad toaster.” 🤖💔 This ad was the OG of “mind-blown” moments, and we still haven’t recovered. 💣
- Chrysler “Imported From Detroit” ad (2011) 🇺🇸🚗: Eminem making Detroit sound cool? A miracle. #ShadyMotors
- Coca-Cola “Hey Kid, Catch!” ad (1979) 🥤🏈 Mean Joe Greene, AKA Mr. Tough Guy, throws a Coke to a kid. Who knew a football player could have a soft spot? Yeah, he’s human. 😲💖 Imagine a grumpy football star melting your cold, bitter heart by tossing you a soda like it’s a friendship bracelet. 🍺 Who knew a soft drink could become this emotionally loaded?
- E*TRADE “Baby” Series ad (2010): A talking baby doing stock trading. What a time to be alive. 👶📈
- Volkswagen “The Force” ad (2011) 🚗⚡Darth Vader’s kid. The car remote. The magic. 🤯🔮 Cute kid in a Darth Vader costume trying to use “the Force” to start a car. Why are we all crying about a tiny Jedi trying to work tech?? 😭🖤 This ad was everywhere. It was the ad to make every Star Wars fan cry and cheer simultaneously. 💫
Related: the new Super Bowl logo PNG and the new NFL logo PNG
🎬 Conclusion
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THE BEST 10 SUPER BOWL ADS OF ALL TIME
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