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marketing measurement

WHAT IS CUSTOMER LIFETIME VALUE (LTV)? AND HOW TO CALCULATE IT?

18/02/202618/02/2026 by Eva
what is customer lifetime value?

The meaning and definition of customer lifetime value (CLTV). How to calculate customer lifetime value (CLTV) in marketing.

Categories marketing strategy Tags CLV, crm, customer lifetime value, marketing analytics, marketing measurement, marketing planning, marketing strategy

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