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THE BEST 10 LIVE-SELLING APPS, TOOLS & LIVE-SHOPPING SOFTWARE IN 2026

The best 10 live shopping apps and tools in 2026.

The top 10 live-selling software and platforms in 2026.

The best 10 live-stream social commerce tools and live video shopping apps in 2026.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Whether you’re an e-commerce manager, marketer, business owner, creator, blogger, influencer or entrepreneur, you can boost your sales and increase brand preference by using some of the world’s most popular live-stream shopping apps and live-selling software.

THE BEST 10 LIVE-SHOPPING APPS & LIVE-SELLING TOOLS AND SOFTWARE IN 2026

Thousands of marketers working for some of the top fastest-growing industries are looking for the best live-selling apps to use to run a successful live shopping show.

We have discovered that marketers are embracing new ways of selling and one of these is live shopping shows.

And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, creating a live selling event experience for your customers is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

What is a live-selling software or a live-shopping app?

🎬 Lights, camera, action…

Welcome to the world of Live-Selling Software and Live-Shopping Apps, where shopping is more like a reality TV show than a boring old “add-to-cart” moment. 🛒✨

So, what is it?

Well, in a world where binge-watching is practically a sport 📺, brands are now streaming flash sales that are so smooth, crisp, and professional, you’ll forget you’re even buying stuff. 😲 We’re talking about streaming on platforms like Facebook Live, Instagram Live, TikTok Live, YouTube Live and other cool apps that let you tune in and shop at the same time. Oh yeah, it’s a thing, and it’s huge. 🚀

Enter Live Stream Shopping (or as the cool kids call it, Live Selling), a trend that’s taking online shopping from “meh” to WOW. 🌟 Think of it as part variety show, part infomercial, and part group chat (with all the fun, none of the awkwardness). It all started in China and has grown like wildfire across the globe in the past few years. 🔥

Here’s where it gets extra spicy: popular Influencers or celebrities present the products, and viewers? Well, they’re encouraged to BUY, but wait, it’s not just about the hard-sell. No, no, no. The live stream is about entertainment. 🕺🎉

And the coolest part?

Viewers can comment, ask questions, and interact with the sellers in real-time. It’s like a live shopping party where you get to chat with the host, and maybe even score a killer deal or exclusive promo. 🤑

It’s personal, it’s fun, and it’s addictive. 😎

So grab your popcorn 🍿, log in, and join the Live-Selling revolution, where shopping meets showbiz. 🎤

THE MOST POPULAR LIVE-SHOPPING APPS AND LIVE-SELLING TOOLS AND SOFTWARE IN 2026

Are you going live for an End of Year sale, January sale, Valentine’s Day, Mother’s Day, Father’s Day or Boxing Day?

With the below live shopping apps, you can sell live on your website, app and social media simultaneously (simulcasting).

Just bring the inventory and enthusiasm and these live shopping apps and platform do the rest!

10. pearpop

PearPop allows fans to pay for actions completed by both niche creators or hyper-popular influencers, celebrities, icons and idols. PearPop democratises creator monetisation.

Is your marketing generating sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

In fact, a well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaigns content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never go back to the same old way you were doing marketing.

Marketers are using the best social media strategy template

9. Livery Video

Livery Video is one of the world’s leading live video shopping software.

With Livery Video, you will invite customers to shop during your live stream. Create an entertaining revenue stream for your e-commerce business. Attach interactive shopping components to your live video or online event to convert your live-selling show audience into sales.

Marketers are reading this year’s top 10 TikTok marketing trends

8. BRANDLIVE

Brandlive is a live-selling app to broadcast to millions of registered viewers. You have control over the access of content down to the user level with multiple security options. Go global and cater to every audience with closed captioning and multi-language support across hundreds of languages. Key features:

• Produce like a pro with browser-based tools to select layouts, backgrounds, and pre-recorded video cuts in seamless order.
• Produce your show with multiple remote presenters or go live in person.
• Presenter tools like notes, producer chat and an app keep content tight.

Marketers are finding out the top 10 Gen Z characteristics

How does a live shopping app or a live stream selling software work?

For a winning live-stream shopping show, the hosts are surely the draw, and their audiences are then sold to.

For example, in November 2019, K-Pop band Got7 went live on the Shopee app, one of the leading online shopping platforms in Southeast Asia, during Shopee’s 11.11 Big Sale. This event caused a huge spike in retail live-stream mentions.

This live selling event was a huge sales success. Shopee confirmed some sellers saw their orders increase 10 times on the day, with one merchant raking in $744k alone. Live selling generated $63bn in sales globally between 2019 and 2020, particularly in Asia where live-stream shopping is more established.

Chinese live-stream shopping platforms, like Taobao and Tmall, Bigo Live and Mico are some of the most popular live-selling apps. Tmall recently live-streamed with American influencer Kim Kardashian. This live event sold 15k bottles of perfume in just a few minutes.

Marketers also checked out some of this year’s top 10 fastest-growing industries

7. TikTok LIVE

TikTok LIVE allows TikTok users to broadcast live videos to their followers and interact with them in real time. It’s a way for creators, marketers and advertisers to promote and sell products and services, connect with their audience and build a community.

TikTok users can film in real time and interact with viewers directly.  Viewers can watch, comment, ask questions, and send virtual gifts. Creators can use features like effects, multi-guest hosting, and moderation.

Live shopping apps and live selling software empower creators and influencers

Millions of passionate people worldwide consider themselves creators, and the creator economy represents the “fastest-growing” small business type, according to a report by the venture capital firm SignalFire some of these live shopping apps allow fans to pay to vote in polls to control some of a creator’s day-to-day decisions.

For example, a creator can use a live selling app to post a poll asking which music show they should attend, which pants they should buy or which restaurant they should dine out at.

Fans purchase voting power to participate in the polls, and with enough voting power, they get to watch their favourite influencer live out their wishes, like a real-life “choose-your-own-adventure” game.

“Some people are finding influencers’ lives so fascinating that they are willing to pay to decide what influencers end up buying on a specific day”

Mau – Global Head of Strategy at eDigital

6. NTWRK

NTWRK is a live video shopping platform that seamlessly blends entertainment and commerce, giving our global audience unprecedented access to exclusive products from world-renowned artists, musicians, influencers, brands, and personalities. You can produce shoppable content and broadcast it directly to your customers. Create shop-exclusive product drops with live interactive panels and musical performances. Great app to live-sell collectibles, rare art and sneakers.

Marketers are using his year’s best TikTok hashtags to go viral

Consumers become the boss of the live show and decide what gets manufactured

It’s easy to see a convergence of live selling and the increasing control handed over to consumers.

This new trend is demonstrating that consumers are willing to pay to choose what game an influencer plays (which already happens on NewNew) and there’s and even more, consumers are willing to pay to control what the influencer does on the game for a fee.

Brands – with influencers as hosts – are producing entire live shows dedicated to:

• Promoting their products with gamification strategies
• Allowing consumers to choose what gets made by the hosting company and at what price (exclusive intro price for the fans watching the show)
• The new products launched on specific sales campaigns: End of Year sale, January sale, Valentine’s Day, Mother’s Day, Father’s Day or Boxing Day, etc.

For example, sneaker brands are using live shopping apps to get feedback about two designs to manufacture and for the “winning” design, viewers can pre-order it on the live show. Two popular influencers are invited and one pair of sneakers is assigned to each. They entertain the audience by arguing, debating, and promoting their preferred design.

A part game show, part promotion and part consumer research; a live streaming shopping show ends with a vote and viewers are invited to place their orders for the winning design. With much fanfare, the production order is placed.

In the process, the marketer has an engaged audience clamouring for their product, and a ton of feedback and consumer insight to use for future products. Sales, data, and engagement all in one.

5. HSN Live

HSN Live offers a live-shopping experience that combines entertainment, interactivity, and exclusive deals.

HSN Live offers a diverse product offering and dynamic live broadcasts.

⭐️ Most views today: the world’s top 10 most popular live streamers

The crowd decides what the presenter does, wears, watches

This new trend of a range of apps and services where users can pay to “influence the influencers” will continue in 2026.

The NewNew polling app (which has already attracted popular YouTubers like Lev Cameron to the platform) allows users to vote on actions influencers should take.

This could be around anything from what clothes to wear that day to what their next piece of content will be about. The NewNew app launched in September 2019, demonstrating a rising trend in the increased viewers’ power, transforming them from passive spectators to actively controlling what they watch on their screens.

More brands are investing in product placements and sponsorships in live selling platforms.

However, with live-stream polling apps, brands prefer the vote to be between their own products, such as which t-shirt colour the influencer should wear, or which TV show the influencer should watch on their network.

When this occurs, brands get a fully engaging live promotion. And if retail functionality is added (like we’ve seen on Instagram), there’s little distinction between this and live selling (which itself already includes viewer polls).

Taking consumer feedback and ideas into consideration isn’t anything new, but digital technology enables and shapes it in increasingly creative ways.

For example, Lego customers upload their own custom creations to Lego’s app every 2 seconds in the hopes they’ll actually get made. In 2020, Amazon launched its “Build It” platform, where Amazon allows consumers to pre-order and then decide which ideas will actually go into the manufacturing process.

Popular this month: the world’s top 25 most expensive art ever sold.

4. whatnot

Whatnot is a top live shopping marketplace where you can safely buy, sell, go live and geek out with collectors and other like-minded people.

Marketers are learning how to write the best influencer marketing brief

3. amazon live

Amazon Live is Amazon’s live-shopping platform, which hosts daily shows on fitness, makeup and cooking.

2. Bigo Live (Bigo TV)

Bigo Live (also called Bigo TV) is one of the best live-shopping apps, specially popular in the Chinese market. Once your live stream is completed, you can upload it on Bilibili (a video-sharing service based in Shanghai).

Bigo TV is a free live streaming platform that allows you to go live, watch live streams, live games, live shows, and video chat online.

A key competitor of Bigo Live in China is Micous.

1. Qvc Live

Qvc Live is one of the world’s most popular live shopping apps.

The Qvc live selling software invites customers to tell their stories and share their feedback. And Qvc does it live, across multiple networks and platforms.

Marketers also checked some of the world’s top 10 live streamers

The most popular shopping live streamers and shows

Alibaba’s Singles Day

Alibaba’s Singles’ Day began in 2009 as a shopping festival celebrating men and women who aren’t in relationships. Today is a nationwide online shopping event of frantic bargain-hunting dwarfing U.S. sales events like Black Friday and Cyber Monday.

• Li Jiaqi is a popular androgynous Chinese live-streamer known as “lipstick brother” sold US$1.9 billion in different types of products on Alibaba Singles’ Day festival. Li pre-sold products ranging from Shiseido Co. lotions to Apple AirPods. According to e-commerce data specialist Taosj.com, Li’s sales are a record for any show live-streamed on Alibaba’s Taobao online marketplace. Li’s show lasted 12 hours — the first day of China’s more than three-week “Singles’ Day” shopping binge — and attracted nearly 250 million views, Taobao showed.
• Viya is another top live streamer, sold about 8 billion yuan worth of goods in a show that lasted 14 hours
• Cherie had sales of about 1.2 billion yuan, according to Taosj.com.

⚡️ Trending: how to brief an influencer + template

About Instagram Live Shopping

Beginning on March 16, 2023, Instagram will no longer support the ability of product tagging in live broadcasts on Instagram. Other live broadcasting features will be unaffected, including the ability to schedule a live broadcast, invite guests to join your live broadcast and hold a live Q&A.

Have you always wondered why live selling has not taken off in the USA as much as in China?

The are some fundamental consumer behaviour reasons for this.

Case Study: Twitch presents: Pog Picks shoppable events

Twitch is celebrating the end of 2022 by taking viewers on a three-part shopping spree, with a twist.

From 8th November 2022 to 10th Dec 2022, the Amazon-owned streaming hub: Twitch will debut a trio of shoppable events themed around a live game show called Pog Picks.

First stop: Canada. Pog Picks’ debut broadcast hit the Great White North on November 8. Featured creators included Canadian streamers like Bobajenny, who introduced nearly 70,000 unique viewers to a “MultEHverse” of games, demonstrations, and product giveaways. One particularly thrilling event: a chat-based challenge that gave competing viewers the chance to win a QLED 4K Q80B TV from sponsor Samsung.

Second stop: Germany and the U.K. Pog Picks will pick back up on November 25 for Twitch’s first-ever European social commerce event. Streamers from the U.K. and Germany will go live on the Twitch Presents channel to unbox underwriter products like the Google Pixel 7 and play sponsor games like PlayerUnknown’s Battlegrounds.

Third stop: Across the U.S.A. Pog Picks will dive into Twitch’s eCommerce ambitions with a three-hour “Holiday Hive” stream. As part of that broadcast, clickable carousels will transform the site into a QVC-style shopping channel, with available products displayed for purchase as they appear in-stream.

Given Twitch’s close relationship with Amazon, viewers should have plenty of products to choose from during that 10th December 2022 event—meaning even last-minute shoppers will have a chance to scoop up some quality gifts.

Honourable mentions:

• Talkshoplive
• Giosg
• Klever live selling software

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🎬 Conclusion