THE TOP 10 MOST POPULAR SPOTIFY PODCASTS IN 2024

Find below the top 10 most popular Spotify podcasts in 2024. The top 10 most listened Spotify podcasts of the year – ranking list 2024.

By Mau, a Senior Podcast Marketing Specialist at eDigital.

THE TOP 10 MOST POPULAR SPOTIFY PODCASTS IN 2024

Before you start checking the top 10 most popular Spotify podcasts in 2024let me tell you something you probably have been turning a blind eye to…

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THE TOP 10 MOST POPULAR SPOTIFY PODCASTS IN 2024

Spotify’s list is strong on celebrity chat shows (particularly its own).

You also see on Spotify’s list a bias toward its content.

Four of the top ten shows are Spotify originals. This is slightly less egregious than last year when the streamer’s end-of-year list consisted of only five shows, four of which were Spotify’s.

But even then, that was explained by the fact that because Spotify’s shows were exclusive to the platform, the streams of those podcasts were concentrated in one place.

That changed this year, with Spotify backing away from the exclusivity model and making many of its podcasts wide, including top-ten rankees Anything Goes and Serial Killers.

It is possible that factors like in-platform marketing of those shows and residual listener habits played a role in elevating those shows.

The research was completed by some of our best virtual assistants.

10. TED Talks Daily

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According to a study by Cumulus and Signal Hill, Apple’s podcast listeners’ median age is 37 a bit younger than Apple’s 41 y.o.

9. The Diary Of A CEO with Steven Bartlett

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8. Serial Killers

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7. This Past Weekend w/ Theo Von

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6. Crime Junkie

The Crime Junkie podcast is also one of this year’s top 10 most popular Apple podcasts

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5. On Purpose with Jay Shetty

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4. Anything goes with Emma Chamberlain

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Are you into trends?

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3. Huberman Lab

The Huberman Lab podcast is also one of this year’s top 10 most popular Apple podcasts

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2. Call Her Daddy

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1. The Joe Rogan Experience

Joe Rogan Experience popular Spotify podcast

Joe Rogan Experience popular Spotify podcast

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On Spotify, you see its young audience at play.

Alex Cooper, Emma Chamberlain, and Theo Von all clocked top spots. It’s not where you go to listen to NPR — not only are there no NPR shows in the top 10, but there are only two (short shows Up First and NPR News Now) currently in Spotify’s top 100.

For better or worse, it speaks to Spotify’s new podcast strategy that leans heavily on celebrity chat shows.

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Despite the reach of conservative talk pods like “The Ben Shapiro Show” and “The Dan Bongino Show”, none of them appear on this list (although Cumulus Podcast Network, which distributes both, was in Apple’s top ten free channels). Perhaps, though, that listening is happening on YouTube or on Daily Wire’s app, which is ranked 11th in the news category in the App Store.

CONCLUSION

Digital marketing strategies like Google Ads, SEO, social media marketing, email campaigns, and content promotion help Spotify podcasters reach a wider audience. Well-crafted and well-executed digital marketing is essential for growing a listener base and increasing your Spotify podcast visibility; enabling your Spotify podcast to expand its reach, engage with your audience, build your podcast brand, and ultimately grow their podcast’s audience, monetise it and make it popular. 

Next > The top 10 most popular Apple podcasts – ranking list

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THE TOP 10 MOST POPULAR SPOTIFY PODCASTS IN 2024

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