WHAT IS THE TIKTOK PULSE PROGRAM?

What is the TikTok Pulse Program? Find out all about the new TikTok Pulse Program including requirements, categories, how to join, ads, release date and latest updates.

Brought to you by Mau, a TikTok Marketing Specialist at eDigital.

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WHAT IS THE TIKTOK PULSE PROGRAM?

The good news for TikTok creators: TikTok’s first-ever revenue-share program is finally here: TikTok Pulse!

TikTok video creators are already noticing it. Although TikTok hasn’t made an official announcement since releasing the program in May 2022, eligible TikTok creators have taken to Twitter with screenshots of TikTok Pulse’s big debut.

The bad news for TikTok users: TikTok users will not enjoy those ads popping up when watching their top creators’ video content they follow. TikTok needs to monetise to keep investors happy and all users will pay for it by having to watch ads.

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ABOUT THE TIKTOK PULSE PROGRAM

At first glance, TikTok Pulse has a fair amount in common with YouTube Select:

Both programs bring together an exclusive group of popular video creators whose content is brand-safe.

There are some major differences, though – including revenue share.

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HOW TO JOIN THE TIKTOK PULSE PROGRAM – REQUIREMENTS

  • TikTok Pulse earnings are reserved for video creators of the top 4% “most engaging” videos across 12 brand-safe categories.
  • TikTok video creators must also have at least 100,000 followers, must have posted a minimum of five videos within the last 30 days and must be 18 or older to qualify.

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TIKTOK PULSE CATEGORIES

  • Automotive
  • Beauty
  • Books
  • Cooking
  • Fashion
  • Gaming
  • Personal Care
  • Sports

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TIKTOK PULSE REVENUE SHARE ​

Those selected popular TikTokers will receive 50% of Pulse ad revenue (a 5% higher cut than what creators will receive through the platform’s rival, YouTube Shorts).

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TIKTOK PULSE ADS

TikTok Pulse will involve contextual advertisements, meaning it aims to put sports ads on sports videos, beauty ads on beauty videos, and so on. TikTok Pulse ads will be “placed adjacent” to creator-made videos and will be contextual (i.e. sports ads will be placed on sports videos, beauty ads on beauty videos, and so on).

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Expert tip: TikTok is a “money extraction” machine. When you start on the platform, they will make you build an organic following, then the algorithm will change to make you pay for ads to reach your hard-earned followers. You should build a marketing engine that brings marketing channels and assets you fully own.

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CONCLUSION

If you are a TikTok creator and rely heavily on what money you can make on the platform, surely this is great news for you. If you are a marketer of a popular brand thinking of using TikTok Pulse, it will surely help you reach new audiences at a cost. You should be better off building your marketing assets and channels. I can show you how.

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Need social media training? Contact us

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

ABOUT THE TIKTOK PULSE PROGRAM

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