The top 10 American female sports athletes on Instagram in 2024. The most-followed American women sport celebrities, influencers and stars on Instagram.

By Mau. Senior Instagram Marketing Specialist at eDigital.


Before you start your American female sports influencer outreach program on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram may not be helping you reach your marketing goals

  • Your Instagram content may be reaching only 5% of your followers (If you are lucky!) This is a massive issue affecting thousands of marketers in different industries. 
  • You keep trying hard to build an audience on Instagram that you do not own.
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

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Check below the 2024 ranking list of American female sporting athletes with the most followers on Instagram.

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10. Lindsey Vonn

2.3+ million people on Instagram follow Lindsey Vonn.

Lindsey Vonn is an American former World Cup alpine ski racer on the US Ski Team. She won four World Cup overall championships—third amongst female skiers to Annemarie Moser-Pröll and Mikaela Shiffrin—with four titles. Vonn won the gold medal in downhill at the 2010 Winter Olympics, the first one for an American woman. She also won a record eight World Cup season titles in the downhill discipline (2008–2013, 2015, 2016), five titles in super-G (2009–2012, 2015), and three consecutive titles in the combined (2010–2012). In 2016, she won her 20th World Cup crystal globe title, the overall record for men or women, surpassing Ingemar Stenmark of Sweden, who won 19 globes from 1975 to 1984. She has the third highest super ranking of all skiers, men or women.

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Tip: Elite sporting athletes are just one section of the sporting industry and you could partner with other popular members of the sports industry:

  1. Top sports manager/couches. Their interviews get tons of views, especially on YouTube.
  2. Top sports presenters. These are the faces covering sporting news on TV.
  3. Top sports commentators. A sports commentator (also known as a sports announcer, sportscaster, or play-by-play announcer) gives a real-time commentary of a game or event, usually during a live broadcast. They can also be invited to a sports show to offer commentary after a popular game.
  4. Top sports entertainers. Sports entertainers are content creators who love making funny videos about popular live broadcasted sporting games and/or matches. You can find them on YouTube, TikTok, etc.
  5. Top rules analysts. In the last decade, live sports broadcasters began to increasingly employ rules analysts to explain penalties and controversial calls, and analyse instant replay reviews to predict whether a call/fault will or will not be overturned. These rules analysts are typically former referees.

9. Angel Reese

2.7+ million people on Instagram follow Angel Reese.

Angel Reese is an American college basketball player for the LSU Tigers of the Southeastern Conference (SEC). Nicknamed the “Bayou Barbie“, Reese attended Saint Frances Academy in Baltimore, Maryland, where she was awarded McDonald’s All-American honours in 2020 and was ranked the number two player in her class by ESPN.

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8. Natalya Neidhart

4.9+ million people on Instagram follow Natalya Neidhart (@natbynature)

Natalie Neidhart is a Canadian professional wrestler and columnist.

Natalie is currently signed to WWE, where she performs on the Raw brand under the ring name Natalya.

Natalya is a two-time women’s world champion, having won the Divas Championship and SmackDown Women’s Championship once each. 

Natalya is also a one-time WWE Women’s Tag Team Champion with Tamina Snuka.

Natalya is a third-generation professional wrestler and is also the daughter of Hart Foundation member and Hall of Famer Jim Neidhart.

7. Natalie Eva Marie

6.2+ million people on Instagram follow Natalie Eva Marie

Natalie Eva Marie is an American actress, fashion designer, model, and professional wrestler. Natalie is best known for her tenures in WWE, from 2013–2017 and 2020–2021, where Natalie performed under the ring name Eva Marie.

6. Simone Biles

7.1+ million people on Instagram follow Simone Biles

Simone Arianne Biles Owens is an American artistic gymnast.

The most decorated American gymnast in history, Simone is widely considered one of the greatest gymnasts of all time. Her seven Olympic gymnastics medals are ninth-most of all time and tied with Shannon Miller for the most by a U.S. gymnast.

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5. Brie Garcia

8.5+ million people on Instagram follow Brie Garcia (@brie)

Brianna Monique Danielson known professionally as Brie Garcia, is an American television personality and retired professional wrestler. Brie is best known for her tenure in WWE from 2007 to 2023, in which she performed under the ring name Brie Bella alongside her twin sister, Nikki, as The Bella Twins.

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4. Alex Morgan

10+ million people on Instagram follow Alex Morgan.

Alexandra Morgan Carrasco is an American professional football player who plays as a striker. She is the captain of San Diego Wave FC of the National Women’s Soccer League (NWSL), the highest division of women’s professional soccer in the United States, and the United States women’s national soccer team. She co-captained the United States women’s national soccer team with Carli Lloyd and Megan Rapinoe from 2018 to 2020.

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3. Nikki Garcia

10.6+ million people on Instagram follow Nikki Garcia

Nikki Garcia Stephanie Nicole Chigvintsev

Nikki Garcia Stephanie Nicole Chigvintsev

Stephanie Nicole Chigvintsev known professionally as Nikki Garcia, is an American television personality and retired professional wrestler.

Nikki is best known for her tenure in WWE from 2007 to 2023, in which she performed under the ring name Nikki Bella alongside her twin sister, Brie, as The Bella Twins.

Nikki is currently the host of the game show, Barmageddon.

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2. Serena Williams

17.2+ million people on Instagram follow Serena Williams.

Serena Williams popular American female sports athlete on Instagram tantrum cartoon

Serena Williams popular American female sports athlete on Instagram – tantrum cartoon by Mark Knight. 

Serena Williams is an American former professional tennis player.

Widely regarded as one of the greatest tennis players of all time, Serena was ranked world No. 1 in singles by the Women’s Tennis Association (WTA) for 319 weeks, including a joint-record 186 consecutive weeks, and finished as the year-end No. 1 five times. Serena won 23 Grand Slam women’s singles titles, the most in the Open Era, and the second-most of all time. Serena is the only player to accomplish a career Golden Slam in both singles and doubles.

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1. Ronda Rousey

17.5+ million people on Instagram follow Ronda Rousey.

Ronda Rousey is an American professional wrestler, actress, and former judoka and mixed martial artist. Ronda is known for her time in Ultimate Fighting Championship and WWE. Rousey was the first American woman to win an Olympic medal in judo by winning bronze at the 2008 Summer Olympics.

Ronda Rousey American wrestler

Ronda Rousey American wrestler

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Top marketers working for global sports brands are doing Influencer Marketing outreach with this exclusive The world’s top 200 sports athletes on Instagram list ready on Google Sheets.

Each entry includes:

  • Full name
  • Link to the Instagram account
  • Instagram followers count (as of January)
  • Main sport category
  • Gender (Female, male, lgbtqia+)

Get immediate access to this premium list!

Top professionals working for some of the top global sports brands use this premium list.

A great list for:

  • Global Sports Brand Strategists
  • Global Sports Marketing Directors
  • Sports Account Directors
  • Digital Marketers
  • Influencer Marketing Strategists
  • Social Media Managers for sports brands

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  • Megan Rapinoe 2.1+ million followers.
  • Miesha Tate 2.1m+
  • Aly Raisman 2.1m+
  • Flau’jae Johnson 1.4m+
  • McKayla Maroney 1.4m+
  • Gabby Douglas 1.3m+
  • Mikaela Shiffrin 1.3m+
  • Allyson Felix 1.1m+
  • Sydney Leroux 1.1m+
  • Anastasia Ashley 1m+ 
  • Candace Parker 1m+
  • Chloe Kim 0.9m+
  • Julie Ertz 0.9m+ soccer
  • Kelsey Plum 0.7m+
  • Coco Gauff 0.8m+
  • Kelley O’Hara 0.8m+ soccer
  • A’ja Wilson 0.6m+
  • Rose Lavelle 0.5m+
  • Lolo jones 0.5m+
  • Sloane Stephens 0.5m+
  • Katie Ledecky 0.5m+
  • Elena Delle Donne 0.4m+
  • Kristie Mewis 0.4+ soccer

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American female elite sports influencers, athletes and sports celebrities can create unique content for your brand that increases the following, shares, comments and likes of your content on Instagram. These popular and famous female athletes from the U.S.A. on Instagram can help your brand increase brand credibility and trust: The influencers’ expertise in their sport is one of the main reasons behind their impact on their audience.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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