Find below the best 7 online survey tools & software in 2024 for business. Compare top survey software & tools for research or data collection list.

Brought to you by Mau, a Senior Survey Specialist at eDigital.


Thousands of marketers in some of the top fastest-growing industries are looking for the best online survey software and tools.

Some of our best Instagram virtual assistants have discovered some of the best online survey software & tools for you.

Using an effective survey software or tool will help you run different types of surveys:

  • Customer service surveys to get feedback from customers.
  • Marketing surveys help marketers know how people are becoming aware of their brands, how they are using their products or how sensitive they are to price changes. All these help them reach specific marketing objectives.
  • Website or App usage surveys. Trying to find what’s keeping people on your website or app. You might find a significant correlation between recurring readership and subscription: readers who have visited the site at least 10 times per month are 25 times more likely to subscribe to a newsletter than someone who doesn’t. This means it has become extremely important to engage your readers with interactive surveys that keep them on-site and engaged.

Running a successful survey s is a great way to increase brand preference and trust which ultimately will boost your business leads, sales, profits and brand equity.

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QuestionPro is a free online survey creator. You can create beautiful and engaging surveys for your research. QuestionPro free survey creator is easy to use and free for life with unlimited responses. Key features:

  • 350+ survey templates.
  • Choose simple or advanced questions. Choose from 40+ survey question types ranging from net promoter score questions for efficient customer satisfaction surveys to advanced multiple-choice and logic-based research questions.
  • Custom survey themes. Choose from a variety of professionally designed survey themes and add your very own custom themes using a colour picker or a hex code.
  • Mobile friendly. Start collecting survey feedback by easily sending out engaging, mobile-friendly surveys via emails, text messages, website embeds or simply sharing it on social media.
  • Real-time reports. The real-time reports dashboard enables you to view survey results and export data.

Most view today > How to persuade customers to complete a survey


Jotform offers a free online survey maker. You can get the answers you need with Jotform. Whether you’re conducting research or gathering feedback, you can create engaging online surveys with Jotform free drag-and-drop survey maker. Just add your questions, set up conditional logic and share your custom survey online to start collecting responses instantly.

⚡️ Trending > How to encourage people to fill out a survey


Alchemer (former SurveyGizmo) is a survey tool used by small teams and large companies.

A quick question for you: Is your marketing generating sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
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If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never go back to the same old way you were doing marketing.


Collect feedback with Qualtrics free survey maker. Create, distribute and analyse surveys with our free online tool in minutes. Choose from 50+ online survey templates or start from scratch. Key features:

  • Up to 500 responses
  • 8 question types
  • Online reporting
  • Summary reports and filtering

Clients include Volkswagen, Chobani, UnderArmour, NSW Government, TAFE Qld (Student satisfaction surveys), Clarins, Intuit, Asia Miles, Qld Government, Australian Red Cross, Adelaide Festival, City of Adelaide, Vietnamese Airlines,, BMW, Yamaha, Microsoft, JetBlue.


Related: How to encourage survey participation.

More than a survey tool, it is a quiz tool. Interact helps you build a database of potential customers fast by creating and publishing interesting quizzes your potential customers would love to respond to and see its results. Interact can be integrated with most email marketing platforms such as MailChimp and others via Zapier. They know how important visuals are for quizzes, so they also offer Unsplash and Giphy integrations so you can easily add great visuals (photos, images, gifs) to your surveys in no time.

You are a marketer or business owner interested in encouraging your customers to fill out a survey to get insights and need a platform or tool to achieve this. Below are our preferred Survey tools you want to check out. (Read also: How to increase survey response rates)

Trending today > Why I prefer running some of the best online quizzes instead of surveys.


Conduct research, boost your brand or just get to know an audience. Typeform online survey creator is free and fully customisable.

Popular read > How to get people to complete your survey


SurveyMonkey is a free and popular survey tool. Survey Monkey also offers a paid version with greater functionality. Use SurveyMonkey to run online surveys and capture clients’ feedback.

Are you lacking time to run your next online survey? eDigital can set up, run, manage and optimise your survey! Contact us today 🙂

Marketers are reading > How to get customers to complete a survey


Online surveys allow marketers to gather valuable insights about their prospective and current customers.

By understanding customers’ demographics, preferences, behaviours, and pain points, marketers can tailor their marketing strategies to better engage with their most valuable customer segments. 

Some of the best online survey tools can provide a direct line of communication with your audience, enabling audience research, product development, segmentation, content creation, and customer feedback.

By leveraging survey data, you can make informed decisions that drive successful marketing strategies and campaigns.

eDigital can help you conceptualise, plan, develop, run and optimise successful surveys that generate leads and sales for your brand.

Our digital marketing services include:

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