Find the world’s top 10 YouTube channels, influencers and creators in 2024 ranking list. The biggest YouTube celebrities, creators and accounts worldwide

Written by Mau, a Senior YouTube marketing specialist at eDigital.


Below are the world’s top YouTube influencers who have become increasingly significant in today’s YouTube marketing landscape. Their reach, authenticity, expertise, content creation skills, and ability to connect with their audience make them powerful influencers who can impact consumer behaviour and shape YouTube’s culture and trends.


10. WWE

98+ million people on YouTube follow the WWE channel.

wwe logo png

wwe logo png

The WWE (World Wrestling Entertainment) channel on YouTube is the most popular YouTube wrestling channel in the world. WWE offers original shows and exclusives! Millions of people can watch videos from all of their favourite WWE Superstars, backstage fallout from live shows including Raw, SmackDown, NXT and original shows such as Top 10, List This, WWE’s The Bump and more.

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9. Zee Music Co

103+ million people on YouTube follow the Zee Music Co channel.

ZeeMusic Co logo png

ZeeMusic Co logo png

Zee Music Company is an Indian music company, a subsidiary of Zee Entertainment Enterprises Ltd. The company and its YouTube channel have captured a major chunk of market share in Bollywood music in a short span of time. Zee Music Co is one the biggest producers and the world’s number 1 aggregators of Hindi film content in the world, with an extensive library housing over 200k+ hours of television content along with a strong presence in over 171 countries and a total viewership of 1+ billion people around the globe. Zee Music Co’s library has rights to more than 3,818 movie titles from premiere studios featuring iconic film stars.

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8. Vlad and Niki

107+ million people on YouTube follow the Vlad and Niki channel.

Vlad & Niki channel on YouTube is one of the most popular kids’ channels on YouTube starring the creative personalities, jokes and tricks of brothers Vlad and Niki, who offer fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” channel on YouTube has attracted millions of subscribers worldwide. Each episode is produced with a creative mix of live-action, animation and music to create comedic videos for the preschoolers. Vlad & Niki is the property of Content Media Group FZC, LLC, headed by co-founders Sergey and Victoria Vashketov, the parents of Vlad and Niki.

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7. Like Nastya

111+ million people on YouTube follow the Like Nastya channel

Like Nastya is one of the most-subscribed channels on YouTube in the world.

The main character Nastya and her parents play, learn, sing, explore and share their life experiences. Kids who watch Nastya’s videos can learn about songs, numbers, nature, colours, shapes, animals and the importance of eating healthy food, washing hands, being a good friend and much more.

In August 2023, YouTube sensation Like Nastya landed her first movie role in a film adaptation of the TV series Weird Waters.

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6. PewDiePie

111+ million people on YouTube follow the PewDiePie channel

PewDiePie popular Youtuber influencer gaming

PewDiePie popular Youtuber influencer gaming

Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his “Let’s Play” videos and comedy videos and shows. PewDiePie’s popularity on YouTube and extensive media coverage have made him one of the most popular YouTubers in the world.

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5. Kids Diana Show

118+ million people on YouTube follow the Kids Diana Show channel

“Kids Diana Show” is one of the most popular kids’ YouTube channels starring Diana and Roma as they constantly engage in fun and crazy adventures. Since launching on YouTube in 2015, the Kids Diana Show channel has attracted millions of worldwide subscribers and views on 20 channels and translated into 20 languages. Each episode is created with a creative mix of live performances, animation and music to create comedy videos for preschoolers.

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4. SET India

167+ million people on YouTube follow the SET India channel

SET India logo png Sony Entertainment Television

SET India logo png Sony Entertainment Television

Sony Entertainment Television is a Hindi General Entertainment Channel that provides family entertainment for millions in India. SET India offers mainly thrillers, dramas, events, comedies, game shows and dance shows.

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3. CoComelon – Nursery Rhymes

170+ million people on YouTube follow the CoComelon channel

CoComelon logo png

CoComelon logo png

CoComelon‘s primary goal is to engage families with fun and educational preschool content. Cocomelon offers beautiful 3D animation and toe-tapping songs for young children. Kids can learn letters, numbers, animal sounds, colours, and social life lessons. Parents use CoComelon’s channel as a tool to teach and play with their children as they watch together.

CandleMedia owns CoCoMelon and other popular kids’ channels on YouTube such as Blippi and Moonbug.

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2. MrBeast

225+ million people on YouTube follow the MrBeast channel. 

A fast-growing channel

Mrbeast Youtube Squid Game real life video

MrBeast – Squid Game in real life is his most popular video on Youtube – 296+ million views

Jimmy Donaldson better known as MrBeast, is an American YouTuber. MrBeast has been credited with pioneering a genre of YouTube videos that centres on expensive stunts.

MrBeast began posting videos to YouTube in early 2012 at the age of 13, under the handle “MrBeast6000”; his early content ranged from Let’s Plays to “videos estimating the wealth of other YouTubers. He went viral in 2017 after his “counting to 100,000” video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views. Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges. 

Jimmy also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts and @beastphilanthrophy, a philanthropy channel run by Chief Creative Officer: Dan Mace, a popular filmmaker who has worked for vlogging icon Casey Neistat.

Donaldson is likely the world’s highest-paid creator on YouTube.

If all those above ventures are not enough, Donaldson is also the founder of MrBeast Burger, Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup.

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MrBeast has been hired for marketing campaigns of some major brands including Microsoft, Electronic Arts, Stumble Guys (a mobile game), Moose Toys and Shopify

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1. T-Series

257+ million people on YouTube follow the T-series channel

T-Series is the world’s most-followed Youtube channel with 253+ million subscribers

Super Cassettes Industries Private Limited, doing business as T-Series is one of India’s most popular Indi-pop music labels and Bollywood music soundtrack studios offering all sorts of Indian music in the last three decades.

T-Series world's most popular Youtube channel

T-Series world’s most popular YouTube channel – Vaste Song is the most viewed video on T-Series channel on Youtube

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Indian record label T-Series has accumulated a devoted viewership of both Indian and international fans with its big-budget trailers and audio tracks, multiple daily posts, and a cast of South Asian celebrities.


Marketers looking for some of the most popular YouTube influencers, celebrities and creators in the world; know they will have to pay a premium price for their brands to be endorsed by these top YouTube stars.

You can also use some other influencers who may offer better engagement rates at a fraction of the cost of these mega YouTube influencers.

eDigital can help you conceptualise, plan, develop, run and optimise successful YouTube marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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