FACEBOOK MARKETING FOR GOVERNMENT TRAINING

eDigital offers the best Facebook marketing training for government departments, teams and agencies in Australia.

You can choose from online training or in-person sessions. eDigital’s Facebook marketing Training for Government departments & agencies is customised and carefully crafted to solve your exact government department’s Facebook communication needs.

We work with you to define your Facebook training objectives, content and deliverables for your Government department.

THE BEST FACEBOOK MARKETING TRAINING FOR GOVERNMENT DEPARTMENTS IN AUSTRALIA

Why Facebook Marketing Training for Government Teams? 🤔💥

Government teams aren’t exactly known for their wildly exciting social media game.

But it’s time for a glow-up! 💅💥

Better Facebook marketing skills across government teams can be the secret sauce for creating real connections with the community and not just posting memes about public holidays. 🇦🇺✨

Building an authentic, engaged community is more important than ever, especially when everything feels like it’s falling apart (hello, crisis mode 👀).

A well-trained government team in Facebook marketing means you can actually talk to people, not just shout into the dark tunnel of organic posting on Facebook. 📢💬

Whether you’re running a national  government initiative or campaign, a local council update, or your government department’s next big initiative, Facebook isn’t just for grandma’s photos anymore, it’s a vital tool for clear communication. 📱

If you do it right, you can actually show citizens how that sweet, sweet budget is being spent 💸 and how awesome your government department’s work is.

This leads to higher trust, better reputation, and maybe even some good vibes around your government department. 😎✌️

So, if you want to be the social media hero of your local government and avoid looking like the tech-challenged uncle on Facebook get trained and start slaying that government marketing game. 🚀📈

Trust us, your citizens will thank you.

Or at least not meme you. 🙌

Facebook marketing for Government – Training

eDigital’s “Facebook Training for Government” program offers your team the convenience of online or in-person learning.

Our training facilitators are Facebook Marketing Specialists who will work with you to define your Facebook training objectives and learning outcomes.

Our Facebook training for Government departments is flexible and can be delivered as:

• Full-day and half-day workshops (online or in-person) or
• A set of training sessions during the year: great for gov teams looking for ongoing Facebook support.

Trending this week: the best social media strategy plan template

What you will learn

We will work with you to define your Facebook training agenda. Some of the social media topics your government communication team may be interested in include:

• The latest Facebook trends, updates and best practices. Does your team want to know what’s in fashion in the social media communications for the Government? Latest advice on how to increase Facebook’s organic reach and some of the latest platform algorithm updates.
• Benchmark. Review some good and bad government Facebook posting examples relevant to your current issues and challenges.
• Branding. Topics may include:
  • How to best showcase your government branding, personality, voice and tone.
  • Does your personality, voice and tone have to differ on each platform?
  • How to develop an engaging and cohesive voice when multiple members are posting across many topics?
• Audiences. Defining your key audiences on Facebook. Who they are and why/when they are online.
• Planning. Topics may include:
  • How to plan Facebook content. Including ethical elements to consider.
  • How to brainstorm for content ideas and review content types/options.
  • Learn about Facebook frequency (how often to post) and the best days and times to post.
  • How to develop an image or video template for Facebook.
  • Find the most optimal image sizes for Facebook posts.
  • How to brief photographers and/or videographers on the best Facebook content.
  • Learn about the most optimal caption length for Facebook posts.
  • How to balance talking about multiple topics you need to inform the public about? This includes prevention campaigns, emergency (bushfires, etc) content, day to day work.
  • How to use popular national events to connect with the public on Facebook. Examples: Australia Day, Valentine’s Day, Mother’s Day, Father’s Day, Christmas and New Year’s Eve.
  • How to curate content for niche audiences on Facebook who get support from your government: ie: retail, entrepreneurs, job seekers, people with disabilities, environmentalists, students, fast-growing industries, etc.
  • How to use customer service insights to create popular Facebook content.
• Creative considerations. Topics may include:
  • Discuss some of the top visual and creative considerations to boost Facebook engagement.
  • Content types that work best for Facebook.
  • How to turn boring Government announcements into Facebook posts people want to find out more.
  • How to transform technical language into an exciting language your Facebook followers can easily understand.
  • How to announce new Government announcements and not be seen as “ridiculous” Government demands.
• Facebook management. Topics may include:
  • How to successfully manage multiple Facebook accounts.
  • How to create a cohesive Social Media policy.
  • How to craft a “Facebook publishing guidelines” document so your team knows what to post.
  • When to delete a “sleepy” Facebook account no longer use or with minimal use.
• Social Media publishing. Facebook direct posting vs Posting via Facebook Business Suite vs posting via Facebook Creator Studio vs a social media posting tool. What’s best?
• Participation. Topics may include:
  • How to deal with radically different opinions and feelings posted on Facebook about your government department’s hard work, initiatives and efforts.
  • How to avoid people’s patience with the Government’s Facebook posting running thin.
  • How to not light people’s fuse to behave badly about controversial government initiatives on Facebook.
  • How to better promote public locations and/or venues managed by your government department on Facebook. i.e: sports complexes, swimming pools, national parks, libraries, botanic gardens, performing arts centres,
• Managing negative commentary. Topics may include:
  • How to respond to and manage negative reviews, criticism, negative commentary and trolling on Facebook.
  • How to deal with spiky, snarky, rude, sensitive or sarcastic commentary or cynical, non-sense demands posted on Facebook.
  • How to manage people slamming your government’s work, mistakes and/or decisions on your Government’s Facebook account.
  • How to interact with public tête-à-têtes disagreements on Facebook.
  • How to manage awkward online altercations or rants initiated on Facebook.

• Reporting and presenting results. Topics may include:
  • The best practices for Facebook reporting.
  • How to create a meaningful Facebook report that is easy to understand and offers the best insights.
  • Understand the difference between Facebook communication objectives and metrics
  • How to choose the most important metrics for your Facebook reporting.
• Winning stakeholder support. How to communicate the benefits of Facebook marketing and earn more budget from your executive team.
• Facebook listening. Learn how to keep an eye on key public Facebook conversations affecting your government department or council. How to become aware of issues affecting your community on social media and not ignore or lightly treat them.
• Facebook manager recruitment. Learn the key skills to look for when hiring a Facebook manager.
• Social media tools. Pick the right tools to help you with social media.
• Journalism vs Facebook publishing. Is there a difference professional journalists working in Government communications teams should know about?

We can help you and your Government team navigate any of the above Facebook communication challenges and issues or with any other specific topic affecting your government’s effectiveness on social media. We have years of experience in delivering Facebook training for government departments and local councils.

When planning and managing it right, Facebook becomes a tool to boost followers and keep citizens and residents happy.

Training locations

Our Facebook training programs for Government agencies can be run anywhere in Australia including main cities such as Sydney, Melbourne, Brisbane, Perth, Adelaide and other major cities or towns. Online sessions are also available for clients outside Australia.

About your training facilitator

Meet Mau: Your Facebook Guru Who’s Been Doing Facebook Marketing Since Your Aunt Thought Facebook was sketch book.

Mau is a Senior Facebook Specialist with 20+ years of experience helping both private companies and government teams figure out how to actually use Facebook for more than just posting blurry team lunch photos.

Back in the day, Mau was the go-to digital wizard at the NSW Department of Lands, helping government comms people do the unthinkable: make public sector Facebook pages actually engaging.

Mau helped boost reach and engagement without dancing on TikTok. (Yes, it can be done.)

These days, Mau runs the show at eDigital, where he’s trained hundreds of marketing teams and business owners on how to stop wasting money on boosted posts and start running Facebook like a pro.

Mau’s been a guest speaker at General Assembly in both Sydney and Melbourne (because one city couldn’t contain him), and he’s brought his digital knowledge to the Digital Marketing Connection and Mobile Marketing Meetup groups.

Mau’s also dropped knowledge bombs at major conferences, including:

• The Future of Social Media (IBRC)
• The Athlete’s Foot Franchise Conference (yes, that Athlete’s Foot)
• Future Retail Leaders by the Australian Retail Association
• And a few other events where presentation slides was present, but not abused

Over 400k+ marketers and business owners have read his no-fluff, all-signal articles, and 5,000+ curious minds get his newsletter; probably the only one that brings unique digital marketing and social media insights and doesn’t make you want to sleep.

When Mau’s Not Talking About Pixels and ROAS…

Mau’s out chasing waterfalls, hikes, and nature spots across the 38 countries he’s explored (and no, he did not stick to the rivers and the lakes that he’s used to).

Mau has lived everywhere from Mexico to Vietnam, with stopovers in Brazil, Spain, and various spots around Australia. He’s a proud non-smoker, teetotaler, and car-free human who prefers bikes, walking, or teleportation (pending tech).

When not optimising ad campaigns or decoding Meta’s ever-changing algorithm, he’s into:

• Art
• Fitness
• Music and dancing (yeah, Mau can dance!)
• Psychology
• Sustainability

And generally trying to live in a world that’s more shareable and less disposable.

To see Mau‘s full professional experience and reviews, please visit Mau‘s Linkedin profile

Selected reviews from previous clients:

• “I have used different training facilitators – by far Mau from eDigital is the best“
• “Mau is Superb, highly recommended“
• “Nobody beats Mau. Brilliant person and shines in every way“
• “Mau explains with a smooth, flowing and dynamic style that educates, entertains and inspires”
• “The Facebook training was great. Mau is an expert who can capture your attention and still get you to remember key aspects of successful Facebook marketing“
• “Mau knows his craft and communicates his stories to great effect. Thanks again for your great training and quick confirmation“
• “Mau was more than a pleasure to work with, very friendly, professional, did incredible work at a good price, with great communication. Delivered our Facebook marketing training on time. I will work with Mau again and I highly recommend him.“

We can 100% tailor your Government department’s Facebook training session to your specific needs. To get a quote, simply contact us today.

How to book your training – steps

Step 1: Please send us an email with your specific Facebook training objectives, initial dates, sessions, and exact deliverables (What you would like participants to be able to action, complete, achieve and manage after the training)

Step 2: We will call you to confirm your Facebook training brief.

Step 3: Once your brief is confirmed and all clear, we will send you a quote for you to complete the payment.

Step 5: Once the payment is completed, we will facilitate Facebook training for your government agency.

The top benefits of Facebook training for Government departments

Some of the biggest advantages of Facebook training for the government are:

• Build and strengthen relationships. Engaging with your community over Facebook is an incredibly easy way to make them feel valued and important.
• Boost awareness and preference. The public does not visit government websites unless they have a specific need or issue to be fixed or resolved. Facebook is a great tool to keep the relationship alive and build positive sentiment around all the activities completed by your government teams.
• Increase trust. The more you are open to communicating on Facebook, the more transparent your government department is perceived. This will help the public build trust and be more empathetic about your specific challenges.
• Monitoring. Facebook allows government teams to find out about issues within their community.
• Crisis management. Facebook allows government agencies to reach people during a crisis and minimise stress.

Using Facebook for your government agency shows that your government department is not only knowledgeable about new Facebook trends but also agile enough to apply them to your own communication needs.

Conclusion

Facebook marketing training is important for government teams to effectively engage with the public, promote transparency, and promote key community news and information.

Understanding Facebook reach, tools and strategies enables government employees to connect with citizens, address their concerns, and foster community engagement.

The best Facebook marketing training enhances the ability to craft targeted campaigns, measure their impact, and adapt strategies based on real-time feedback.

Ultimately, it ensures that government communication remains relevant, accessible, and impactful.

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

Hit us up! 📲

We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once 🎯
✔ Social Media Marketing Training. So you stop posting into the void 🕳️📉
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even? 🤷‍♂️🔍
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you 💅📢
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle 💼🚫
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff 🎁
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way 💌😏
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers 🛒➡️💳

Ready to start marketing like a boss? Let’s talk 🚀👊

THE BEST FACEBOOK MARKETING FOR GOVERNMENT TRAINING

was brought to you by Mau

Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube