SEARCH ENGINE OPTIMISATION (SEO)

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WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

Search Engine Optimisation (SEO). Includes all the tasks a Search Engine Optimiser (aka SEO Consultant) actions to make sure websites get first crawled , index and then highly ranked on popular Search Engines such as Google Australia, Bing (Microsoft) and Yahoo.



What are the most popular Search Engine Optimisation activities?

Activities include:

  • Search Engine Optimisation Audits
  • Keyword research
  • Page rank strategy
  • Content Strategy inc On-page optimisation
  • Off-page optimisation ( link building and social media signals)

What do Search Engine Optimisation Consultants exactly do?

Search Engine Optimisation specialists or SEO consultants analyse common issues such as spammy back links, duplicate content, meta titles, meta descriptions (call to actions on them), internal link strategy, website architecture (usability, layout and navigation) for simplicity and cleanliness, html errors, optimal urls, optimal h1 and h2, optimal meta descriptions, sitemaps, image optimisation, website speed, competitors rank analysis and other factors.

Where can search engine optimisation activities be performed by Sydney SEO experts?

Search engine optimisation can be actioned for anything that want to be ranked well on search engines. These might include:

  • Website Pages,
  • apps (applications) for smart phones,
  • images,
  • photos,
  • illustrations,
  • videos,
  • memes,
  • viral campaigns,
  • national marketing campaigns,
  • new product launches.

How Sydney SEO companies produce Search Engine Optimisation work?

Every Sydney SEO Company might have its own methodology. However, there are some common elements such as doing keyword research, competitor analysis, site structure analysis, user flow analysis, site architecture analysis, url structure reviews, meta data improvements, content strategy, social media optimisation (facebook, linkedin, google plus, twitter, pinterest, etc). eDigital ( best Sydney SEO Company ) also offers Sydney SEO training if you are interested to learn about Search Engine Optimisation or if you want us to do the work, please check out our Sydney SEO packages today!

How SEO successful case studies or stories can be found?

As simple as typing something in Google you can see who is doing great SEO work by looking at the top organic rankings.

How long SEO companies will take to produce successful results?

It all depends. There are many factors to be considered. Sometimes sites have a bad domain history or have been penalised by Google. In this case it might take longer than expected. If you are a local business you might be interested to read our article about local seo sydney services. In normal conditions, it might take between a couple of months to 6-9 months to see increases on search engine traffic.

When is the best time to engage a Sydney SEO expert?

Anytime is good as long as your business have some resources and time to be ready to action recommendations/suggestions from your Sydney SEO agency/expert. Most companies like to do SEO work on quiet season times to ensure there is no issues that will affect high traffic periods.

How often a Sydney SEO Consultant should be reviewing your website?

You can either engage a Sydney SEO consultant to review your website at any time. However it is important to have a monthly SEO plan to ensure every month you are making improvements and launching new/refreshing seo content on your website.

How much does it cost to hire a Sydney SEO Company?

Some Sydney SEO agencies might charge you a retainer fee that might vary depending how complex your website is. Some other Sydney SEO consultants might charge just for producing a SEO Audit and another can also train you to become more familiar with SEO practices.

What is it considered “SUCCESSFUL SEO” results?

Successful SEO results require SEO professionals who are on top of Google’s search algorithms’ updates such as Panda, Penguin, Hummingbird and Pigeon.

Is there any “best” Sydney SEO company?

eDigital ( Sydney SEO company) SEO Consultant MAU. has been optimising websites since 2004 helping clients create the best website strategies working for popular websites, including Realestate.com.au, Thrifty Car Rental, The Athlete’s Foot and others. MAU. specialised on mid size business helping them increase your organic traffic. MAU. is one of Sydney SEO consultants who are up-to-date with insights from top World SEO experts (Danny Sullivan, Matt Cutts, Barry Schwartzt ) and Sydney SEO experts such as MAU. We invite you to visit our top SEO tools list.

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MAU. is an Award Winner Digital Marketing Specialist (Masters in Marketing), Certified Facebook/Adwords Professional, Certified SEO Consultant, Top Linkedin Digital Marketing Influencer, StartUp Investor, Writer, International Speaker. 15+ years experience optimising Digital Marketing Campaigns for top brands in Australia. MAU. also trains marketers via Strategy Workshops & Training Sessions. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. MAU. travels the world while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. MAU enjoys football, latin music and hiking. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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