THE TOP 20 MOST POPULAR FOOD HASHTAGS ON TIKTOK 2024

Find the top 20 most popular food hashtags on TikTok 2024. Copy-paste the best hashtags for food bloggers, restaurants and chefs on TikTok.

Written by Mau. Senior Digital Marketing Strategist at eDigital.

Food businesses are using some of the most popular TikTok food hashtags to lure local customers from all generations to pick up the phone or place an online food order.

THE TOP 20 MOST POPULAR FOOD HASHTAGS FOR TIKTOK 2024

As you may have already noticed, TikTok is showing your posts to a few of your followers. Yes, that’s right! most of your followers never get to see your posts.

Regardless of the industry, even the top fastest-growing industries and some of the top most-followed brands on TikTok are having to spend money (boosting their posts) to reach their hard-earned followers on TikTok.

Professional marketers who have taken my marketing strategy training session or are subscribed to my exclusive newsletter, are already putting into practice some real & proven marketing techniques to increase their food business sales and do not rely on vanity hashtagging.

As a result, publishing popular food hashtags has become one of the biggest social media marketing distractions, especially for marketers or business owners who still need to improve their social media strategy, customer service or yet meet their business and marketing objectives.

Remember, the gains from popular food hashtags are super minimal compared to activating a real marketing strategy for your food business.

Not saying more, find below the most popular food hashtags on TikTok.

✔︎ People are also reading > The top 25 most popular healthy food hashtags on Instagram

THE TOP 20 FOOD HASHTAGS ON TIKTOK IN 2024

Some of the most followed brands on TikTok also use the below popular food hashtags on TikTok.

Would Jamie Oliver use some of the top 20 most popular food hashtags on TikTok listed below? Probably he does not need to, but you may do.

Just in > The most popular vegan food hashtags on Instagram

20. #tea

#tea is one of the most popular food hashtags on TikTok used in 3+ million posts. 

itea Singapore misleading poster ad zero sugar calories 2024

itea Singapore misleading poster ad zero sugar calories 2024. One of the poorest marketing campaign examples that went bad

⭐️ Most views today > The top gluten-free hashtags on Instagram

19. #chef

#chef is one of the most popular food hashtags on TikTok used in 3+ million posts. 

Chefs are popular on TikTok!

Check out Turkish Chef, Burak Özdemir who has become one of the world’s top 25 most popular people on TikTok.

Burak Özdemir popular Turkish chef restauranteur TikTok cute cat heart

Burak Özdemir popular Turkish chef restauranteur TikTok cute cat heart. Burak is one of the world’s top 25 most popular people on TikTok

Food Marketers are reading > The top 25 most popular healthy food hashtags on Instagram

18. #icecream

#icecream is one of the most popular food hashtags on TikTok used in 3.3+ million posts. 

Related: #helado

Compare this list with > The top 25 most popular food hashtags on Instagram

17. #foodporn

#foodporn is one of the most popular food hashtags on TikTok used in 3.4+ million posts. 

Trending today > The top 25 Australian women on Youtube.

16. #dinner

#dinner is one of the most popular food hashtags on TikTok used in 3.5+ million posts. Related: #dinnerparty – #healthydinner

Interesting read > The top 10 Gen Z characteristics

15. #delicious

#delicious is one of the most popular food hashtags on TikTok used in 3.7+ million posts. Related: #deliciousfood – #delicioso

Marketers are reading > This year’s top 10 healthy food market trends

14. #tiktokchef

#tiktokchef is one of the most popular food hashtags on TikTok used in 3.8+ million posts. Related: #tiktokchefs

Editor’s pick > How to eat healthy everyday on a budget

“By 2050, there will be 9.7 billion people on Earth. One of our biggest challenges is how to produce enough food to feed growing populations. At the moment, 75% of the world’s food is produced from just 5 animals and 12 plants. The last pandemic has also shown the fragile food system is vulnerable to supply chain disruptions, diseases and weather. To feed growing populations, countries must produce more protein, more sustainably and from more sources.” 

Food and Agriculture Organisation of the United Nations (FAO)

You will also like > The most searched food recipes Google Australia

13. #TikTokFood

#tiktokfod is one of the most popular food hashtags on TikTok used in 3.8+ million posts.

TikTok celebrates all the crunchy, gooey, juicy, and extreme wonders of #TikTokFood. Share your ASMR, mukbang, and visually stimulating foodie creations. Also, make sure you scope out the TikTok Food Festival hub for more.

#tiktokfoodie popular food hashtag TikTok @devourpower

#tiktokfood popular food hashtag TikTok @devourpower

Popular this month > Australia’s most popular takeaway food right now

12. #diet

#diet is one of the most popular food hashtags on TikTok used in 3.9+ million posts. 

Most shared article > The top vegetarian food hashtags on Instagram

11. #breakfast

#breakfast is one of the most popular food hashtags on TikTok used in 3.9+ million posts. Related: #desayuno

Next > The top 10 food hashtags on TikTok or the top 25 food hashtags on TikTok

Download > The best Allergen Guide Sheet Template for food and restaurant business owners.

Allergen guide sheet template

Allergen guide sheet template

WHY DO PEOPLE SHARE FOOD PHOTOS AND VIDEOS ON TIKTOK?

As food dishes and recipes have become a new form of art, delicate palettes and hungry consumers are ready to experience the unique food options, snap them and share them on TikTok.

Not only young people but all generations are looking for food and restaurant recommendations from experts, food sites and friends on TikTok. They find food photography a great way to document their experiences and enjoy the best eateries where they find the best food. This has a domino effect on profits as more people filling vacant tables means an increase in sales.

As trendy food becomes fashionable items, clever food retailers are catering to this hunger perfectly with unique foods and innovative dishes.

Their success does not rely on hashtags, it is all about product development. Hashtags are just a tool to further amplify the social media promotion of their new food creations.

Examples include:

  • The Dalgona Bobamisu, by the Burwood Hotel (Sydney, Australia). The Dalgona Bobamisu is a deconstructed tiramisu with boba pearls and a coffee foam called “dalgona”. The Dalgona trend had gone viral on TikTok during lockdown where people made the foamy coffee at home and the Burwood pub has now paid its tribute to the fad.

This dish always appears on social media because they look good and taste really good so customers come back to eat it over and over. I analyse our social media reach and our videos of some of our dishes have a lot of reach in America as well, so it’s quite global

Shirley Li, Burwood Hotel social media marketing specialist. Source: Daily Telegraph.

But among their top sellers is their Nuclear Fire Noodles – a combination of spicy instant ramen, shoestring fries, crispy seaweed and their nuclear fire hot sauce that has foodies going wild. Customers who see their posters about them and their videos on TikTok get curious and want to try them. “It’s one of our biggest sellers and we have both the extreme version and the regular version” The pub also offers bubble tea-inspired cocktails for those craving something sweet after the firey noodles.

TikTok food-related videos can bring a young demographic to your food business and people still want to try new food locally and share the experience on TikTok.

People expect us to only have steaks and burgers and schnitzels, which we do have. But our East meets West menu is a huge point of attraction.” Ms Li said.

And with a hunger to explore locally on the rise, food lovers are gravitating to unique and lesser-known foods to eat and share.

Among them is Bubble Nini tea which combines the ever-popular bubble tea with a florist shop to create beverages that look as good as the bouquets they are surrounded by.

People on TikTok are also proving that the most shareable food videos don’t have to be expensive with affordable foods like Bengong’s Tea and Bakery’s yummy melon and strawberry bread and Mr Hot Dog’s delicious fried Korean corn cakes being a hit on TikTok.

Top read > The top 25 healthy food hashtags on Instagram

⚡️ Trending today > The top vegan food hashtags on Instagram

Expert tip > Combine your hashtags with the most popular food emojis as described in the list below.

Most popular food emojis twitter reddit list 2021

The most popular food emojis Twitter & Reddit list 2021. Source: BrandWatch

CONCLUSION

The TikTok algorithm relies heavily on hashtags to categorise and discover food content.

Using some of the most popular food hashtags on TikTok effectively involves striking a balance.

Don’t use too many hashtags, as they may come across as spammy, but ensure you use enough relevant ones to increase your food content’s discoverability and engagement.

Also, stay up-to-date with trending food-related hashtags to leverage the popular food right now and increase the chances of your food content reaching a wider audience and potentially for your food videos to go viral

eDigital can help you conceptualise, plan, develop, run and optimise successful food marketing campaigns that generate leads and sales for your food brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The top 10 food hashtags on TikTok or the top 25 food hashtags on TikTok

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THE TOP 20 MOST POPULAR FOOD HASHTAGS ON TIKTOK IN 2024

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