Find below the latest and most complete Snapchat Advertising targeting options list for 2024. Print this premium list that includes the official 500+ predefined Snapchat targeting options as they appear on the Snapchat advertising dropdown menu.

Hand-pick the best Snapchat targeting groups with your team before launching your next Snapchat ad campaign.


Did you know there are over 500 predefined Snapchat advertising targeting options?

The Snapchat app is used by more than 6 million Australian users and has more of the 13-to-24-year-old demographic than either Facebook or Instagram.

Snapchat is perfect for marketers or business owners targeting mobile youth audiences: Gen Z and the youngest Millennials.

When creating your Snapchat Advertising campaigns, you’ll have the option to choose Snapchat predefined audiences to help you reach specific Snapchatters.

Snapchat Predefined audiences have been built and packaged using Snapchat and third-party data, allowing you to reach people based on their online and real-world interests and behaviours. You can select several different segments within the Viewers, Visitors, Shoppers, and Snap Lifestyle Categories.

Note: Targeting by Zip Code (postcode), Viewer, Visitor, and Shopper Audiences are only supported for U.S.A. advertisers at the moment.

snapchat advertising targeting audiences predefined list screenshot

Snapchat advertising targeting audiences predefined list screenshot

Before launching your Snapchat advertising campaign, it is a great idea to have all the Snapchat predefined audiences list printed so you can discuss and collaborate with your team and define the best Snapchat audiences mix selection for your next advertising campaign.


Below is a screenshot of the initial part of page 1. The full complete list for Snapchat Predefined Advertising Audiences List includes more than 600 rows and can be print-friendly on 14 pages.

snapchat full complete advertising targeting options print

snapchat full complete advertising targeting options print


Save time & get your Snapchat Predefined Advertising Audience Options List (Google Sheets version – print friendly)


✔︎ The most up-to-date list of all 1000+ Snapchat advertising targeting options, including:

  • 85 Australian metro regions are listed as per the official Snapchat Ad tool.
  • All the 46 countries listed you can advertise to.
  • All the 18 languages names listed you can choose from.
  • All the 17 DLX advance demographics you can target.
  • All the 89 predefined lifestyle targeting options.
  • All the 134 “Shoppers” options (useful only for USA advertisers)
  • All the 69 “Viewers” options (useful only for USA advertisers)
  • All the 161 “Visitors” options (useful only for USA advertisers)
  • All the 337 “Device Makes”  you can target.

✔︎ All options are listed in the same order as in the Snapchat Ad Platform

✔︎ Google Sheet print-friendly version

✔︎ Ready to be edited as you wish and ready to be used for real-time collaboration with teams and clients.

✔︎ 34 Printed friendly pages.

✔︎ A thumbs up from us! Your purchase goes into our editorial budget to keep creating useful content.


+ ✅  Facebook ad targeting options – list


  • Complete payment. It’s fast, secure and easy!
  • Once you complete payment, Paypal will present you with a text link that reads: “return to merchant”. Please click on it so you get redirected to our “thank you” page where you will find the link to this premium list.
  • You can always contact us if you have any questions or issues.

⭐️⭐️⭐️⭐️⭐️ A must-have list

We printed this list and discussed all the targeting options with our team. This premium list makes it easier to select the best targeting options for our Snapchat advertising campaigns.

Tod  C. ?  Verified user


Snapchat audience targeting options are available in the “Audience” section of ad set creation which allows you to refine the group of people Snapchat will show your ads to. You can do this with additional demographic information, interests and behaviours.

These detailed targeting options may be based on:

  • What Snapchat users share
  • Apps they use
  • Ads they click
  • Pages they engage with
  • Activities people engage in on and off Snapchat related to things like their device usage, purchase behaviours or intents and travel preferences
  • Demographics like age, gender and location
  • The mobile device they use and the speed of their network connection


The Snapchat Targeting sections of ad set creation offers 2 general actions:

  • Include people
  • Exclude people

Once you select at least one option for one of these, you will be able to narrow down your Snapchat Advertising Audience.

If you add an option to that field, you’ll be able to narrow it down further.

If you add criteria to the “Include people” or “Exclude people” fields, your audience will include or exclude people who meet at least one of the criterion

Important: When narrowing your audience, be careful to not make it too specific. Doing so can lead to an audience that’s too small to be effective. Keep in mind that within any Snapchat target audience you create, they automatically try to find the people likely to get you the result you told Snapchat to optimize for in ad set creation. Because of this, you don’t have to worry about refining too much.

⭐️⭐️⭐️⭐️⭐️ The list we needed

It was great to finally find a complete list of all targeting options. Now we can easily review them and keep track of the ones generating the highest ROI.

Andrew M. ?  Verified user


custom audiences snapchat match lookalike screenshot

custom audiences Snapchat match lookalike screenshot

The ‘Custom Audiences’ view in Snapchat Ad Manager allows you to reach specific Snapchat users based on customer data you’ve gathered. You can create two types:

  • Snap Audience Match (SAM) Audiences are built directly from your customer lists of emails or device IDs. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights (such as the number of matched Snapchat users), edit and delete audiences, and create lookalikes from your uploaded data. Please go here for more information on how to create a SAM Audience.
  • Lookalike Audiences consist of Snapchatters who are likely to be interested in your business because they’re similar to people who already are. You will only be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With a Lookalike Audience, you’ll be able to choose the audience size and select a country for the lookalike. At this time, these include the US, Canada, the UK, and Australia. Please go here for more information on how to create a Lookalike Audience.

Please Note: When you select a custom audience during the ‘ad set’ portion of creating your campaign, you may notice that the audience meter defaults to less than 1000. This will display, regardless of your custom audiences’ actual size, due to data and privacy reasons. You can always see the size of your custom audience, by going to the ‘Custom Audiences’ view in Ad Manager and selecting the audience you’d like to view.


  • Always use target cost bidding at your desired C0st per Acquisition (CPA) goal.
  • Broad audiences often perform the best
  • Run 3-4 ads per ad set
  • Test up to 5 different Snapchat audiences at a time
  • The Snapchat pixel needs a  minimum of 50 purchases to start optimising for the purchase goal
  • Initially, you will only be able to optimise for “swipe up” bidding, later on (as you get conversions) you will be able to optimise for activities such as “View content”, “Add to cart” and ultimately “Purchases”
  • Get your ad creative to look very native almost as if it is a user story. Do not make it look like an ad.
  • Keep the ad short and sweet: around 6-10 seconds.
  • Always feature “Swipe up” as the CTA on the ad creative.
  • Always have captions on your Snapchat ad
  • Your Snapchat ad should get to the point quickly
  • Test Videos, Stills, Collections and Discover ads.
  • Use native-looking text overlays.
  • Snapchat is great for promoting offers and discounts. As it is a younger demographic, Snapchatters are price-sensitive. Keep that in mind.


Printing the full list of Snapchat’s interest targeting options offers marketers an easier way to cherry-pick the most relevant audiences for their Snapchat ads.

You will be able to deliver more relevant and personalised ads, leading to increased engagement and improved ROAS

eDigital can help you conceptualise, plan, develop, run and optimise successful Snapchat marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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