The current TikTok video caption limit in 2024. How long is the TikTok video description length in 2024? Find out now… The maximum character count for TikTok video descriptions in 2024.

By Mau, a Senior TikTok Marketing Specialist at eDigital.

We have just completed research that uncovers the latest TikTok video caption length limit in 2024.


Before you get too excited about finding the video post character limit for TikTok, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free. Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.

Serious marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.

The actual gains of posting popular TikTok hashtags are minimal if you have not properly crafted a top marketing strategy, delivered optimal customer service or met your marketing objectives.

Two reminders:

  1. You do not own your audience on TikTok. You cannot transfer your hard-earned audience to another platform. Tip: You must build audiences on platforms you own. I will teach you how.
  2. TikTok wants you to pay for ads. Simple. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques. I can show you this too.

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TikTok just changed its video descriptions (and it’s not good news for Google).

TikTok might be one of the world’s most popular short-form video apps, but the platform has decided that shorter video descriptions are not always better.

According to a screenshot posted by Mau, Global Head of TikTok Marketing Strategy at eDigital, TikTok just extended its video description limit from 2,200 characters to a whopping 4,000 characters—and TikTok is actively educating and encouraging creators to take advantage of this new added length on video descriptions:

TheTikTok video caption limit is 4000 characters in 2024

This allows you to express more details about your creations describing what your videos show, allowing you to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers.

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That enhanced searchability could be a bad sign for Google.

Google admitted that social media apps like TikTok, Instagram and Snapchat are sapping traffic from Google Search and Maps.

Now, TikTok seems to have embraced its growing role as Gen Z’s “go-to search engine”.

The platform’s expanded character limit—which allows for longer video descriptions and thus many more SEO terms—comes only weeks after it began testing a “Nearby” feed that displays locally-generated content.

Both features make TikTok more easily searchable (and therefore more competitive with Google Maps and Search). Thanks to detailed video descriptions and location-based content, TikTok users could soon find everything from local food recommendations to nearby tourist attractions without ever leaving TikTok. And, judging from top executives’ recent comments, that’s the last thing Google wants.

current TikTok caption limit 4000 characters

current TikTok caption limit 4000 characters

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The maximum 33 #hashtag number has not changed.

Both creators and companies on TikTok will like the new features and both are looking for new ways to generate extra reach and engagement on their TikTok videos.

This newly expanded character count will offer great opportunities for writers, copywriters, marketers and social media managers to tell more engaging stories.

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  • Your organic posts are reaching an average of 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build audiences on social media platforms you do not own.
  • You cannot transfer your hard-earned followers to your best CRM software.
  • Your customer acquisition costs from social media ads are through the roof.

The solution:

I can offer you the best digital marketing strategy workshop that will help you:

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“The new TikTok video description limit of 2200 characters allows your videos to be found when people are searching for them. Make sure you include related and relevant words in your video descriptions”


✅  Marketers are using > The best social media marketing plan template

A quick question: Is your TikTok marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing TikTok marketing. 

Just in > The top 25 trending TikTok hashtags right now


You and your team should also learn about:

TikTok creators are also reading: The best time to post on TikTok.


eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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