THE TOP 10 PINTEREST MARKETING TRENDS FOR 2023

Find below the world’s top 10 Pinterest marketing trends for 2023. The world’s hottest Pinterest marketing predictions and trending content in 2023.

It is brought to you by Mau, a Senior Pinterest Marketing Specialist at eDigital.

Trending > The best Pinterest Marketing tools

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2023

Have you noticed the Pinterest algorithm has been reducing your organic reach?

You are not the only one and many of our clients have experienced more than a 1000% decrease in their organic pin reach.

Yes that’s right, one thousand per cent decrease.

This means – for example – if you used to have 1 million pin impressions a month, it is likely to be having less than 100 thousand.

WHY PINTEREST IS DECREASING YOUR ORGANIC PIN REACH?

Because Pinterest wants you to pay for ads. 

  • Pinterest is a “money extraction” machine. Their business model is to make money from you. The Pinterest algorithm has been deliberately updated to lower your organic reach so you have to pay for ads to reach your followers. That’s why your pins are reaching as many people as they used to. 
  • You keep trying to build an audience on Pinterest you will never own. 
  • You cannot transfer your hard-earned Pinterest followers to your CRM.
  • Customer acquisition costs from Pinterest ads are through the roof as more marketers are trying to reach the same level of traffic they used to get for free but now through ads on Pinterest.

The solution

I can offer you the best marketing strategy training that will help you:

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2023

Do you want to continue wasting your marketing team’s time, budget and resources trying to grab traffic, leads and sales from Pinterest?

You can give it another try, you can use some of the below top 10 Pinterest Marketing Trends for 2023.

Some of the information and insights below come from Pinterest’s predictions page and the research done by some of our best virtual assistants

10. PAPER ART

The lockdowns have left a mark and people have become far more creative when looking at DIY and affordable ways to decorate their spaces.

Paper Art pieces will be trending on Pinterest in 2023 and include:

  • Simple paper art design/decoration ideas (for both adults and kids)
  • Easy origami tutorials for beginners and origami instructions
  • Paper mache DIY furniture shelves
  • Paper crafts for kids and cards
  • Paper animal ideas
  • Paper quilling (flowers, earrings, cards)
  • How to make paper rings (tutorials: step by step) – fast-growing

Marketers are also reading the 2022 Pinterest trends report as some of these trends will continue to be popular in 2023.

9. WEDDINGS

People will commence the new year very optimistic about their wedding plans  and they will go to Pinterest to find the latest wedding trends including:

  • Burnt orange wedding decor/themes – fast-growing
  • Orange wedding dresses (yes, orange colour will be on trend for weddings in 2023)
  • Short braid hairstyles
  • Cooper saree blouse designs
  • Orange wedding centrepieces
  • Terracotta wedding bridesmaid dresses

Why orange?

Orange means optimism, adventure and creativity!

You should also check > The top 25 wedding hashtags on TikTok

Popular this week > The new Pinterest logo png

8. HEALTH, FITNESS AND RELATIONSHIPS

People will turn to art and fitness to keep mentally and physically healthy in 2023.

Some of the products and services expected to trend on Pinterest in 2023 include:

  • Music therapy activities and aesthetics
  • Mental well-being posters and illustrations
  • Writing therapy including journal writing prompts therapy – fast-growing
  • Expressive art therapy activities
  • Tech neck stretches and exercises and neck hump exercises – fast-growing
  • How to do tricep dips at home and exercises
  • Hip mobility exercises, stretches, yoga and workouts
  • Primal movement and workouts

People will be looking for novel and unique places for dating in 2023 and they will go to Pinterest to find great ideas. Relationships and dating-related products and services that will trend on Pinterest in 2023 include:

  • Date night ideas
  • Museum date ideas
  • Date picnic ideas – fast-growing
  • Aquarium date ideas
  • Bookstore dating ideas

Marketers are also reading > The top 25 fitness hashtags on TikTok

7. HOME

Home is one of the most popular verticals on Pinterest and in 2023, we expect to see people pinning home products that offer self-expression, historical nostalgia, maximalist vintage decor and soulful spaces.

Many products and services are expected to be trending on Pinterest in 2023, including:

  • Spa bathroom ideas/decor/design/colours
  • Shower walk-in ideas, shower routine aesthetics (fast-growing) and doorless showers.
  • Vintage eclectic interior design – fast-growing
  • Funky house decor
  • Weirdcore bedroom – fast-growing
  • Antique room aesthetics, chick antiques and hand-me-down antiques.
  • DIY mushroom decor and fantasy mushroom art

The house front will be the most important part people will be searching for ideas in 2023. These include:

  • Garden entrance ideas and garden front of house
  • Front door transformation ideas, decor and entryway/entrance decor
  • Foyer decor (modern – farmhouse – Christmas)
  • Porch makeover and porch for camper ideas

Marketers are also reading the 2022 Pinterest trends report as some of these trends will continue to be popular in 2023.

6. SUSTAINABILITY

Sustainability will be a massive trend (again) in 2023.

The top Sustainable products and services expected to be trending on Pinterest include:

  • Rainwater harvesting architecture
  • Drought-tolerant landscape design ideas (fast-growing)
  • Beautiful rain barrel ideas
  • Rain chain drainage ideas
  • Rock drainage landscaping

Trending today > The best 25 sustainability hashtags on TikTok

5. TRAIN TRAVEL

Train travel is expected to dominate pins in the travel category on Pinterest in 2023. Travellers of all ages and types including backpackers will be “train-bragging” about their adventures.

The top Travel products and services expected to be trending on Pinterest include:

  • Europe interrailing images, photos, map and route.
  • Indian railway station photos and images.
  • Best places for train travel
  • Train travel quotes
hippie cats volkswagen campervan travel

hippie cats Volkswagen campervan travel

Find out how this popular “Outdoor Enjoyment” content on Pinterest is also tending on Google Search and set 2.

Marketers are also reading > The top 25 travel hashtags on Instagram and TikTok

4. FOOD

Food products and services expected to be trending on Pinterest in 2023 include:

  • Fancy ice cubes
  • Herbal apothecary aesthetics (fast-growing)
  • Creative cocktail presentation (fast-growing) and cocktail garnish ideas
  • Healthy and easy to make Salmon bowls and sauce
  • Seaweed snacks/sheets/recipes including Nori sheets/recipes and green algae.
  • Sage green cupcakes
  • Fancy non-alcoholic drinks (fast-growing) including mocktail recipes, mocktail bars, best mocktail mojito recipes and low-ABV drinks.
  • Wildflower cupcakes
  • Daisy desserts/cupcakes
  • Jubilee cake ideas/toppers/recipe
  • Purple floral cake
  • Chlorophyll water and benefits.

You will also like > The top 25 food hashtags on Instagram and TikTok

3. SOCIETY

Society is evolving and is accepting new trends that will be pinned on Pinterest in 2023.

Things we expect to be trending are:

  • Unisex names (a popular theme that has been trending since 2021)
  • Gender flags – fast-growing
  • Pronoun flashcards
  • Gender diversity aesthetics/imagery
  • Gender neutral parenting
  • Self-identity art
Timothee Chalamet actor Venice Film Festival 2022 Haider Ackermann fashion designer male red backless dress jumpsuit Ray Ban sunglasses scarf black loafers Zendaya chimp funny meme

Timothee Chalamet actor Venice Film Festival 2022 Haider Ackermann fashion designer male red backless dress jumpsuit Ray Ban sunglasses scarf black loafers Zendaya chimp funny meme

Find out how this popular “Gender-related” content on Pinterest is also trending on Google Search.

Harry Styles fashion dress popular British singer

Harry Styles fashion dress popular British singer

Marketers are also reading the 2022 Pinterest trends report as some of these trends will continue to be popular in 2023.

2. HAIR AND BEAUTY

Products and services around hair will be trending on Pinterest in 2023.

The top Hair products expected to be trending on Pinterest include:

  • Hair masks, especially natural hair masks for growth.
  • Scalp treatment/massage, Especially dry scalp treatments or scalp massage techniques and clean scalp build up.
  • Choppy bob haircut – fast-growing
  • Pink lavender hair – fast-growing
  • Brown to pink balayage – fast-growing
  • Lavender blonde hair
  • Blue and black braids
  • Gemini hair colour/styles

Beauty will be dominated by micro-french nails (fast-growing) and short stiletto nail designs and ideas.

lip gloss Wengie

Wengie with Gemini hair colour – Wengie is one of the most popular Australians on Youtube.

1. FASHION

The top fashion expected to be trending on Pinterest include:

  • Cargo pants outfit for men and girls
  • Y2K fashion/aesthetics/outfits
  • Tube tops (formal dress – summer – patterns)
  • Slip dresses 90’s
  • Pink miniskirt outfit y2k
  • Fringe dresses, especially beaded fringe dresses

Other fashion that will be trending on Pinterest involves moody dystopian looks, dark cinematic fantasies, Cyber aesthetics, sci-fi fits (futuristic looks), body-baring silhouettes and ethereal sensuality.

Other fashion items to pin on Pinterest in 2023 we suggest are:

  • Gamer girl style/look – fast-growing
  • Lace top long-sleeve
  • 2000’s girl
  • Shimmery dresses
  • Galactic glasses
  • RomCom fashion
  • Tassel jackets
expensive t-shirt cheap pyjama top funny cat meme

expensive t-shirt cheap pyjama top funny cat meme

Most viewed today > The top 25 fashion hashtags on Instagram and TikTok.

Most views today > The new Pinterest Advertising Interest Targeting Options – List

CONCLUSION

Pinterest marketing trends are an important component for marketers looking to harness the platform’s potential for building brand awareness and brand preference, increasing engagement and sales.

By aligning your brand messaging with a few of the above trends, you could effectively reach your target audience and improve your brand visibility on Pinterest. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Pinterest advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2023

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