THE STATE OF SOCIAL MARKETING 2017 – SIMPLY MEASURED REPORT PDF

THE STATE OF SOCIAL MARKETING 2017 – SIMPLY MEASURED REPORT PDF

The State of Social Marketing 2017 Simply Measured report is based on answers from  2,738 social media marketing professionals from 111 countries.




This report shares insight and understanding of a dynamic industry where new networks emerge, old networks evolve, and user bases continue to rise at rapid rates. The report also exposes the contradictions at play in today’s social marketing landscape.
This year we compare the results of brands and agencies to gain perspective on the unique experiences of these two sectors. 64.8% of our respondents were brands and 35.2% of our respondents identified themselves as agencies.

KEY REPORT FINDINGS

  • Agencies are pushing for results from social more than brands.
  • Social ad spending is increasing.
  • Almost half of respondents reported analytics software as their most-needed resource: But less than a quarter claim they have the budget necessary for analytics software.
  • More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach: But over 76% of brands say they have no dedicated budget for influencer marketing
  • Social is definitively a marketing function, and ROI is definitively marketers #1 challenge.
  • Most popular social media marketing metric is Engagement.
most popular social media marketing metrics 2017

most popular social media marketing metrics 2017 – Simply Measured

  • Most useful social media marketing paid ads are sponsored posts by influencers.
most useful social media marketing paid ad types 2017

most useful social media marketing paid ad types 2017 – Simply Measured

  • Facebook continue to be the most popular social media marketing channels for marketers paid advertising budget.
social platforms marketers are spending the most dollars paid ads 2017

social platforms marketers are spending the most dollars paid ads 2017 – Simply Measured

  • Reach and Expertise are the most popular factors when choosing an ideal influencer
top factors most popular when choosing ideal influencer for marketing campaigns 2017

top factors most popular when choosing ideal influencer for marketing campaigns 2017

  • Extend client Reach and Promote products are Most popular top activities Agencies use Influencers for

    most popular top activities agencies use influencers for 2017

    most popular top activities agencies use influencers for 2017

  • Extend our reach and Share content are most popular top activities Brands use influencers for 2017
most popular top activities brands use influencers for 2017

most popular top activities brands use influencers for 2017

REPORT AUTHORS

  • Lucy Hitz – Head of Marketing Communications – Simply Measured
  • Bryan Blackburn – Content Marketing Manager – Simply Measured

ABOUT SIMPLY MEASURED

Simply Measured is a leading social analytics provider offering the industry’s only full-funnel social analytics platform. Simply Measured helps marketers measure everything from conversations to conversions, so you can prove social’s impact and improve performance across marketing.

REPORT CONTENT

State of Social Media Organization 7
Social Media’s Potential Impact 11
The Challenges Social Marketers Face in 2017 14
Conversations About Social ROI 16
The State of Industry Practices 17
Areas of Focus in 2017 17
Marketers Struggle to Fund Social Analytics Software 19
Paid Social 21
The Rise of Influencer Marketing 25
The State of Social Networks 31
Active Users Across the Globe 31
Social Is Ever-Evolving 33

State of Facebook 34
Facebook’s Audience 34
Facebook Network Updates 35
Facebook Timeline 36

State of Twitter 37
Twitter’s Audience 37
Twitter Network Updates 38
Twitter Timeline 39

State of Instagram 40
Instagram’s Audience 40
Instagram Network Updates 41
Instagram Timeline 42

State of YouTube 43
YouTube’s Audience 43
YouTube Network Updates 44
YouTube Timeline 45

State of Snapchat 46
Snapchat’s Audience 46
Snapchat Network Updates 47
Snapchat Timeline 48

State of LinkedIn 49
LinkedIn’s Audience 49
LinkedIn Network Updates 50
LinkedIn Timeline 51

State of Pinterest 52
Pinterest’s Audience 52
Pinterest Network Updates 53
Pinterest Timeline 54

State of Tumblr 55
Tumblr’s Audience 55
Tumblr Network Updates 56
Tumblr Timeline

buyer process journey social media marketing strategy objective graph funnel

buyer process journey social media marketing strategy objective graph funnel



THE STATE OF SOCIAL MARKETING 2017 – SIMPLY MEASURED REPORT PDF

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By |July 28th, 2017|Social Media Strategy|