THE NEW OPTIMAL TIKTOK VIDEO AD SIZE SPECS IN 2021

Find below the latest TikTok video ad size specifications. Upload the most optimal TikTok video ad dimensions to get better results from your TikTok video advertising campaign >>

THE NEW OPTIMAL TIKTOK VIDEO AD SPECIFICATIONS 2021

The most optimal Tiktok video ad specs are:

Tiktok Video Ad Aspect Ratio:
  • Horizontal(16:9)
  • Square(1:1)
  • Vertical(9:16)
Tiktok Video Ad Resolution:
  • Horizontal(1280*720)
  • Square(640*640)
  • Vertical(720*1280)
Tiktok Video Ad Bitrate: ≥ 516kbps
Tiktok Video Ad Duration: 5-60 seconds
Tiktok Video Ad Safe Zone:
  • From left: 44px
  • From right: 140px
  • From top: 130px
  • From bottom: 483-484px
TikTok ads manager video upload screenshot

TikTok ads manager video upload screenshot

You can show your Tiktok’s video ad to specific custom audiences you may have. To be able to create a custom audience on Tiktoks advertising platform, you must be an advertiser, an agency or data provider acting on behalf of an advertiser, or an Ads API partner. Advertisers and those who run ads on their behalf are ultimately responsible for acknowledging their permission to share and use people’s data.

Another option is to show your Tiktok video ads to the right audience is by selecting Tiktok’s audience-specific interest.

Tip: Many new business owners, entrepreneurs and marketers naively think the more noise they publish on TikTok, the more likely potential customers will like their brands and buy. this is a ⛔️  MASSIVE ISSUE ⛔️  many times! Does that sound like you? That’s ok. You can always change the way you see TikTok Marketing by starting a successful Social Media Strategy.

✅  Once you have your Social Media Strategy defined, many things will make more sense and I will assure you will look at Instagram Marketing in a far different new way.

In fact, a well-crafted strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and,
✔︎ You will get greater results as followers and customers will notice.

If you believe you have a creative, passionate and curious mind, I invite you to read my article about How to write a killer Social Media Strategy.

I guarantee you will start doing TikTok Marketing in a far more meaningful and effective way. 😀

TOP CREATIVE TIPS FOR TIKTOK VIDEO ADS 

You know the importance of making Tiktok video ads your target audience will love watching. To help you develop video ad creative that stands out on TikTok, you can take advantage of these 5 creative tips and tricks to drive TikTok video ad performance.

THE LATEST OFFICIAL TIKTOK VIDEO ADS SPECIFICATIONS

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This article was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Award-winning professional, Mau is a certified Facebook, SEO, Google Ads Consultant & industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

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