THE WORLD’S TOP 10 MARKETING COMPANIES IN 2024 – LIST

Find the world’s top 10 marketing companies in 2024.

Below are the world’s best 10 marketing companies to help you boost your leads and sales.

Brought to you by Mau, a Senior Marketing Specialist at eDigital.

THE WORLD’S TOP 10 MARKETING COMPANIES IN 2024 – LIST

Our best Instagram virtual assistants have uncovered the world’s top 10 marketing companies in 2024.

These are the best companies that offer marketing services, software, products and services to marketers around the globe.

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THE WORLD’S TOP 10 MARKETING COMPANIES IN 2024 – LIST

Discover below the world’s top 10 marketing companies that will help your brand connect with your target audience. Globally, these top marketing companies offer a unique set of services and products to marketers. 

10. Zoho

zoho logo png

zoho logo png

Zoho Corporation is an Indian multinational technology company that makes computer software and web-based business tools.

Zoho It is known for the online office suite offering Zoho Office Suite.

Zoho was founded by Sridhar Vembu and Tony Thomas and has a presence in seven locations with global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

Zoho is one of the best CRM software and was released in 2005.

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9. Canva 

 

Canva is an online design editor and app for creating images, videos and presentations for marketing and social media. 

Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2013.

In its first year, Canva had more than 750,000 users.

In 2017, the company reached profitability and had 294,000 paying customers.

In January 2018, company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.

Australian superannuation funds Hostplus and Aware Super are known to be investors.

During May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at A$2.5 billion.

In October 2019, Canva announced that it had raised an additional A$85 million at a valuation of A$3.2 billion and launched an enterprise product.

In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.

In June 2020, Canva announced a partnership with FedEx Office and with Office Depot the following month.

As of June 2020, Canva’s valuation had risen to A$6 billion, rising to A$40 billion by September 2021.

In September 2021, Canva raised US$200 million, with its value peaking that year at US$40 billion.

By September 2022, the valuation of the company had leveled at US$26 billion.

While its value had fallen significantly, perhaps as much as 35% from its 2021 high to mid 2022, it was still known as a “darling” of the Australian tech sector, along with Atlassian.

In March 2022, Canva had over 75 million monthly active users.

On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered copywriting assistant.

On March 22, 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user’s existing design.

On January 11, 2024, Canva launched its own GPT in OpenAI’s GPT Store.

The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products.

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8. SAP Emarsys Customer Engagement

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale real-time, personalised omnichannel marketing campaigns that grow CLTV with intelligent omnichannel interactions.

With SAP Emarsys Customer Engagement, marketers can:

  • Accelerate time to value
  • Deliver real-time, one-to-one personalisation
  • Engage with customers on almost any channel
  • Produce measurable business results

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7. Oracle NetSuite

new oracle logo png

new oracle logo png

NetSuite is one of the best customer relationship management, NetSuite was founded in 1998 with headquarters in Austin, Texas.

NetSuite is widely seen as the first cloud computing software company, with its founding pre-dating that of Salesforce by about a month.

Oracle Corporation acquired NetSuite for approximately US$9.3 billion in November 2016.

The Oracle NetSuite Global Business Unit is managed as “Oracle’s Cloud ERP for Small and Mid-sized Enterprises with the ability to scale to Fortune 500 firms.

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6. MailChimp

 

Mailchimp is one of the best CRM software and one of the best email marketing platforms.

“Mailchimp” is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

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5. Zendesk

zendesk logo png

zendesk logo png

Zendesk is one of the oldest cloud-based customer service platforms sold on a software-as-a-service (SaaS) model.

Zendesk offers an enormous array of tools, including a helpdesk, email marketing, live chat, sales, employee engagement and customer engagement software.

Zendesk Sell is one of the most powerful and best CRM software that maximises productivity, processes, and pipeline visibility for small businesses. 

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4. Hubspot

hubspot logo png

hubspot logo png

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

Hubspot is one of the best customer relationship management software, social media marketing tool, content management, lead generation and web analytics.

Hubspot also offers search engine optimisation, live chat and customer support.

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3. Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing makes it possible to implement a digital marketing strategy without having to manually execute each step.

In addition to saving you time, it helps you extract value from your customer data by providing data-driven insights into what your customers want and need. With these insights, it’s easier to build and launch targeted, personalised campaigns.

Exact functionality varies from solution to solution, but Microsoft Dynamics 365 Marketing can help organisations with:

  • Lead generation and qualification. Personalise content that’s relevant to what customers are looking for to generate more leads. Real-time lead scoring helps determine which of these leads are most likely to buy so that sales teams can prioritize the most promising opportunities.
  • Audience identification. Help you find the right audience for each campaign to maximise each campaign’s effectiveness.
  • Content design. Keep branding consistent across multi-channel campaigns using generative AI or with prebuilt and customisable templates.
  • Demand generation. Help you create, nurture, and manage a prospect’s interest with lead and data management across multiple channels.
  • Campaign delivery. Launch, adjust, and manage campaigns automatically and get detailed metrics into what is and isn’t working for better performance.
  • Workflows based on schedules and customer behaviours. Set up automatic next steps—such as follow-up emails and text messages—triggered by customer actions.
  • Event management. Plan, manage, and coordinate online and in-person events to increase the reach and impact of your marketing.

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2. Salesforce

Salesforce is one of the best CRM software. Salesforce makes it easier for marketers to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale.

Salesforce brings together all your data, from any source.

Customer 360, Salesforce’s complete suite of products, unites your sales, service, marketing, commerce and IT teams with a single, shared view of customer information

With artificial intelligence integrated across all Salesforce products, Salesforce helps everyone in your company work more productively and better deliver the personalised experiences customers love.

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1. Adobe Experience Cloud

Adobe Experience Cloud, formerly Adobe Marketing Cloud (AMC), is a group of integrated online marketing and web analytics products by Adobe Inc.

Adobe Experience Cloud includes analytics, social, advertising, media optimisation, targeting, web experience management, customer journeys and content management services, 

Initially known as Adobe Marketing Cloud, was unveiled in October 2012 as part of Adobe’s strategy to phase out the Omniture web analytics  brand, which it had acquired in October 2009.

Adobe Experience Cloud integrates products from the acquired company, Omniture, along with other services into a unified cloud service.

This integration includes eight main applications:

  • Adobe Analytics
  • Adobe Target
  • Adobe Social
  • Adobe Experience Manager
  • Adobe Media Optimiser
  • Adobe Campaign
  • Audience Manager
  • Primetime

Adobe announced the acquisition of Magento for $1.68 billion on May 21, 2018. This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. In September 20218, Adobe acquired Marketo, a marketing automation company. This move was part of Adobe’s ongoing efforts to enhance its suite of digital marketing tools.

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A quick question: Is your marketing generating sales and profit for your business?

You can start a successful digital marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful digital marketing strategy today!

I guarantee you will never go back to the same old way you were doing marketing.

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CONCLUSION

Some of the world’s top marketing companies are known for their expertise in marketing strategies, market trends, competitive analysis and technologies enabling informed decision-making.

These companies continually innovate and develop new approaches to help businesses succeed in an ever-changing marketing world.

Some of the world’s best marketing companies excel at brand building and brand management. These firms help businesses create and maintain strong, recognisable brands that resonate with target audiences, fostering trust, positive brand reputation and loyalty and are skilled in executing multichannel marketing campaigns, spanning different marketing activities such as SEO, PPC, social media, influencer marketing, traditional advertising, content marketing, and more.

These top marketing companies have the resources, skills and knowledge to create integrated strategies for maximum impact.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

WORLD’S TOP 10 MARKETING COMPANIES IN 2024 

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