About our brand

Our branding process started with one single question 🤔:

How do we want to offer value to our clients? 💡

As a fancy-pants “bespoke” digital marketing agency 👩🏻‍💻 and online publisher 👨🏻‍💻 (because calling ourselves “regular” just doesn’t justify our prices 💸), our clients want kick-ass digital marketing campaigns and training delivered in a way that makes them feel like royalty 👑 while we work our magic 🎩 and solve 🛠 their unique marketing disasters 📉

You know, like why their last TikTok video got 25 views, and 21 of them were from their marketing interns📱

We’ve all been there… sort of.

eDigital branding

Our brand framework is made up of:

🎨 Expressive colours
🖼️ Visual elements
😂 A funny and irreverent personality
🗣️ And clear language

Basically, everything your high school art teacher said would never make you money 🎨💸. Oops. Sorry, Mrs. Thompson.

While reading our articles, stalking our digital marketing tips and social media marketing advice; you will find some fun animals dressed as people 🦄👗, because apparently, regular humans just weren’t quirky enough to explain why your Facebook ads suck.

These anthropomorphic marketing gurus (AKA animals cosplaying as humans, because evolution wasn’t weird enough 🐒👔) spill the beans on everything marketing-related, like why your “authentic brand voice” sounds like an AI robot mid-crisis 🤖💔

The dogs 🐶, cats 😸 and other funny furry 🦍 ones tackle some of the most shocking, embarrassing, goofy, interesting, and even untold perspectives on hot marketing issues and challenges.

Our cool furry amigos 🦍😸🐶 are like your drunk uncle of the marketing world:

Saying what everyone’s thinking, but too professionally constipated to admit 🤪🍷

They’ll make you stop and question if spending $50,000 on influencer partnerships is really the best idea, especially when your influencer’s hottest claim to fame is using hashtags like #BlenderGoals and #InfluencerLife 💅

Our lovely furries 😸🦍🐶 speak about a mix of irreverent truth bombs and animal-hooded wisdom. Get ready to have your marketing world rocked.

“Animals (especially wildlife) are our greatest teachers, instinctively embracing nature’s balance, rhythms and interconnections”

Mau

(who clearly watched too many Discovery Channel documentaries during lockdown)

The bright colours and elements of our brand celebrate free creative expression 🎨✨or as we like to call it:

“the opposite of corporate beige syndrome” 🧐🤢 (seriously, who thought beige was a good idea?)

Our unique approach to illustration, collage, storytelling, animation, and photography lets us bring an emotional punch 👊🏼 to the half million marketers who somehow still think our content is worth reading 📚🌍 and subscribing to it 💜

Because, let’s face it:

If you don’t get a little visceral reaction 😳 from our content, are you even feeling alive? 🖖🏼

If our content, digital marketing tips and social media marketing advice doesn’t make you rethink your choices, we don’t know what will.😎

But, hey, feel free to keep throwing money at your “vintage filter” obsession, Google ads and random influencer collabs 🙄

We’ll just be over here, redefining the marketing game with some new insights, fun illustrations and a lot of sass 😎💁‍♀️💅

Trending today: how to promote your brand on the eDigital website.

Our brand colours

The eDigital brand is anchored on the below main colours, used with the purpose of driving consistency across all properties.

SOFT RED

HEX: #EA5153
TONE: soft red
RGB: 234 81 83
HSV: 359° 65% 91%
CMYK: 0% 65% 64% 8%

Bright red is our main colour, a soft and expressive colour that helps us build brand recognition making our brand clear and memorable.

VIVID CYAN

HEX: #00F1FF
TONE: vivid cyan
RGB: 0 241 255
HSV: 183° 100% 100%
CMYK: 100% 5% 0% 0%

Vivid cyan is our complementary colour, an energetic and fun colour that helps us create contrast in our visuals.

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DEEP NAVY / CHARCOAL BLUE  – THIRD COLOUR

HEX: #2B2D42
TONE: deep navy/charcoal blue
RGB: 43 45 66
HSV: 234.8° 34.8% 25.9%
CMYK: 35%, 32%, 0%, 74%

This Deep navy/Charcoal blue colour balances the brightness of the red-pink and cyan without fighting them.

Deep navy/Charcoal blue colour helped us complete a modern, vibrant, but controlled palette.

FONT COLOUR – DARK GREY

HEX: #535353
TONE: dark grey
RGB: 83 83 83
HSV: 0° 0% 32%
CMYK: 0% 0% 0% 67%

Dark grey is our preferred colour for titles and headers, a fantastic colour that is nice for reading.

BACKGROUND COLOUR: LIGHT GREY

HEX: #F2F2F2
TONE: light grey
RGB: 242 242 242
HSV: 0° 0% 94%
CMYK: 0% 0% 0% 5%

TRIADIC COLOURS

• Green #53ea51
• Blue #5153ea

ANALOGUE COLOURS

• Orange #ea9c51
• Purple #ea51a0

Popular this month: What services does eDigital offer?

About the eDigital logo

Taking the challenge of bringing a personal approach to the digital marketing expertise we offer, we decided to use a “hand-written” style typeface (Bakerie Soft) 🖋️✨ because, let’s face it: this official eDigital logo will make you feel “authentic human connection” with a font designed to look like handwriting 🤖✍️.

🤫Shhh… it’s like digital catfishing, but for typography 😜

This brilliant stroke of logo irony 😏 balances out the cold, heartless world of “Digital” by pretending we still know how to hold a pen 🖊️, while simultaneously living our entire lives through pixels and free WiFi at random cafes 🌐📶

This new eDigital logo is the perfect blend of old-school charm inside a digital world because who doesn’t love a little irony with their font choice, right?

If you have a deeper look, you can see our logo has three distinct elements:

• The initial (e) character is popularly associated with all things on the internet.
• The (eD) has been slightly moved to the left to break the joint characters.
• The two dot points at the end (..) are used to symbolise the end of a hand-written note, because for some absurd reason one dot was not enough.

Next: Need digital marketing support or social media training? Contact us today! 

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🎬 Conclusion

This is the part where you stop scrolling and actually do something, finally!

Contact us today and start professionally strategising your digital marketing, no more guesswork, no more praying for sales 🙏📉.

We’ll work with you to craft digital marketing strategies that will solve those pesky marketing gaps 🕳️🧠, so you can finally stop winging and start winning. 🏆🚀 💸

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥 💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

Hit us up! 📲

We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once 🎯
✔ Social Media Marketing Training. So you stop posting into the void 🕳️📉
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even? 🤷‍♂️🔍
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you 💅📢
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle 💼🚫
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff 🎁
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way 💌😏
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers 🛒➡️💳

Ready to start marketing like a boss? Let’s talk 🚀👊

ABOUT THE EDIGITAL BRAND AND LOGO

was brought to you by Mau

Mau’s a Senior Digital Marketer who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube