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HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND MAILCHIMP
How to change your Mailchimp email text block colour background.
It is super easy and fast π
Written by Mau, a Mailchimp marketer at eDigital.
HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND MAILCHIMP
The “Text content” block in Mailchimp does not allow changing its background colour.
You need to use the “boxed text” block to be able to change the block colour. See an example below where we change the background colour to the same default “grey” Mailchimp colour background.
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STEP 1: Choose the “boxed text” instead of the “text”
Marketers are learning the best day and time to send out emailsΒ Β
STEP 2: Click on the “Style” tab of that specific “boxed” text.
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STEP 3: Change the boxed text HTML colour background
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STEP 4: Viola! Go and celebrate and ask your boss for a pay rise!
EXAMPLE
We changed all the “boxed text” to match the default Mailchimp email colour background. This “grey” colour HTML code is #fafafa in case you want to replicate what we did.
A quick question for you:
- How much of your time and money on Mailchimp is generating benefits for your business?
- Is it worth spending your limited time sending low-open-rate emails?
- Would you be better off pivoting your marketing resources to other areas?
Just sending emails with Mailchimp will not result in boosting your sales and customer lifetime value.Β
I see this issue many times!
You can always change the way you see email marketing by starting a successful digital marketing strategy.
β Β Once you have your digital marketing strategy defined, your digital marketing executions will make more sense as they help you reach your expected marketing goals.Β
A professionally well-crafted digital marketing strategy will:
βοΈ Optimise your valuable time
βοΈ Make you produce far less but better quality content and
βοΈ Get you far greater results
If you believe you have a creative, passionate and curious mind, I invite you to read how to write the best digital marketing strategy and start marketing in a far more meaningful and effective way.
Need Mailchimp marketing training? Contact us today.
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π¬ Conclusion
A well-designed email on Mailchimp helps you present your message in a way that it’s easy and fast to digest.
A good colour background on a text block will make it easy for your email subscribers to read what’s on the text block, avoiding distractions and hopefully driving them to your preferred call to action.
Final noteπ: Are your marketing costs through the roof? ππΈ
If your customer acquisition costs are climbing faster than a startup founderβs ego ππ (postβIPO champagne still in hand πΎ), and youβre hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites ππ· but never calls you back π΅πβ¦
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HOW TO CHANGE TEXT BLOCK COLOUR BACKGROUND ON MAILCHIMP
was brought to you by Mau

Mauβs a Mailchimp marketer who delivers killer digital marketing strategy workshops andΒ best social media training so good, even your grandma will get it.
5k+ smart marketers who love stealing good ideas receive Mauβs weekly email, while others tired of guessing use Mauβs Digital Marketing Plan and Social Media Plan templates.
Mauβs “Escaping Capitalism” trip π βοΈΒ is leaving questionable life choices on TikTok & YouTube


