HOW TO IMPLEMENT GOOGLE TAG MANAGER IN AVADA THEME IN 2024

Learn how to implement Google Tag Manager on a WordPress Avada theme website in 2024.

Brought to you by Mau, a Senior Google Tag Manager Specialist at eDigital.

BEFORE IMPLEMENTING GOOGLE TAG MANAGER ON THE AVADA THEME

The fundamental reason for implementing Google Tag Manager in your Avada Theme is to have a single Master container for all the tracking codes that will help you measure and report on the results of your digital marketing activities. This could include the new GA4 tracking code, the old Google’s Universal Analytics code, ad tracking codes, etc.

Once you successfully add the Google Tag Manager software to your Avada theme in WordPress, you manage all your tracking codes on your Google Tag Manager account with no need to touch your website code. This is very handy if you do not have access to a developer.

Once you have a clear Digital Marketing Strategy that outlines specific goals, objectives and activities; you will be in a better position to know what tag requirements you will need.

Popular this month > How to delete a tag in Google Tag Manager

THE TOP REASONS FOR GOOGLE TAG MANAGER IN YOUR AVADA THEME

Tags are small snippets of code that you place on your websites and mobile apps to measure visits, conversions and more. Tags help to build reports that show you what happens after someone clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.

When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions. You will need tags to track conversions. These tags can be a Facebook conversion tag, remarketing tag, display advertising tag or tags from any other website you use to bring visitors to your website.

Now, manually installing multiple tags on your website is time-consuming, prone to error and often relies on a developer to implement and edit.

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THE SOLUTION

Google Tag Manager lets you manage all your tag requirements (snippets of code) from a single interface – no more editing source code. Google Tag Manager lets you preview, edit, change and debug tags easily, whether they’re from Google or third parties. It’s the most painless way to manage the code you need to measure your websites and apps, allowing you to make faster, better business decisions.

Tip: If you run Google Ads (former Adwords) and if you want to use the Google Ads conversion tag, make sure is implemented on your Google Tag Manager and not directly coded into your Avada theme in WordPress.

GOOGLE TAG MANAGER IN AVADA THEME – SET UP STEPS

ok! Let’s get ready to set up GTA on Avada theme WordPress

OPTION 1:

  1. Login to Google Tag Manager
  2. Go to Admin>Container>Install Google Tag Manager
  3. You will find two codes you need to copy and paste on your Avada theme. Keep that page and open a new window
  4. In the new window, log in to your Avada theme WordPress website
  5. Click on “Appearance” then click on “Options
  6. Then click on “General
  7. Go to the “Space before </head>” box and paste the first part of your unique Google Tag Manager code
  8. Now Go to the “Space before </body>” box and paste the second part of your unique Google Tag Manager code.
  9. Click “Save all changes
  10. Viola! Congrats! Your Google Tag Manager is now implemented on your Avada theme WordPress site 🙂

OPTION 2:

This is a second alternative option for setting up Google Tag Manager on your Avada Theme in WordPress:

  1. Login to Google Tag Manager
  2. Go to Admin>Container>Install Google Tag Manager
  3. You will find two codes you need to copy and paste on your Avada theme. Keep that page and open a new window.
  4. In the new window, log in to your Avada theme WordPress website
  5. Click on “Appearance then click onTheme Editor
  6. Then on the vertical menu on the left column, find “Header.php“. The header.php file also contains the body tag.
  7. Once you are inside the “Header.php“, paste the first Tag Manager code below the <header> tag and then paste the second code below the <body> tag.
  8. Click on the “Update file” button located at the bottom of the page.
  9. Viola! Congrats! Your Google Tag Manager is now implemented on your Avada theme WordPress site 🙂

Make sure you either implement Option 1 or Option 2.

Do NOT implement both.

If you need more support with your current Google Tag Manager implementation, contact us 🙂

Tip > If you no longer need a tag, you can delete it from your Google Tag Manager, do NOT make any changes to the code you have added to your Avada theme.

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CONCLUSION

Whether you use the Avada theme or any other theme, implementing Google Tag Manager will help you organise all your tags in one single place.

Google Tag Manager (GTM) enables marketers to deploy and track marketing data by easily adding code snippets to their websites or apps.

Google Tag Manager also allows marketers to track conversions and retargeting campaigns without the need for a web developer. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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HOW TO SET UP GOOGLE TAG MANAGER ON AVADA THEME – WORDPRESS WEBSITE

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