Who are the most popular 20 British people on Instagram UK 2024? Find out the top 20 list of the most-followed Brits on Instagram in 2024.

Written by Mau, a Senior Instagram marketing specialist at eDigital.


Many popular British people, creators, influencers, celebrities and artists entered this year’s “The top 20 most-followed Instagram celebrities in the United Kingdom” ranking list.

Yet few sit high above the frou-frou and have become a key conduit of Influencer marketing dollars in the UK and overseas.

These top 10 popular UK-based stars on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio and Justin Bieber with hundreds of millions of Instagram followers.

Even some of the world’s top computer-generated influencers may have more followers than some of these British Instagram celebrities in the United Kingdom.

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20. Liam Payne

Liam Payne is one of the most popular British on Instagram with 26+ million followers. 

Liam James Payne is an English singer and songwriter.

He rose to fame as a member of the boy band One Direction.

Payne made his debut as a singer in 2008 when he auditioned for the British television series The X Factor.

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19. Henry Cavill

Henry Cavill is one of the most-followed British on Instagram with 27+ million followers. 

Henry William Dalgliesh Cavill is a British actor. He is known for his portrayal of Charles Brandon in Showtime’s The Tudors, DC Comics character Superman in the DC Extended Universe, Geralt of Rivia in the Netflix fantasy series The Witcher, as well as Sherlock Holmes in the Netflix film Enola Holmes.

Henry Cavill superman supercat funny meme

Henry Cavill Superman – Supercat funny meme

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Henry Cavill was criticised for comments about the #MeToo movement and rape in an interview in 2018. Cavill was speaking to GQ Australia when the interviewer asked how #MeToo had affected him.

“Stuff has to change, absolutely,” Cavill said, before adding: “There’s something wonderful about a man chasing a woman … I think a woman should be wooed and chased, but maybe I’m old-fashioned for thinking that.”

“It’s very difficult to do that if there are certain rules in place. Because then it’s like: ‘Well, I don’t want to go up and talk to her, because I’m going to be called a rapist or something.’”

“Now? Now you really can’t pursue someone further than, ‘No’. It’s like, ‘OK, cool’. But then there’s the, ‘Oh why’d you give up?’ And it’s like, ‘Well because I didn’t want to go to jail?’”

Social media users have been quick to punish Cavill for his views. One Twitter user asked: “When did the notion that being chased is a pleasant feeling become so universally accepted?”

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18. Emilia Clarke

Emilia Clarke is one of the most popular British on Instagram with 28+ million followers. 

Emilia Clarke is a British actress.

Emilia is best known for her portrayal of Daenerys Targaryen in the HBO fantasy series Game of Thrones, for which she received nominations for four Primetime Emmy Awards.

Clarke studied at Drama Centre London, appearing in several stage productions.

17. Lily Collins

Lily Collins is one of the most-followed British on Instagram with 28+ million followers. 

Lily Collins is a British-American actress

Lily was born in Guildford and raised in Los Angeles.

Collins began performing on screen at the age of two in the BBC sitcom Growing Pains.

Lily Collins popular British woman Instagram actress Emily in Paris funny cat meme – photo: Instagram post

A quick question: Is your Instagram marketing bringing sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
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If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing. 

16. Niall Horan

Niall Horan is one of the most popular British on Instagram with 32+ million followers. 

Niall Horan is an Irish singer and songwriter. He was part of the English-Irish boy band One Direction, formed on the British TV singing competition The X Factor.

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15. Victoria Beckham

Victoria Beckham is one of the most-followed British on Instagram with 33+ million followers. 

Victoria Beckham is an English fashion designer, model, singer and television personality.

Victoria rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice.

Victoria Beckham Hermès Birkin bag pink meme barbie

Victoria Beckham Hermès Birkin bag pink meme barbie

Victoria Beckham is the current partner of David Beckham one of the top 25 most-followed sports athletes on Instagram

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14. Lewis Hamilton

Lewis Hamilton is one of the most popular British on Instagram with 36+ million followers. 

Lewis Hamilton activism racism puma shoes ineos long sleeve shirt car racing F1 formula one arrest the cops who kill Breonna Taylor

Lewis Hamilton activism racism Puma shoes ineos long sleeve shirt car racing Formula One (F1) arrest the cops who kill Breonna Taylor

Lewis Carl Davidson Hamilton is a British racing driver. He currently competes in Formula One (F1) for Mercedes, having previously driven for McLaren from 2007 to 2012.

Hamilton is a public advocate against racism and also he is an activist on issues related to environment conservation and human rights. (Related: top sustainable hashtags on TikTok – top 10 protest art)

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13. Jason Statham

Jason Statham is one of the most-followed British on Instagram with 41+ million followers. 

Jason Statham is an English actor. Typecast as an antihero, he is known for action-thriller films and portraying tough, irredeemable, and machiavellian characters. Statham began practising Chinese martial arts, kickboxing, and karate recreationally in his youth while working at local market stalls.

Statham has been in a relationship with model Rosie Huntington-Whiteley. Jason Statham apologised after being accused of making homophobic comments on the set of his 2015 film Wild Card.

Jason Statham Dwayne Johnson The Rock Fast AND Furious Hobbs and Shaw Guangzhou China

Left: Jason Statham – Right: Dwayne Johnson The Rock – Fast and Furious: Hobbs and Shaw – Guangzhou China. Photo: Instagram post

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Throughout the 2000s, Statham became a star of action movies (aka B-films), most significantly Crank, Crank 2: High Voltage and also War, opposite Jet Li, The Bank Job and Death Race, among others. In the 2010s, his reputation for cheeky and tough leading performances led to his casting as Lee Christmas in The Expendables and its sequels, the comedy Spy and as reformed villain Deckard Shaw in Fast & Furious 6, Fast & Furious 7/8 and Fast & Furious: Hobbs & Shaw. Apart from these popular movies and blockbusters, Jason continued headlining B-films such as Homefront.

12. Cara Delevingne

Cara Delevingne is one of the most popular British on Instagram with 41+ million followers. 

Cara Jocelyn Delevingne is an English model, actress, and singer. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014.

Cara Delevingne short hair

Cara Delevingne short hair

Learn how to brief an influencer today!

11. Ed Sheeran 

Ed Sheeran is one of the most-followed British on Instagram with 47+ million followers.  (@teddysphotos)

Edward Christopher Sheeran (@teddysphotos) is an English singer and songwriter. Born in Halifax, West Yorkshire, he was brought up in Framlingham. His song Bad Habits was a massive hit in 2021. The British pop star’s “Shape of You” song became the first song to reach three billion streams on Spotify in December 2021.

Ed Sheeran bad habits song

Ed Sheeran’s “Bad Habits” song.

The most popular people on Instagram UK influence thousands of consumers and their choices. No doubt, these top Instagram stars based in the UK have the power to help marketers achieve the social media marketing goals set on a professional social media strategy document.


While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, and augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move”

Natasha Gillezeau wrote on AFR

Marketers – who decide on Instagram influencer marketing budgets – as part of a social media strategy – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

Start your influencer outreach program with this exclusive list: The top 200 British people & Brits influencers on Instagram – ranking list.


Some of the most popular British influencers on Instagram hold great importance for marketing and product endorsement opportunities. Marketers who manage to collaborate strategically with British influencers on Instagram can leverage their reach, credibility, and creativity to effectively connect with their target audience and drive business results from their Instagram efforts. 

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next: The top 10 most-followed British on Instagram or the top 25 most-followed British on Instagram

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