DEBENHAMS FASHION RETAILER USING UGC TO SUSTAIN GROWTH – CASE STUDY by Bazaar Voice

With a global base of online customers and more than 240 stores across 27 countries, Debenhams is a major retailer of fashion, clothing, designer apparel and other products—and one of the most successful at using the voice of the customer to sustain growth and help other shoppers make smart buying decisions. How does Debenhams leverage the voice of the customer? They embrace four CGC maxims and use them as the foundation of their winning strategy, resulting in an increase in conversion, successful product launches and impactful shopper engagement. Learn more in this case study.



DEBENHAMS FASHION RETAILER USING UGC TO SUSTAIN GROWTH – CASE STUDY by Bazaar Voice

If you’re wondering how a global retailer uses consumer-generated content (CGC) to fuel growth, look no further than Debenhams. With a global base of online customers and more than 240 stores across 27 countries, Debenhams is a major retailer of designer apparel, household and other products—and one of the most successful at using the voice of the customer to sustain growth and help other shoppers make smart buying decisions. How does Debenhams leverage the voice of the customer? They embrace four CGC maxims and use them as the foundation of their winning strategy, resulting in an increase in conversion, successful product launches and impactful shopper engagement.

“We know that reviews instill trust in our customers, filling in knowledge gaps and strengthening their intent to purchase. With so many of our brands already part of the Bazaarvoice Network, making the most of the content already out there was a really simple process” Nikki Watson, Head of Optimisation

 



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DEBENHAMS FASHION RETAILER USING UGC TO SUSTAIN GROWTH – CASE STUDY by Bazaar Voice

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