About our brand

Our branding process started with one single question:

How do we want to offer value to our clients?

As a fancy-pants “bespoke” digital marketing agency (because calling ourselves “regular” doesn’t justify our prices), our clients want effective digital marketing campaign support and training delivered in a way that makes them feel special and important while we solve their unique marketing disasters.

You know, like why their latest TikTok video got 25 views and 21 of them were from their marketing interns.

eDigital branding

Our brand framework is made up of expressive colours, visual elements, funny personality and clear language.

Basically everything your high school art teacher said would never make you money.

The eDigital branding uses unique visual characters in the form of “fun animals dressed as people” because apparently regular humans weren’t quirky enough to explain why your Facebook ads suck.

These anthropomorphic marketing gurus reveal shocking, embarrassing, goofy, interesting or untold perspectives on popular marketing issues—like why your “authentic brand voice” sounds like a robot having an existential crisis.

These animals (cosplaying as humans because evolution wasn’t weird enough) express honest opinions, sometimes silly, ridiculous and irreverent thoughts on both popular and controversial marketing topics.

They’re basically the drunk uncles of the marketing world, saying what everyone’s thinking but too professionally constipated to admit, provoking you to think twice about whether you should really be spending $50,000 on influencer partnerships with people whose biggest accomplishment is knowing which filter makes their smoothie look “aesthetic.”

“Animals (especially wildlife) are our greatest teachers, instinctively embracing nature’s balance, rhythms and interconnections”

Mau, the eDigital boss

(who clearly watched too many Discovery Channel documentaries during lockdown)

The bright colours and elements of our brand celebrate free creative expression, or as we like to call it: “the opposite of corporate beige syndrome.”

Our unique approach to illustration, collage, storytelling, animation and photography allows us to bring an emotional element to the thousands of marketers consuming our content in different parts of the world, because nothing says: “professional marketing advice” like a cartoon elephant in a business suit telling you your conversion rates are garbage.

Trending today: how to promote your brand on the eDigital website.

Our brand colours

The eDigital brand is anchored on the below main colours, used with the purpose of driving consistency across all properties.

SOFT RED

HEX: #EA5153
TONE: soft red
RGB: 234 81 83
HSV: 359° 65% 91%
CMYK: 0% 65% 64% 8%

Bright red is our main colour, a soft and expressive colour that helps us build brand recognition making our brand clear and memorable.

VIVID CYAN

HEX: #00F1FF
TONE: vivid cyan
RGB: 0 241 255
HSV: 183° 100% 100%
CMYK: 100% 5% 0% 0%

Vivid cyan is our complementary colour, an energetic and fun colour that helps us create contrast in our visuals.

Join 5k+ subscribers receiving the best marketing tips.

DEEP NAVY / CHARCOAL BLUE  – THIRD COLOUR

HEX: #2B2D42
TONE: deep navy/charcoal blue
RGB: 43 45 66
HSV: 234.8° 34.8% 25.9%
CMYK: 35%, 32%, 0%, 74%

This Deep navy/Charcoal blue colour balances the brightness of the red-pink and cyan without fighting them.

Deep navy/Charcoal blue colour helped us complete a modern, vibrant, but controlled palette.

FONT COLOUR – DARK GREY

HEX: #535353
TONE: dark grey
RGB: 83 83 83
HSV: 0° 0% 32%
CMYK: 0% 0% 0% 67%

Dark grey is our preferred colour for titles and headers, a fantastic colour that is nice for reading.

BACKGROUND COLOUR: LIGHT GREY

HEX: #F2F2F2
TONE: light grey
RGB: 242 242 242
HSV: 0° 0% 94%
CMYK: 0% 0% 0% 5%

TRIADIC COLOURS

• Green #53ea51
• Blue #5153ea

ANALOGUE COLOURS

• Orange #ea9c51
• Purple #ea51a0

Popular this month: What services does eDigital offer?

eDigital logo

Taking the challenge of bringing a personal approach to the digital marketing activities we offer, we decided to use a “hand-written” style typeface (Bakerie Soft) because nothing expresses more “authentic human connection” like a computer font designed to look like handwriting.

Shhh…it’s like digital catfishing but for typography.

This brilliant stroke of irony contrasts and offers balance to the meaning of “Digital” by pretending we still know how to hold a pen while simultaneously living our entire professional lives through pixels and WiFi signals.

If you have a deeper look, you can see our logo has three distinct elements:

• The initial (e) character is popularly associated with all things on the internet.
• The (eD) has been slightly moved to the left to break the joint characters.
• The two dot points at the end (..) are used to symbolise the end of a hand-written note, because for some absurd reason one dot was not enough.

Next: Need digital marketing support or social media training? Contact us today! 

Join 5k+ subscribers receiving the best marketing tips.

Conclusion

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

ABOUT OUR BRAND AND LOGO

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube