Find below the top 10 most popular Apple podcasts in 2024. The top 10 most listened Apple podcasts of the year – ranking list 2024.

By Mau, a Senior Podcast Marketing Specialist at eDigital.


Before you start checking the top 10 most popular Apple podcasts in 2024let me tell you something you probably have been turning a blind eye to…

Social media is not helping your business

  • Social media platforms are “money extraction” machines. Their business model is to make money from you.
  • Social media platforms’ algorithms have been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on social media you will never own. 
  • You cannot transfer your hard-earned social media followers to your CRM.
  • Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:


This year’s top 10 Apple podcasts list has a lot of true crime, news and old podcast standbys.

According to a study by Cumulus and Signal Hill, Apple’s podcast listeners’ median age is 41 a bit older than Spotify’s 37 y.o.

The research was completed by some of our best virtual assistants.

10. Stuff You Should Know

You will also enjoy reading > The top 25 trending TikTok hashtags right now

9. Hidden Brain

⭐️ Popular this month > How to write the best social media brief + template

8. Huberman Lab

The Huberman Lab podcast is also one of this year’s top 10 most popular Spotify podcasts

Podcasters are using > The best social media strategy plan template

7. Up First

Trending this week > Why good people do bad things

6. Morbid

⚡️ Breaking news > The new TikTok logo png

5. This American Life

Podcast stalwarts like This American Life and Stuff You Should Know also do well on Apple, likely because the app’s users have been consuming podcasts for a while.

Editor’s pick > The best 20 Marketing Podcasts – ranking list. 

4. SmartLess

Marketers are reading > The top 25 trending TikTok hashtags right now

Are you into trends?

Check out:

3. Dateline NBC

Just in > How to write the best digital marketing plan

2. The Daily

Podcasters are reading > The top 10 social media marketing trends

1. Crime Junkie

Crime Junkie logo png

Crime Junkie logo png

The Crime Junkie podcast is also one of this year’s top 10 most popular Spotify podcasts

True crime is in large part driven by women listeners, which contributes to the high rankings of Crime Junkie, Dateline NBC, and Morbid. 

☠️ TikTokers are reading > The top 25 trending TikTok hashtags right now

There is still no list of the exact ranking of all podcasts across all platforms, but we have found Edison’s quarterly study (which is based on polling, rather than raw download data) to be the most consistent. In its third-quarter report, Edison confirmed that Spotify’s “The Joe Rogan Experience” podcast is number one and, reinforcing Apple’s data, put the “Crime Junkie” podcast at number two.

 The best social media marketing plan template

Despite the reach of conservative talk pods like “The Ben Shapiro Show” and “The Dan Bongino Show”, none of them appear on this list (although Cumulus Podcast Network, which distributes both, was in Apple’s top ten free channels). Perhaps, though, that listening is happening on YouTube or on Daily Wire’s app, which is ranked 11th in the news category in the App Store.


Digital marketing strategies like Google Ads, SEO, social media marketing, email campaigns, and content promotion help Apple podcasters reach a wider audience. Well-crafted and well-executed digital marketing is essential for growing a listener base and increasing your Apple podcast visibility; enabling your Apple podcast to expand its reach, engage with your audience, build your podcast brand, and ultimately grow their podcast’s audience, monetise it and make it popular. 

Next > The top 10 most popular Spotify podcasts – ranking list

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.