THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2024 – RANKING LIST

What are the world’s top 10 most popular brands on Instagram in 2024? Find out the top list of the most followed brands on Instagram globally

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

Marketers are reading > The top 25 most popular Australians on Instagram

THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2024 – RANKING LIST

What are the world’s most popular brands on Instagram by the number of followers? Marketers who want to get Instagram followers fast & free are following the most-followed brands to learn the best Instagram content practices.

Check below the 2024 ranking list of brands with the most followers on Instagram.

WHAT IS THE MOST POPULAR BRAND ON INSTAGRAM GLOBALLY?

Find below the most popular brand on Instagram.

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THE 10 MOST POPULAR BRANDS ON INSTAGRAM – RANKING 2024 LIST

Before you discover the most followed brands on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you do not own.
  • Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:

10. Marvel

66+ million people on Instagram follow the Marvel 

The Marvel brand which includes some of the world’s most popular movies, series and films is a top destination followed by millions on Instagram.

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9. Victoria’s Secret

76+ million people on Instagram follow the official Victoria’s Secret account

Victoria’s Secret is one of the world’s top 25 most popular luxury high fashion brands. Even some of the top 25 most-followed Australian women on YouTube enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.

Victoria’s Secret is one of the best 10 American clothing brands. 

Exclusive > The top 10 “marketing to women” examples on Facebook

8. NBA (National Basketball Association)

87+ million people on Instagram follow the official NBA account

The NBA is back and basketball freaks are following it on Instagram to watch the best basketball updates, news, fun videos, teams and players.

Ben Simmons Australian basketball player

Ben Simmons Australian basketball player – One of the top 25 most popular Australians on Instagram

Marketers are reading > The world’s top 25 most popular sports athletes on Instagram

7. NASA (National Aeronautics & Space Agency)

98+ million people on Instagram follow the official Nasa account. 

Note: Nasa has 85+ million followers. Some may argue it is a brand, some may say it is a government organisation.

Marketers are reading > The most-followed British people on Instagram

Our best Instagram virtual assistants found that top brands in the fashion and sports industries cover most of these top 10 brands on our ranking list.

6. Champions League

114+ million people on Instagram follow the official Champions League account.

The Champions League is the world’s most popular football (soccer) tournament of the year and football fans love following the Champions League’s Instagram account.

Related > The top 10 most-followed footballers on TikTok

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5. Barcelona Football Club

126+ million people on Instagram follow the official Barcelona FC account. 

Even without Messi, Neymar, Iniesta or Suarez; Barcelona FC continues to be one of the most popular brands on Instagram. Barcelona is also one of the most popular brands on TikTok. Related: The best 10 Lionel Messi wallpapers HD and photos

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4. Real Madrid Football Club

154+ million people on Instagram follow the official Real Madrid FC account

Cristiano Ronaldo has left Real Madrid FC but that has not stopped the Real Madrid brand from winning millions of followers on Instagram. Related: The best 10 Cristiano Ronaldo wallpapers HD and photos

RealMadrid is also one of the most popular brands on TikTok.

Instagram accounts from individuals who are also brands (i.e. Cristiano Ronaldo – CR7 – One of the top 25 most-followed sports athletes on Instagram) in some cases have far more followers than brands on Instagram.

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3. National Geographic

284+ million people on Instagram follow the official National Geographic account 

Not many printed magazines have reinvited themselves as great as the National Geographic brand. Even their print second-hand magazine issues have monetary value in some countries as collection items. NatGeo gets tonnes of followers on Instagram for being true to its mission of sustainability and looking after nature and the planet. Related: The best sustainability hashtags on TikTok

NatGeo video cover images on Instagram April 2022

NatGeo video cover images on Instagram April 2022

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A quick question: Are you ready to start your influencer outreach program in Australia?  Get immediate access to a premium list of the top 200 most-followed Australians on Instagram.

2. Nike

307+ million people on Instagram follow the official Nike account. 

Nike continues to reinvent itself and win people from all generations. Related: The best generation names and years chart

Tash Peterson fake vegan activist Nike animal killing climate change protestor

Tash Peterson fake vegan activist Nike animal killing climate change protestor

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1. Instagram

671+ million people on Instagram follow the official Instagram account.

Instagram logo PNG medium size

The new Instagram logo PNG medium size

No surprise, as the Facebook brand is dying around the youth generations, Instagram is offering Meta (parent brand) the revenues Facebook is losing. Instagram is the most followed brand on Instagram.

 

cat donates its Instagram account because it was impossible to recover it

cat donates its Instagram account because it was impossible to recover it

A quick question: Are you ready to start your influencer outreach program in Australia? Get immediate access to a premium list of the top 200 most followed Australians on Instagram.

THE TOP 25 TRENDING BRANDS ON INSTAGRAM 

  • Premier League. 73+ million followers
Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023

Jamie Carragher selfy – Liverpool 7 Manchester United 0 – Gary Neville – March 2023

  • 433 (The world of Football) 72+ million followers
  • Paris Saint Germain FC (PSG) 64+ million followers on Instagram. Paris Saint Germain (PSG) F.C. is a professional football team based in Paris, France that has managed to be one of the most followed brands on Instagram. Paris Saint Germain football club is also one of the most popular brands on TikTok.
  • Manchester United FC 63+ million followers on Instagram. Cristiano Ronaldo is back at Old Trafford and fans are loving it, making Manchester United F.C. a popular destination on Instagram.
  • Zara. 61+ million followers
  • Juventus FC 59+ million followers
  • 9GAG (memeland) 57+ million followers
  • Chanel. 59+ million followers. Chanel is also one of the world’s most popular fashion brands.
  • Louis Vuitton. 54+ million followers. LV is also one of the world’s most popular fashion brands.
  • Gucci. 52+ million followers. Gucci is also one of the world’s most popular fashion brands.

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  • Manchester City FC 49+ million followers
  • La Liga.  46+ million followers
  • Nike Football 45+ million followers
  • BuzzFeed Tasty. 45+ million followers
  • WorldStar Hip Hop. 45+ million followers
  • Vogue Magazine. 45+ million followers
  • House of Highlights. 45+ million followers

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  • 5.min.crafts. 44+ million followers
  • Dior. 44+ million followers. Cristian Dior is also one of the world’s most popular fashion brands.
  • FIFA World Cup. 43+ million followers
  • Liverpool FC. 42+ million follower
  • Chelsea FC. FC 40+ million followers
  • FC Bayern. 39+ million followers
  • Marvel Studios. 38+ million followers
  • H&M. 38+ million followers
  • Disney. 38+ million followers

The most viewed article by marketers today > How to choose influencers

THE TOP 25 FASTEST-GROWING BRANDS ON INSTAGRAM RIGHT NOW

  • UFC. 39+ million followers. Key brands sponsoring the UFC include Prime Hydration drink @drinkprime owned by popular British Youtuber KSI and Logan Paul.
  • Sports Center. 38+ million followers
  • Mercedes Benz. 38+ million followers
  • BMW. 38+ million followers
  • Pubity. 36+ million followers.
  • Netflix Brazil. 36+ million followers
  • Lamborghini. 34+ million followers
  • Adidas Originals. 34+ million followers
  • Prada. 33+ million followers. Prada is also one of the world’s most popular fashion brands.
  • Adidas football. 33+ million followers
  • Netflix US. 33+ million followers. Netflix is also one of the most popular brands on TikTok and one of the best company pages on Linkedin.
  • Apple. 32+ million followers. Apple is also one of the most popular brands on Linkedin

Popular this month > The best social media plan template

  • EA Sports FC. 31+ million followers
  • Shein. 31+ million followers. 
  • PlayStation. 31+ million followers
  • Youtube. 31+ million followers. 
  • WWE. 30+ million followers. WWE is also one of the most popular brands on TikTok.
  • Versace. 30+ million followers. Versace is also one of the world’s most popular fashion brands.
  • Dolce & Gabbana. 30+ million followers. Dolce & Gabbana is also one of the world’s most popular fashion brands.
  • NFL. (National Football League – American Football) 29+ million followers
  • Porsche. 29+ million followers
  • RockStar Games. 29+ million followers
  • The Shade Room. 28+ million followers

Marketers are reading > The top 25  British people on Instagram

  • Adidas. 28+ million followers
  • Ferrari 28+ million followers
  • ESPN. 26+ million followers. 
  • TikTok. 26+ million followers
  • Fortnite. 25+ million followers

THE TOP 50 BRANDS WITH GREAT CONTENT ON INSTAGRAM

  • BBC News. 24+ million followers
  • Arsenal FC 24+ million followers
  • M-A-C Cosmetics 24+ million followers. Mac Cosmetics is one of the most followed skincare brands on Instagram. Related: The best skincare products and brands
  • Formula One (F1) 23+ million followers
  • Earth Pix 23+ million followers
  • Calvin Klein 22+ million followers. Calvin Klein is also one of the world’s most popular fashion brands.
  • Wonderful_Places 21+ million followers
  • Sephora 21+ million followers
  • Stranger Things. A Netflix series (@strangerthingstv) 21+ million followers
  • Burberri 20+ million followers. The popular British brand, Burberry is also one of the world’s most popular fashion brands.
  • Fendi 20+ million followers. Fendi is also one of the world’s most popular fashion brands.
  • GoPro 19+ million followers. GoPro is one of the best user-generated content examples.
  • CNN 18+ million followers
  • MTV 18+ million followers
  • Starbucks 18+ million followers
  • Discovery 17+ million followers
  • Bugatti 17+ million followers
  • Redbull 16+ million followers
  • Audi USA 16+ million followers
  • Tottenham (Spurs Official) 14+ million followers. Spurs is also one of the most popular brands on TikTok.
  • Avengers 13+ million followers
  • Google 13+ million followers. Google is also one of the most popular brands on Linkedin.
  • BarStool Sports 13+ million followers. BarStool Sports is also one of the most popular brands on TikTok.
  • DC Comics (@dcofficial) 13+ million followers
  • Maserati 13+ million followers
  • XBOX  12+ million followers
  • Time 12+ million followers
  • Faze Clan 11+ million followers
  • Dude Perfect 11+ million followers
  • Unicef 11+ million followers
  • Hugo Boss 11+ million followers. Popular branded hashtag: #BeYourOwnBoss featuring 200+ influencers including German footballer Grischa Promel who achieved 25% engagement rate for the campaign. Hugo Boss is also one of the world’s most popular fashion brands.
  • Mclaren 10+ million followers
  • Spotify 9+ million followers
  • Rolls Royce 9+ million followers
  • BBC Earth 9+ million followers
  • Tesla Motors 9+ million followers. Tesla is also one of the best company pages on Linkedin.
  • Lego 9+ million followers
  • Minecraft 8+ million followers. Minecraft is also one of the most popular hashtags on TikTok.
  • Pixar 8+ million followers
  • Sony Electronics 8+ million followers
  • The Trillionare Life 8+ million followers
  • Razer 8+ million followers
  • Nintendo America 7+ million followers
  • Jeep 7+ million followers
  • Overtime 7+ million followers. Overtime is also one of the most popular brands on TikTok.
  • Ulta beauty 7+ million followers
  • Nissan 7+ million followers
  • Ted Talks 6+ million followers. Ted Talks is also one of the most popular brands on Linkedin
  • Twitch 6 million followers
  • Warner Bros Pictures 6+ million followers
  • Dodge Official 6+ million followers
  • Nickelodeon 6+ million followers

THE TOP 12 BRANDS YOU WILL LIKE ON INSTAGRAM

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CONCLUSION

The most popular brands on Instagram influence thousands of consumers and their choices. No doubt, these top brands on Instagram have the power to increase business sales.

Learn how to craft your social media strategy template or use the best Influencer marketing brief template today!

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S MOST-FOLLOWED BRANDS ON INSTAGRAM IN 2024

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