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THE BEST DAY AND TIME TO SEND OUT EMAILS IN 2026

What’s the best day and time to send out emails, eDMs or e-newsletters?

Find the most optimal day and time for the best email open rates and clicks in 2026.

Brought to you by Mau. Senior Digital Marketing Specialist at eDigital.

THE BEST DAY AND TIME TO SEND OUT YOUR EMAIL CAMPAIGNS, E-NEWSLETTERS AND EDM’s IN 2026

Before you find the best time and day to send out your email marketing campaigns, let me tell you something you may find hard to admit:

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Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Adam from the marketing team who does not even know your name. 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

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Meanwhile, top social media platforms’ owners are swimming in pools filled with your ad spend. 🏊‍♂️💰

Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
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The intervention your marketing needs:
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THE BEST DAY AND TIME FOR SENDING EMAIL CAMPAIGNS IN 2026

The best day of the week and time to send out your email campaigns, e-newsletters and eDM’s.

HUBSPOT

According to a Hubspot report, Tuesdays at 11 am is the best time to send out emails and if you happen to send out an email during the weekend, the best time is Sunday night.

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EDIGITAL

The best day and time for sending our weekly newsletter to our subscribers is Tuesday 9:45am (Sydney time).

MAILER LITE

Most email marketers believe that Tuesday, Wednesday and Thursday are good days. In the middle of the week,your email subscribers are settled into their work routine and consistently checking their inboxes.

MOOSEND

Data show that the best time to send your email is during the morning, and more specifically, between 9-11 am.

Moreover, data also indicate that sending emails from 1 pm to 2 pm is also a great alternative if you don’t want to target your audience during the morning hours.

STAFFBASE

When sending internal emails, higher open rates are achieved when sending emails earlier in the week (Monday through Wednesday).

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OPTIN MONSTER

The best time to send email: Thursdays have the highest open rate, followed by Tuesdays as the second-best day. 8-9 a.m. see higher open rates. Recommendation: While timing is crucial, other elements like content quality, email subject lines, and personalisation play a significant role in the success of email campaigns.

Is it better to send an email on Friday afternoon or Monday morning?

AudiencePoint suggests that Friday isn’t the best day, you may also wonder if emailing Sunday night or Monday morning would be better. Once again, Monday morning would be your better bet. Most people are getting ready for the start of their new work week on Sunday night. It makes it less likely that they will check inboxes and engage with new marketing emails on Sunday night.

Should you send an email campaign on Monday morning?

Mau from eDigital suggest to give people the chance to get pass their hectic Monday, so they’ll be more ready to engage with your email campaign on Tuesday or Wednesday.

Conclusion

Different days and times can significantly impact open rates. By sending emails when your audience is most likely to check their email inboxes, you increase the chances that your emails will be opened and read.

Selecting the best day and time to send email marketing campaigns can lead to higher open and click-through rates, higher conversion rates.

Choosing the most optimal day and time is key to maximising the effectiveness and ROI of your email marketing efforts.

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

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THE BEST DAY AND TIME TO SEND OUT YOUR EMAIL CAMPAIGNS, E-NEWSLETTERS AND EDM’s IN 2026

was brought to you by Mau

Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube