CREATING CONNECTION: WHAT CONSUMERS WANT FROM BRANDS IN A DIVIDED SOCIETY – SPROUTSOCIAL SURVEY REPORT

Find out below Creating Connection: What consumers want from brands in a divided society. Published by SproutSocial.

CREATING CONNECTION: WHAT CONSUMERS WANT FROM BRANDS IN A DIVIDED SOCIETY – SPROUTSOCIAL SURVEY REPORT

Many consumers think social media has the power to heal society fractures. An overwhelming majority of consumers (91%) believe social can connect people, and they want brands to use their influence to bridge the growing divide.

what consumers want from brands – sproutsocial chart

SproutSocial surveyed 1,013 consumers to understand their desire for greater connection – with the brands they love and with each other – and how brands today benefit when they facilitate connection on social media.

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CREATING CONNECTION: WHAT CONSUMERS WANT FROM BRANDS IN A DIVIDED SOCIETY – SPROUTSOCIAL SURVEY REPORT

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