THE TOP 10 BEST SEO TIPS FOR HTTPS TRANSITION

Find below the best 10 SEO tips for your HTTPS transition – secure SSL certificate.

Brought to you by Mau. a Senior SEO Specialist at eDigital

WHAT IS HTTPS?

HTTPS means that the interactions between a user and your website are encrypted. This means, there is no way someone can intercept a transaction and obtain a user’s password or credit card details, or any other sensitive personal information. That’s what HTTPS really does.

WHY TRANSITION TO HTTPS?

The main key reasons – especially for any website that sells anything online (online retailers, e-commerce, etc) – to transition to HTTPS are:

  • To avoid Google Chrome’s “not secure” on password fields and credit card fields.
  • To keep your conversion rate at an optimal level. if you do not transition, it is likely that your conversion rates will decrease.
  • To keep your SEO traffic volume. If you do not transition, it is likely that Google will progressively give better rankings to HTTPS websites.

THE TOP 10 SEO TIPS WHEN MOVING TO HTTPS

1. Buy an HTTPS certificate

Your hosting company should be able to handle the purchase and installation of the certificate for you.

If not, you can buy your SSL certificate on SSL.com which is one of the cheapest SSL certificates.

Obtain a 2048-bit certificate (the most secure one) and it is important to let them understand what you need that certificate for.

Ensure you communicate to them how many domains you need it for.

If you run both www and non-www, then you will need the certificate for both.

If you happen to have many sub-domains, you may want to investigate which is the correct certificate for you as some certificates are limited.

For most of us, a multiple-domain certificate will be enough.

2. Properly install the new SSL certificate

Some hosting companies just switch HTTPS on with no redirects from HTTP to HTTPS, make sure you have a hosting company that helps you get the re-directs right.

Set up your web server at HTTPS. You need to get your hosting company to do this.

Don’t forget to redirect your www version of the HTTPS site to the root.

3. Make sure all HTTP pages are redirected to their equivalent HTTPS versions.

4. Check your javascript, CSS files and images are at HTTPS.

5. Check final action pages are working ok. 

On many websites, these “thank you” or “confirmation” pages are pages that count conversions. It is important that you check these pages.

6. Check all external page resources reference to HTTPS. 

Ensure anything that is building the page is referencing HTTPS. That includes all external resources such as video embeds, image embeds, share bars and widgets, as they can all have an effect.

7. Check your server files

If you are on an Apache server or Nginx, you have to look at things like your Nginx config files, or your apache.ht access files to ensure there are no HTTP references in those files as well.

8. Set up HTTPS site maps in Google Search Console. 

9.  Crawl your site on Google Search Console. 

Once all your redirections and sitemaps are in place, run a crawling check (The Screaming Frog tool is useful), and do a protocol check to make sure the only HTTP references are ones that are external links and not actually part of your website.

10. Check your SEO traffic and organic search engine ranking positions (SERPs)

Check for any massive changes in traffic volume or ranking positions.

HTTPS BENEFITS FOR SEO

If you have poor content on your website; it’s likely more important to fix that first. All the security in the world won’t help you if you don’t have great, unique content.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

THE BEST SEO TIPS FOR HTTPS TRANSITION

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Mau helps some of Australia’s ASX 200 companies lower customer acquisition costs and dependency on paid media. Mau is one of the most popular marketing consultants offering strategy sessions & workshops. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers

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