THE TOP 11 APPLICATIONS OF AI IN MARKETING

Find below the top 11 applications of ai in marketing. The best 12 artificial intelligence uses in marketing.

By Mau, a Senior AI marketing specialist at eDigital.

THE TOP 11 APPLICATIONS OF AI IN MARKETING

AI is disrupting the roles of marketers and of marketing itself.

You can be optimistic and confident about AI’s future ability to enhance marketing productivity and create a competitive advantage.

AI is making marketers redefine the baselines for speed, efficiency, and quality in a wide range of marketing tasks.

Marketers also see opportunities for AI to help their companies launch new products and implement new business models.

THE TOP 11 APPLICATIONS OF AI IN MARKETING

AI can help your company handle a wide range of operational tasks faster, with less risk, and with greater efficiency. It can also reduce the amount of time employees spend on tedious tasks, freeing up more time for value-added work. These new AI marketing capabilities will also influence go-to-market strategies.

Yeah, that’s right!

Marketers who can successfully implement AI will free up resources that they can use to acquire, serve, and retain customers more easily and effectively.

11. AD COPYWRITING

You can unleash the power of artificial intelligence & generate performing ad creatives. You can now use AI-powered banner automation platforms and generate creatives that bring sales.

Let AI write quality social media ads for you in seconds. innovative AI technology helps you to write high-quality ads.

Related > The Adweek copywriting handbook review and summary

10. CHATBOT MARKETING

Chatbot marketing is a marketing tactic that leverages conversational automation to achieve common marketing goals such as lead generation, qualification, conversion, customer engagement, and support.

You can increase sales & customer engagement using AI-powered conversational commerce. Chatbot marketing can help you reduce training time & boost agent productivity with AI chat history and knowledge base. You can build once and deploy in multiple languages. 

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9. CUSTOM PRODUCT DESCRIPTIONS

Product descriptions play a critical role in the decision-making process for customers, and improving your descriptions can help drive traffic to your site and increase conversions.

The time when a product description would just write itself has become. With artificial intelligence tools designed for commerce, it will.

AI-powered software can write high-quality, compelling product descriptions in seconds, helping you save time, sell more, and get your products in front of even more shoppers.

These AI tools will automatically generate a product description for you right on the product page.

This can be particularly helpful for merchants with large product catalogues as they will have the ability to quickly generate enticing product descriptions in a consistent tone across their online stores.

No matter how many products you offer, you now have a built-in wordsmith in your admin, giving you more time to focus on running your business.

Custom product descriptions are one way of increasing conversions. Find out more > How to increase conversion rates

8. PREDICTIVE ANALYTICS

Predictive Analytics is the use of mathematical and statistical methods, including artificial intelligence and machine learning, to predict the value or status of something of interest.

You can now turn your marketing data into smart predictions with AI machine learning prediction software. This means you can send Predictive Events to marketing channels and acquire new users at a lower cost.

Once you harness predictive analytics for marketing and deploy continuous machine learning, the system will auto-identify anomalies in your marketing forecasting. 

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7. SOCIAL MEDIA ENGAGEMENT

Meet your new Social Media Manager – an AI-driven expert focused on optimising your social media engagement, curating your social media platforms, and growing your followers.

Marketers are now discovering the power of AI for maintaining an active online presence.

You will also enjoy reading > The best social media management software

6. CUSTOMER FEEDBACK 

AI-powered solutions can automate customer feedback collection by sending surveys, gathering feedback through phone calls or chatbots and analysing feedback data across multiple channels, including social media, email, and chat.

Popular this month > The best customer service plan template

5. SOCIAL LISTENING

Tip: In order to take a market share advantage with AI, marketers need to identify “golden” use cases that enable them to use their core data and intellectual property assets uniquely. Training the models on intellectual property and fine-tuning them with key data (marketing performance as well as consumer, brand, and market research) will also ensure that the outcomes are sufficiently differentiated from what other competitors can do. Settling for small gains with big ROIs may seem attractive, but a company can’t afford to walk when its competitors are running.

4. MEASUREMENT AND INSIGHT GENERATION

You can now use AI marketing tools to filter through massive amounts of data and recommend marketing growth strategies to follow. These tools can analyse vast amounts of data to identify patterns, predict customer behaviour, and make decisions in real-time. 

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3. MARKET SEGMENTATION

AI can enable CMOs to target customers more precisely as better segmentation can improve resource allocation and ROI.

AI can also enhance consumer and product strategy by changing how—and how fast—companies can conduct reliable market and consumer research and then use the resulting insights to improve their products and services.

Take your marketing career to the next level > The best marketing research ideas for a PHD

2. CONTENT CREATION

AI helps marketers create content faster, with higher quality and greater variety. Content creators can use these tools to create drafts, explore ideas, seek unusual combinations, and find other ways to inspire their teams’ creativity, rather than replacing or constraining it.

Content marketers are reading > The best content marketing tools

1. PERSONALISATION

Some banks are using AI to analyse customer data and offer personalised financial advice matched to their risk appetite. Some retailers are using AI to create personalised recommendations that entice shoppers to buy more. The goals and benefits of these efforts range from better engagement to improved conversion rates to increased customer loyalty. 

Launching a new loyalty program? > The best Loyalty Program presentation template ( powerpoint)

POTENTIAL RISKS OF UNMANAGED AI IN MARKETING

Among the numerous risks of unmanaged AI are:

  • Proprietary data leaks
  • Copyright infringement
  • Biased output
  • Sophisticated fraud
  • Shadow AI: a situation in which employees regularly use external tools without proper guidance and supervision.

Companies should layer branding plug-ins on top of their algorithms to ensure that the organizational styles that their marketers and agencies work with—such as tone of voice, colour coding, authorised themes, and content—adhere to the brand’s approved framework. 

THE TOP AI FOR MARKETING COURSES

  • Build Systems with ChatGTP by DeepLearning.AI.

CONCLUSION

Once you implement AI in your marketing, you are likely to experience positive results in how you organise your marketing workload and a positive impact on your efficiency.

GenAI’s low cost and ease of use can yield fantastic productivity gains.

Next > The top benefits of Artificial Intelligence in Marketing and Sales

Need AI marketing support? Contact us today!

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 11 USES OF AI IN MARKETING

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