Find below the Amazon Flywheel business model. Contact us and get digital marketing strategy support or training.


The Amazon Flywheel business model is used by business owners, entrepreneurs and startup founders to quickly grow their organisations and businesses. Do not miss reading “How to write the best Digital Marketing plan” as you will learn the digital marketing planning process and steps the definition and importance of a good digital marketing process flow.

Amazon flywheel model diagram

Amazon flywheel model diagram


The Amazon flywheel model was first coined by business strategist Jim Collins in the year 2001. It was originally known as the “flywheel effect”.

Jeff Bezos from Amazon used Jim’s model and tailored it for their own business objectives and revolves around the concept of “Customer centricity”

The virtuous cycle work this way: Lower prices led to more customers. More customers increased the volume of sales and attracted more sellers on Amazon marketplace while keeping fixed costs low. The more efficient the business get, the more it can reduce prices to customers. The idea is if you can optimise any key area of the flywheel, you can decrease the time that takes to increase sales.

Taking the old theory of marketplaces, as more sellers and the more competitive the prices are, the more customers come back to the marketplace as they know they can find a great selection of products with the best prices. Customers then buy more, more often and some more premium.

The Amazon flywheel business model brings benefit to both customers, sellers and the marketplace (Amazon) as costs lines decrease across all departments and the marketplace can reinvest in areas where they can transform more people into Prime customers.

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Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

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