THE NEW OPTIMAL TIKTOK VIDEO AD SIZE SPECS IN 2024

Find below the latest TikTok video ad size specifications in 2024. Upload the most optimal TikTok video ad dimensions to get better results from your TikTok video advertising campaign.

Brought to you by Mau, a Senior TikTok Marketing Specialist at eDigital.

THE NEW OPTIMAL TIKTOK VIDEO AD SPECIFICATIONS IN 2024

In-feed Ad Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: The resolution must be a minimum of 540*960px, 640*640px, or 960*540px.
  • File type: .mp4, .mov, .mpeg, .3gp, or .avi
  • Video duration: Videos can be between 5-60s. We suggest short videos of 9-15s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Resso: Take Over Specs

  • Aspect ratio: 9:16
  • Video resolution: 720*1280
  • File type: .mp4, .mov, .mpeg, .avi
  • Video duration: 30 seconds.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Interstitial Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Normal Interstitial Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Rewarded Video Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Normal Banner Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Small Video Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Icon-only Banner Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Normal Native Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

Normal App Open Ads Specs

  • Aspect ratio: 9:16, 1:1, or 16:9
  • Video resolution: No restrictions. A minimum resolution of 720*1280px, 640*640px, or 1280*720px is suggested.
  • File type: .mp4, .mov, .mpeg, or .avi
  • Video duration: Videos can be between 5-60s.
  • Bitrate: ≥516 kbps
  • File size: within 500MB

TOP CREATIVE TIPS FOR TIKTOK VIDEO ADS 

You know the importance of making Tiktok video ads your target audience will love watching. To help you develop video ad creative that stands out on TikTok, you can take advantage of these 5 creative tips and tricks to drive TikTok video ad performance.

Next > Need Tiktok marketing support or training? Contact us

CONCLUSION

Uploading the most optimal TikTok video ad size is essential for maximising the effectiveness, performance, and impact of your advertising efforts on the platform.

By ensuring that your TikTok video ads are visually appealing, user-friendly, and properly formatted, you can enhance brand perception, drive engagement, and achieve better results from your TikTok ad campaigns.

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE LATEST OFFICIAL TIKTOK VIDEO ADS SPECIFICATIONS IN 2024

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