Find the world’s top 10 most popular people on X in 2024. The top 10 most-followed people on X in 2024. Top 10 accounts on X in 2024. Famous celebrities, leaders, influencers, creators and stars on X in 2024. 

Written by Mau, a Senior X Marketing Specialist at eDigital.


Find below the world’s most popular X accounts in 2024.

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10. Lady Gaga

Lady Gaga is one of the most popular people on X with 83+ million followers.

Lady Gaga Twitter profile cover image

Lady Gaga X profile cover image

Stefani Joanne Angelina Germanotta (Lady Gaga) is a female American singer, songwriter, actress and X influencer. 

Lady Gaga has learnt how to sell music online and users X for sharing upcoming live music concerts and collaborations with other artists.

Lady Gaga has used X to speak out about mental health, harassment & assault, and about the LGBTQ+ community.

Gaga has also used X to raise funds and awareness for various charities and organisations, such as the Born This Way Foundation, which she founded to support the mental and emotional well-being of young people.

Additionally, Lady Gaga has used X to support political candidates and causes, including the 2020 U.S. Presidential election and the Black Lives Matter movement.

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9. realDonaldTrump

Donald Trump is one of the most-followed people on X with 87+ million followers.

His X account was banned in Jan 2021 and restored in Jan 2023.

Donald Trump Twitter profile cover image

Donald Trump’s X profile cover image

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Donald Trump is a businessman, property mogul and former president of the U.S.A.

Donald Trump was a prolific user of X during his time in office.

Trump has been using X for various purposes, including communicating with his supporters, making policy announcements, attacking his opponents and critics and promoting his political agenda.

Trump’s tweets often generated controversy and were widely covered by the media. He frequently used X to criticise the media, political opponents, and other public figures.

Mr Trump also used X to announce policy decisions, such as the announcement of a travel ban on individuals from certain countries and the decision to withdraw from the Paris climate agreement, highly criticised by environmental groups.

In addition to his political activities, Trump used X to promote his businesses, including his hotels and golf courses.

Trump also used his X account to communicate directly with his supporters, often retweeting messages of support and responding to individual tweets.

Overall, Trump uses X as a powerful tool to communicate his message and shape public opinion.

Trump’s posts on X often generate headlines and fueled public debate, both in the United States and around the world.

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8. Taylor Swift

Taylor Swift  is one of the most popular people on X with 95+ million followers.

Taylor Swift Twitter profile cover image

Taylor Swift’s X profile cover image

Taylor Swift is an American singer-songwriter who uses X to promote her music online and shares personal stories, upcoming albums, and concert tours.

Swift often uses X to interact with her fans, responding to their tweets and sharing their artwork and fan-made content.

Taylor Swift also uses X to share her personal life, political views and support social causes.

She has used her platform to raise awareness about issues such as LGBTQ+ rights, sustainability, climate change and voter registration. Related: The best sustainability hashtags for TikTok

Additionally, Taylor Swift has used X to support charitable organisations, such as the Red Cross, and to promote her charitable efforts, including donations to music education programs and disaster relief organisations.

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7. Narendra Modi

Narendra Modi is one of the most-followed people on X with 97+ million followers.

Narendra Modi Twitter profile cover image

Narendra Modi’s X profile cover image

Narendra Modi is the current President of India.

Narendra Modi uses X to communicate with Indian citizens, promote his policies and initiatives and share his thoughts and views on a range of issues affecting Indians. 

Narendra Modi is one of the world’s most-followed politicians on X. 

Modi uses X to share updates about the Indian government’s policies and initiatives, such as the Swachh Bharat (Clean India) campaign and the Digital India program.

Narendra Modi also uses X to share environmental protection issues and his opinion on social justice and economic development. Some of his tweets include stories about his travels and meetings with other foreign presidents and leaders, as well as his interactions with Indian celebrities and sports figures.

Overall, Modi has leveraged X to build a strong and engaged following and to shape public opinion in India and around the world.

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6. Katy Perry

Katy Perry is one of the most popular people on X with 106+ million followers.

Katy Perry Twitter profile cover image

Katy Perry’s X profile cover image

Katy Perry is an American singer and songwriter who uses X for various purposes, including promoting her music online, engaging with her fans, sharing her personal life updates, and raising awareness for social causes.

Perry uses X to share her thoughts, feelings, and experiences with her fans. Katy Perry often tweets about her upcoming concerts, music releases, and collaborations with other artists.

Apart from promoting her music, Katy also uses X to support social causes and raise awareness about important issues. For example, she has used X to advocate for LGBTQ+ rights, encourage people to vote, and support sustainable and environmental initiatives. Related: The best sustainability hashtags for TikTok

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5. Rihanna

Rihanna is one of the most-followed people on X with 107+ million followers.

Robyn Rihanna Fenty is a Barbadian singer, businesswoman and actress. 

X has been one of the ways Rihanna learnt how to sell music online, engaging with her fans and sharing updates about her music, upcoming projects, and collaborations with other artists.

Rihanna has used X to speak out about police brutality, racial injustice, and gender equality.

Rihanna has also used her X account to raise awareness and funds for various charities and organisations, such as the Clara Lionel Foundation, which she founded in honour of her grandparents.

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4. Justin Bieber

Justin Bieber is one of the most-followed people on X with 110+ million followers.

Valentines Day Justin Bieber TikTok

Valentine’s Day Justin Bieber TikTok

Justin Bieber is a Canadian singer, songwriter, and actor.

X has been a fantastic social media channel Justin has learnt  how to sell music online and to offer updates on his personal life.

Some of the things Bieber posts about on X include:

  • Music: Bieber frequently shares updates about his latest songs, music videos and gigs.
  • Personal life: Bieber occasionally shares personal stories, such as photos with his wife (Hailey Bieber) and pets.
  • Inspirational messages: Bieber has been open about his struggles with mental health and addiction, and he often shares messages of hope and encouragement with his followers.
  • Fan interactions: Bieber frequently interacts with his fans on X responding to their messages and retweeting their posts.
  • Charity work: he often uses X to support his social and humanitarian causes.

Bieber’s X account is a mix of personal and professional updates and he offers fans a unique glimpse into his life and musical career.

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3. Cristiano Ronaldo

Cristiano Ronaldo is one of the most popular people on X with 111+ million followers.

Cristiano Ronaldo caricature abs shirt off

Cristiano Ronaldo caricature abs shirt off

Cristiano Ronaldo is a Portuguese football (soccer) player.

His explosive interviews and tantrums keep media companies alive on X.

Born in Madera Island, Portugal, Cristiano Ronaldo is one of the top 25 sports athletes on Instagram

On the 31st December 2022, Cristiano Ronaldo signed a new contract with Al Nassr F.C. a Saudi Arabian football club based in Riyadh, right after a controversial exit (second spell) from Manchester United  and an extraordinary time at Real Madrid and Juventus.

Cristiano Ronaldo knows the power of celebrity branding and has successfully launched different businesses including hotels (Pertana CR7), Health & fitness app (7egent), Gym (CR7 Crunch fitness), eyewear, underwear, shoes (footwear) and fashion. Cristiano has collaborated with and been the model for global marketing campaigns and brands including Nike, Insparya (haircare), Herbalife Nutrition, Dazn (sports app), Clear (haircare), SixPad (fitness gear), Free Fire (Gaming app), LiveScore, Talabat (Food and grocery delivery app) and Samsonite’s brand: American Tourister.

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Cristiano Ronaldo is also known for creating controversy, especially when telling the media he was betrayed by Manchester United or saying he is a better player than Lionel Messi.

CR7 is one of the top 10 most-followed footballers on Instagram and the most popular sports athlete on X

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2. Barack Obama

Barack Obama is one of the most popular people on X with 131+ million followers.

Barack Obama happy mothers day caption viral Twitter post

Barack Obama  – Happy Mother’s Day caption – viral X post

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Barack Hussein Obama II (also known as just Barack Obama) is a politician and lawyer who served as the 44th President of the United States from 2009 to 2017.

Obama was the first African American to be the President of the U.S.A.

Before his presidency, Barack served as a United States Senator from Illinois from 2005 to 2008. During his presidency, he implemented various initiatives, including the Affordable Care Act (also known as Obamacare), the Dodd-Frank Wall Street Reform and Consumer Protection Act, and the American Recovery and Reinvestment Act.

Obama’s account on X is also known for promoting social justice, advancing civil rights, and promoting international diplomacy.

Obama is a graduate of Columbia University and Harvard Law School.

Need X marketing strategy support? We can offer you one of the best digital marketing strategy workshops to improve your X marketing.

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1. Elon Musk

Elon Musk is the most popular people on X with 181+ million followers.

Elon Musk corporate portrait photography ceo

Elon Musk corporate portrait photography CEO

Elon Reeve Musk is an American business magnate, technology entrepreneur, owner of X and CEO of Tesla and SpaceX.

Elon Musk uses his X account to share his thoughts on many topics. Some of the things he talks about on X include:

  • Tesla and SpaceX updates: Musk often uses X to share updates about the latest developments at his companies.
  • Cryptocurrency: Musk has been known for causing cryptocurrency price fluctuations with his tweets.
  • Memes and humour: Musk has a playful side and often shares memes and jokes on X.
  • Science and technology: As a tech entrepreneur, Musk is interested in science and technology and often tweets about advancements in these fields.
  • Politics and social issues: Musk has occasionally used X to comment on political and social issues such as sustainability, climate change and income inequality. Related: The best sustainability hashtags for TikTok
  • Personal musings: Musk has been known to share personal thoughts and experiences on X, such as his love of books and music.

Musk’s tweets can be unpredictable and have been known to cause controversy and market fluctuations, so it’s important to take them not too seriously. 

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The top 10 most popular people on X have the power to boost a brand’s visibility to a targeted audience. They can also offer legitimacy by functioning as social proof.

eDigital can help you conceptualise, plan, develop, run and optimise successful advertising campaigns on X that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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