THE NEW OPTIMAL TIKTOK VIDEO AD SIZE SPECS IN 2020

Find below the new and most optimal TikTok Video Ad size specs in 2020.



 

THE NEW OPTIMAL TIKTOK VIDEO AD SPECIFICATIONS 2020

The most optimal Tiktok video ad specs are:

Tiktok Video Ad Aspect Ratio:
  • Horizontal(16:9)
  • Square(1:1)
  • Vertical(9:16)
Tiktok Video Ad Resolution:
  • Horizontal(1280*720)
  • Square(640*640)
  • Vertical(720*1280)
Tiktok Video Ad Bitrate: ≥ 516kbps
Tiktok Video Ad Duration: 5-60 seconds
Tiktok Video Ad Safe Zone:
  • From left: 44px
  • From right: 140px
  • From top: 130px
  • From bottom: 483-484px
TikTok ads manager video upload screenshot

TikTok ads manager video upload screenshot

You can show your Tiktok’s video ad to specific custom audiences you may have. To be able to create a custom audience on Tiktoks advertising platform, you must be an advertiser, an agency or data provider acting on behalf of an advertiser, or an Ads API partner. Advertisers and those who run ads on their behalf are ultimately responsible for acknowledging their permission to share and use people’s data.

Another option is to show your Tiktok video ads to the right audience is by selecting Tiktok’s audience-specific interest.

Tip: Many new business owners, entrepreneurs and marketers naively think the more noise they publish on TikTok, the more likely potential customers will like their brands and buy. this is a ⛔️  MASSIVE ISSUE ⛔️  many times! Does that sound like you? That’s ok. You can always change the way you see TikTok Marketing by starting a successful Social Media Strategy.

✅  Once you have your Social Media Strategy defined, many things will make more sense and I will assure you will look at Instagram Marketing in a far different new way.

In fact, a well-crafted strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and,
✔︎ You will get greater results as followers and customers will notice.

If you believe you have a creative, passionate and curious mind, I invite you to read my article about How to write a killer Social Media Strategy.

I guarantee you will start doing TikTok Marketing in a far more meaningful and effective way. 😀



OFFICIAL TIKTOK VIDEO ADS SPECIFICATIONS

MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

eDigital – Australia’s “Digital Marketing” Destination

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