THE TOP 10 PINTEREST MARKETING TRENDS FOR 2022

Find below the top 10 Pinterest marketing trends in 2022. The world’s hottest Pinterest content to be trending in 2022.

Brought to you by Mau, a Senior Pinterest Marketing Specialist at eDigital.

Trending > The best Pinterest Marketing tools

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2022

Have you noticed the Pinterest algorithm has been reducing your organic reach?

You are not the only one and many of our clients have experienced more than a 1000% decrease in their organic pin reach, especially in the second half of 2022.

Tes that’s right, one thousand per cent decrease.

This means – for example – if you used to have 1 million pin impressions a month, it is likely to be having less than 100 thousand.

WHY PINTEREST IS DECREASING YOUR ORGANIC PIN REACH?

Pinterest wants you to pay for ads. 

  • TikTok is a “money extraction” machine. Their business model is to make money from you. The TikTok algorithm has been deliberately updated to lower your organic reach so you have to pay for ads to reach your followers. That’s why your pins are reaching as many people as they used to. 
  • You keep trying to build an audience on Pinterest you will never own. 
  • You cannot transfer your hard-earned Pinterest followers to your CRM.
  • Customer acquisition costs from Pinterest ads are through the roof as more marketers are trying to reach the same level of traffic they used to get for free but now through ads on Pinterest.

The solution

I can offer you the best marketing strategy training that will help you:

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2022

Do you want to continue wasting your marketing team’s time, budget and resources trying to grab traffic, leads and sales from Pinterest?

You can give it another try, you can use some of the below top 10 Pinterest Marketing Trends for 2022.

All the information and insights below come from Pinterest’s predictions page.

10. 90’s Return

Products such as lip liners, combat boots, lip gloss, hair clips, and flannel shirts will be trending on Pinterest in 2022.

lip gloss Wengie

Wengie with lip gloss – One of the TOP 25 most-followed Australians on YouTube

Find out how this popular “90s return” content on Pinterest is also trending on Google Search.

These trends are old by now. Marketers are already reading eDigital’s Top 10 Pinterest marketing trends for this year – Report

9. “Finding Balance” – Health

Products, services and tips around social media detox, cucumber juice benefits, ylang-ylang benefits, sea moss benefits and art therapy activities will be trending on Pinterest in 2022.

Find out how this popular “Finding balance” health-related content on Pinterest is also trending on Google Search.

8. “Making your home a hub”

Products and services such as brewing equipment, homemade baby food, granny pods, home coffee stations and indoor water fountains will be trending on Pinterest in 2022.

Find out how this popular “Making your home a hub” content on Pinterest is also trending on Google Search.

7. “Internationally inspired” food

Popular foods such as coconut pancakes, Arabic sweets, Japanese tubes, Filipino desserts and West African soup will be trending on Pinterest in 2022.

Find out how this popular “Internationally Inspired” food content on Pinterest is also trending on Google Search.

6. “Conscious consumption” 

Products such as solar lights, used clothes, recycled packaging, used wedding dresses and recycled home decor will be trending on Pinterest in 2022.

Find out how this popular “Conscious consumption” content on Pinterest is also trending on Google Search.

These trends are old by now. Marketers are already reading eDigital’s Top 10 Pinterest marketing trends for this year – Report

5. “Re-wilding / outdoor enjoyment

Natural places, attractions, themes and activities around fire starting, the Aurora Borealis,  hiking fashion, nature travel, outdoor play areas, bushcraft camping, tin can bread, rockhounding, how to catch a fish and rabbit hutches will be trending on Pinterest in 2022.

hippie cats volkswagen campervan travel

Hippie cats in a Volkswagen campervan travel

Find out how this popular “Outdoor Enjoyment” content on Pinterest is also tending on Google Search and set 2.

4. “Space everything

Products and services related to galaxy theme parties, two the moon parties, STEM space activities, geometric space tattoos and pipe cleaner constellations will be trending on Pinterest in 2022.

Find out how this popular “Space Everything” content on Pinterest is also trending on Google Search.

3. “Beyond binary – killing genders” 

Products, services and themes related to unisex names, tuxedo dresses, unisex haircuts, unisex kid’s clothes and unisex party themes will be trending on Pinterest in 2022.

Timothee Chalamet actor Venice Film Festival 2022 Haider Ackermann fashion designer male red backless dress jumpsuit Ray Ban sunglasses scarf black loafers Zendaya chimp funny meme

Timothee Chalamet actor Venice Film Festival 2022 Haider Ackermann fashion designer male red backless dress jumpsuit Ray Ban sunglasses scarf black loafers Zendaya chimp funny meme

Find out how this popular “Gender-related” content on Pinterest is also trending on Google Search.

Harry Styles fashion dress popular British singer

Harry Styles fashion dress popular British singer

2. “Pampered pets

Products and services around dog toilets, pet resorts, dog birthday cakes, dog patios and pet fashion will be trending on Pinterest in 2022.

expensive t-shirt cheap pyjama top funny cat meme

expensive t-shirt cheap pyjama top funny cat meme

Find out how this popular “Pet-related” content on Pinterest is also trending on Google Search.

Marketers who are following these trends are also using the new Pinterest logo to promote their Pinterest account. 

1. “Eco-living & Responsible travelling

Ecological and sustainable spaces made for living or for welcoming travellers will be trending on Pinterest in 2022.

Places and themes around farm hotels, biodomes, ecolodge, treehouse hotels, bicycle cities, scenic trains, responsible travel, cultural travel, clean transport and eco-consciousness will be trending on Pinterest in 2022.

four seasons lodge Serengeti ugc permission example

Four Seasons Lodge Serengeti ugc permission example

Find out how this popular “Eco-living/travelling” content on Pinterest is also trending on Google Search and set 2

The below terms are the most searched terms from the Pinterest 100 image trends.

  1. Lip gloss
  2. Solar lights
  3. Aurora borealis
  4. Sea moss
  5. Farm Hotel
  6. Unisex names

Marketers are using > The new Pinterest Advertising Interest Targeting Options – List

These trends are old by now. Marketers are already reading eDigital’s Top 10 Pinterest marketing trends for this year – Report

CONCLUSION

Pinterest marketing trends are an important component for marketers looking to harness the platform’s potential for building brand awareness and brand preference, increasing engagement and sales.

By aligning your brand messaging with a few of the above trends, you could effectively reach your target audience and improve your brand visibility on Pinterest. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Pinterest Advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 PINTEREST MARKETING TRENDS FOR 2022

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