What is the Google Display Network? Find everything about Google Display Network meaning, definition, benefits for Australian companies, partner sites list and more.

Brought to you by Mau, a Senior Google Ads Specialist at eDigital.


The Google Network can connect you with customers at the exact moment they’re engaged in an online activity connected to what you offer, like searching for your product, reading a blog about your industry, or watching a related video on YouTube. Below are the three big buckets of places where you can show ads to your potential and current customers:

  • Google Search Network (Text ads that appear above Google search results). Google Search ads can also appear on Google Maps results, Google Shopping results and Google Play.
    • Google Search Partners Network: Your ads (both text and image ads) can show on other non-Google search websites that are on the Google Search network.
  • Youtube Advertising (via Pre, middle and Post-roll ads)
  •  Google Display Network of publisher sites ( they are thousands! – including this eDigital website – that’s why you see ads on this page). It has far more attention-grabbing visuals (image/video ads) than the Search Network to match your ads to related websites. The Google Display networks let you target your ads to specific websites (called placements), specific topics, or specific audiences. The Google Display ads can also appear on Google sites such as Blogger, Youtube and Gmail.

The meaning and importance of the Google Display Network for any size of a business are crucial as they do not only depend on a sales team or foot traffic but also allow them to reach potential customers on the web.

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  • Connect with Prospective Customers when it matters. The Google Display Network has an innovative targeting system that helps your business show your ads to the right audience, in the right place, at the right time. Your business can use keywords, location, demographics, and more to target your prospective clients.
  • You control and decide your daily budget. You have complete control over your Google Display network budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.
  • Free and great tools to improve performance. You have real-time access to data showing how many people see your business ads, what percentage of them click to visit your website, and even how many clicks to call you. With the Google Display Network tracking tools and reports, you can even see the actual sales your website is generating as a direct result of your Adwords ads. If you want to change your strategy, you can tweak your ads, delete or try new keywords, or pause your campaign and restart it whenever you’d like.

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Choosing the correct ad format for your campaign can ensure your ad is the most relevant and actionable for a particular customer at that moment. Some of the Adwords ad format options include:

  1. Text ads: The most common kind of Search ad includes a descriptive headline, website URL, and descriptive text like a call-to-action. Text ads show on the Google Search Network and Google Display Network.
  2. Ads with extensions: Ad extensions provide additional information to your text ads such as your business’s address or phone number. Ads with extensions can show on the Google Search Network and the Google Display Network (depending on the extension).
  3. Video Ads: They can be a standalone video ad or a video ad that runs inside another streaming video. Video ads can show on the Google Search Partners Network (not the Google Search Network) and Google Display Network.
  4. App promotion ads: App promotion ads send your users to an app store to download your app, or include a deep link directly into your app. App promotion ads show on the Google Search Network and Google Display Network.
  5. Shopping ads: Shopping ads contain an image, text with product and pricing information. They’re ideal if you’re managing a large inventory of products. Shopping ads do NOT show on the Google Display Network, they only show on the Google Search Network.
  6. Call-only ads: Call-only ads allow your customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls. Call-only ads do NOT show on the Google Display Network; they show only on the Google Search Network.
  7. Image ads: Image ads capture people’s attention as they browse websites. Image ads show in the Google Display Network and Google Search Partners Network (not the Google Search Network).
  8. Rich Media ads: Rich media ads are engaging ad formats that often include animation or other types of motion. Rich Media ads show on the Google Display Network.

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Currently, Google does not offer a complete list of all the Google Display Network partner sites.


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Can you see ads on this page? They are powered by the Google Display network.

Google Display Network Ads can be:

  • In article ads: they appear inside the content of an article
  • Vignette ads: when people click on any link on a page, they look like pop-up ads.
  • Anchor ads: they appear anchored at the top or bottom of a web page.

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Want to learn more about how the Google Display Network can help you boost sales? contact us


The Google Display Network (GDN) plays an important role in online advertising, offering advertisers unparalleled reach, targeting options and creative flexibility

Apart from also offering performance tracking capabilities, you can use the GDN for increasing brand visibility, drive leads, and achieve your marketing objectives.

eDigital can help you conceptualise, plan, develop, run and optimise successful Google Ads campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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