THE BEST MARKETING IDEAS AND EXAMPLES FOR NOT-FOR-PROFIT ORGANISATIONS IN 2024

Find the best marketing tips and examples for not-for-profit organisations. Top nonprofit marketing campaign ideas & strategies for 2024.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST MARKETING IDEAS AND EXAMPLES FOR NOT-FOR-PROFIT ORGANISATIONS IN 2024

Social responsibility can take many different forms depending on the individual sector, but one thing is clear: good generous people (donors) are using their spending power to influence the change they want to see on health, environmental or social issues.

Whether through inadequate government regulation, the sheer force of nature, or public outcry, corporate donors want to respond by supporting the best not-for-profit organisations that align with their corporate social responsibility goals and ethics.

Find below our top best marketing ideas, tips and examples non-for-profit organisation marketers can apply.

BEFORE YOU START YOUR NON-PROFIT MARKETING OR SOCIAL MEDIA

YOUR ORGANISATION IDENTITY AND POSITIONING

There are different ways for non-profits to position or reposition their identity.

POSITIONING BY SUPPORTERS/DONORS’ INTERESTS

One way is to look at their core donors/supporters /followers group and look at what topics they are interested in. The list can vary from animal/pets, art, automotive, beauty, books, business, environment, fitness, family, fashion, food, games, health, movies, music, parenting, politics, science, shopping, sports, technology and travel.

Understanding the interests of your supporters provides a framework for what topics your organisation can align with to better engage with the changing priorities of your supporters.

Combining the insights from the interests of your supporters, as well as common associations about your organisation at a specific time, your organisation is set out to strengthen its connection with your supporters around why it exists: to provide… “XYZ” – You will define it.

By re-establishing your mission (the what) and developing a strong narrative around your work (the how), your organisation can connect with supporters interested in authentic non-profits with well-crafted work to beneficiaries.

Social media listening can help you find commentary and discussions about your organisation which can illustrate specific words, topics, themes and brand associations made about your organisation.

Fueled by the interests of your supporters in a specific topic or a group of few topics, your organisation can deeply integrate relevant partnerships. As a result of analysing your supporters’ interests and taking action from the associations they make about your organisation, you will be able to rearticulate why your organisation exists in the first place.

POSITIONING BY FILLING A GAP DONORS ARE LOOKING FOR

The second way to reposition your organisation’s identity to make your non-profit more appealing is to identify relevant donors’ desires not met yet and readjust offerings to address these – not met yet – desires.

You might find some of these desires voiced or made public on social or in surveys. (Related: The best online survey tools)

You may want to notice gaps that aren’t being addressed with donors’ desires.

For example, are your target donors demanding new creative or easy ways to track and share the impact their donations are making? What exactly they are looking for or how you are delivering this to them?

For-profit companies have even jumped into the “track your impact” wagon and – in some cases better and quicker than many non-profits – delivering a great way for customers to know how exactly their purchases are making a difference via a “track your impact” functionality.

A clear example and one of the leaders in this field is the Thank You brand which sells water bottles and personal care products while delivering water in poor areas around the world.

Your renewed approach or repositioning can lead your organisation not only to raise its social value but also to get the right donors/ supporters who donate and/or volunteer more, more often, with more passion or shift their giving to you.

REASONS WHY SOME DONORS / SUPPORTERS ARE NOT YET READY TO INCREASE THEIR GIVING DOLLARS AND/OR  COMMITMENT TO A SPECIFIC CAUSE

  • Many do not trust social sector actors and are sceptical about how their money is used by nonprofits and their beneficiaries. This means most donors default to comfortable, known giving patterns with low levels of research, and a preference for large and/or well-known nonprofits.
  • Overwhelmed by information and the giving process, and do not feel equipped to make good decisions.
  • Most donors are highly satisfied with their current giving and are not inclined to shift their giving.
  • Some donors might not understand how their level of giving compares with that of others.
  • Assume their giving compares more favourably to others’ than it actually does
  • Consequently, donors feel little pressure to give more or to give better.

Nonprofit teams need to better address donors’ concerns as, well as their preferences and motivations in order to increase or shift their giving.

Source: Money for Good report by Camber Collective.

CLEAR, UNIQUE AND COHESIVE BRANDING – A MUST

A brand is more than your non-profit organisation’s visual identity, its name or its logo; rather, great branding transcends any visual expression. A brand is a psychological construct held in the minds of all those aware of your organisation. As such, while a logo may belong to your organisation as intellectual property, the brand itself resides in the minds of those in the market. So, in a time-starved world and in a fiercely competitive non-profit/charities market, great branding in the non-profit sector has the ability to differentiate an organisation in a sea of sameness – where many organisations are addressing the same cause – and simplify the decision-making process for donors, supporters, volunteers or corporations looking to donate, forge partnerships or sponsorships. (Related: The best sponsorship proposal template)

The four key branding elements you need to have defined in a Branding guidelines document are:

  • Brand mission. Not only the “why” but – more in non-profits – the “how” becomes relevant in markets where there might be more than one non-profit trying to solve the same issue.
  • Brand values
  • Brand visuals. brand colours, logo, etc.
  • Brand personality
  • Brand voice and tone

A non-profit organisation called Path provides is a great example of how their visual branding translates into their different social media channels…

branding non-profit example path youtube

branding non-profit example path youtube

branding non-profit example path twitter

branding non-profit example path twitter

branding non-profit example path facebook

branding non-profit example path facebook

branding non-profit example path instagram

branding non-profit example path instagram

branding non-profit example path home page

branding non-profit example path home page

According to the Stanford Social Innovation Review, a growing and a substantial number of not-for-profits are embracing the wider and more strategic roles that a brand can play and are now looking beyond branding being just a visual identity and a facilitator of awareness for programs and fundraising.

Another example of branding for a non-profit is “Charity: Water“.

branding example not-for-profit charity water home page

branding example not-for-profit charity water home page

branding example not-for-profit charity water twitter

branding example not-for-profit charity water twitter

branding example not-for-profit charity water facebook

branding example not-for-profit charity water facebook

branding example not-for-profit charity water instagram

branding example not-for-profit charity water instagram

branding example not-for-profit charity water youtube

branding example not-for-profit charity water youtube

branding example not-for-profit charity water linkedin

branding example not-for-profit charity water Linkedin

THE BEST MARKETING IDEAS, TIPS AND EXAMPLES FOR NON-FOR-PROFIT MARKETERS

RE-FRAMING YOUR FUNDRAISING CAMPAIGNS

  • Donors are good people. Offer them a dynamic, joyful, and simple giving experience. Help donors feel connected to your nonprofit and its beneficiaries.
  • Help donors better understand their giving relative to others, correcting the commonly held misperception that one’s giving is above average.
  • Directly address donors’ mistrust of nonprofits and beneficiaries, increasing trust and redirecting donors away from an unhelpful emphasis on overhead percentages.
  • Reducing donors’ perception of complexity and feeling of being overwhelmed by simple clear messages.

TARGET KEY DONOR SEGMENTS

  • Implement donor behavioural segmentation to better find, engage, and track those donors most likely to increase giving or positively shift their giving behaviours.
  • Build targeted offers and marketing messages to appeal to the researched preferences of your donor’s specific segments.

UNDERSTAND THE REASONS DONORS GIVE

  • For many donors, giving is a responsibility and part of the social contract.
  • Giving feeds donors’ feelings of connection to their community and to others and builds their sense of self.
  • Donors’ commitment to giving is rooted in values they learned in their childhood, families, communities, or religious traditions.
  • Donors seek to develop values and practice of giving to their children and living up to these values.
  • Donors feel more responsibility to give back if they see themselves as more fortunate than others.
  • Donors are critical of those who do not choose to give, especially gifts of money, calling them “self-centred,” “selfish,” or a “scrooge.”

TOP DONORS’ CONCERNS WHEN GIVING TO NON-PROFITS AND CHARITIES

top donors concerns when giving to nonprofits charities

top donors’ concerns when giving to nonprofit charities – Source: Money for Good Report by Camber Collective.

UNDERSTAND DONORS HAVE DIFFERENT WAYS OF SUPPORTING YOUR ORGANISATION

  • Thinking about donating to you
  • Already donating to you
  • Fundraising for you
  • Volunteer for your organisation (helping at an event or serving on your board)
  • Purchasing tickets to your events or products you sell.

DONOR BEHAVIOURAL SEGMENTS FOR YOUR NON-PROFIT MARKETING

donor behavioural segments for non profits charities marketing

donor behavioural segments for non-profits charities marketing – Source: Money for Good Report by Camber Collective.

OTHER MARKETING IDEAS

  • Offer visual clues and easy-to-understand steps when people are fundraising on behalf of your cause. The example below from the Peacegeeks campaign: GiveitUp4peace
give it up for peace how it works fundraising idea non profit

give it up for peace how it works fundraising idea non-profit

  • Donor and Benefactor relationship. Consider the link between the benefits of the people your non-profit organisation supports and the benefits for the donor.
  • Key benefits: clear and simple to understand. Communicate the benefits in your marketing and incorporate any applicable claims on your fundraising materials.
  • Australian individual donors want to track their impact. A study by Blackbaud showed that for Australians, one of the largest motivations for giving donations to charity is having access to information that proves the impact of contributions.
  • Engage donors with visual storytelling. Donors will support you from what they can see about your activities. Visual storytelling has a direct impact on donation behaviour. Social Media channels such as Instagram or Snapchat are great for non-profit organisations where you can engage donors in new ways.
  • Get Fundraising Packs ready. Help fundraisers with specific Fundraising packs for individuals, school teams and company teams. A fundraising pack should include fundraising ideas, visual examples, banners, images, logos, etc. It should also include the best ways to fundraise including common acceptable phrases and links faq’s on the fundraising tool used (software – in case people have any questions on how to use it). Do not ask people to register to get your fundraising pack, make it easy and quick so your organisation do not get too many drop-offs in this process. If you send an email with a link to the fundraising pack, make it exciting with nice images and great copywriting, making your fundraisers the “heroes”. Make sure your fundraising pack PDFs are quick to download. Consider using a free online pdf compressor tool.

Below is a poor fundraising pack email. Surely it can be much more exciting and could have included a nice image.

fundraising pack email example

fundraising pack email example

  • Start your Ambassador program. It is not about as many ambassadors as you can bring but the right ones. The right ambassador will strongly believe in your work and will take the time to be involved with your non-profit organisation’s activities.

All Together Now” is a not-for-profit organisation that works on racial equality. They seek to achieve this by imagining and delivering innovative and evidence-based projects that promote racial equity. They utilise partnered approaches including Ambassadors such as L-Fresh The Lion (picture below) to raise awareness, increase empathy and promote the organisation’s values.

Click on the image to watch a video…

L-Fresh The Lion Australian Hip Hop Artist Sikh

L-Fresh The Lion Australian Hip Hop Artist Sikh

  • Marketing Strategy Plan. Support your fundraising strategy with the right marketing strategy plan that includes: promotions and distribution.
  • Make the benefactors the “Heros“. The more you give them the tools to shine the more engaged they will be.

Bankstown Poetry Slam is an initiative supported by Bankstown Youth Development Services (A suburb in Sydney, Australia) that allows local young talent to showcase their spoken word poetry.

bankstown poetry slam youtube channel how to engage youth

Bankstown poetry slam – YouTube channel how to engage youth

  • Make your Non-profit team member a nominee for an Industry organisation award or Industry publisher award to increase brand awareness of your organisation.
  • Create content that inspires donors to discover your activities. Content that inspires and educates is a recipe for success.
  • Understand that donors and their expectations will continue to evolve, so keep a pulse on your marketing and fine-tune your messaging in-flight.
  • PR, PR and more PR. Make sure the key media outlets that cover your industry are aware of the great work your non-profit organisation do.

Below is an article by Study International Online Publisher of international education news about the Green School non-profit located in Bali, Indonesia. This Nonprofit has also been featured by Niche media outlets such as Inhabitat and global media publications such as the New York Times and other popular media sites.

study international popular article green school non-profit bali

study international popular article – Green school – Non-profit – Bali

  • Anticipate the distinct needs of your donors. With time becoming an increasingly scarce and valuable commodity, donors are turning to unique not-for-profits that help them align their brand to great causes. Social media platforms are particularly important to help raise awareness of your organisation’s activities to donation decision-makers.
  • Create easy ways teams can group and fundraise on behalf of your non-profit organisation.  The example below from the Peacegeeks campaign: GiveitUp4peace
giveit up for peace corporate team fundraising idea non profit

Give it Up for Peace – corporate team fundraising idea – non-profit

  • Have a specific marketing position that supports your programs and your team in delivering targeted brand marketing, media, and social media marketing initiatives to raise awareness of the incredible work your organisation do. It is important that all the marketing has an owner within your non-profit.
  • Run a competition or content to engage your benefactors. Find below an example of a “Like & Tag a Friend to Win” competition/contest type with more than 2.5k entries by Ransom Note an online magazine that works with Non-profit organisations.
like tag a friend to win competition contest ransom note facebook post

like tag a friend to win a competition contest ransom note Facebook post

  • Consider new emerging online channels to connect with donors. A great example being tested by not-for-profits is Airbnb as you can see some examples below…
support non-profit airbnb experience coffee for good melbourne

support non-profit Airbnb experience coffee for good Melbourne

 

marketing non-for-profit donors airbnb experience hiking blue mountains sydney

marketing non-for-profit donors Airbnb experience hiking blue mountains Sydney

In the longer term, it’s important to invest in product development, testing and research. As the market becomes more crowded with so many other not-for-profit organisations, it’ll take more to stand out.

Seek to build and grow your mission strategy to encompass all parts of your business. Build a roadmap for service enhancements based on benefactors’ and donors’ feedback and internal R&D: whether it’s shifting to better-aligned suppliers, reducing your use of non-successful marketing tactics, or updating your support activities across your portfolio of services you offer.

EMAIL MARKETING AUTOMATION FOR NOT-FOR-PROFITS AND CHARITIES

You can use email marketing software for email marketing and marketing automation. Your organisation should map out automated emails such as:

  • Welcome emails to new fundraisers or donors
  • Promotions and discounts if you have an online store
  • New event announcements

Your non-profit automation can go beyond typical marketing emails. You can connect volunteers with opportunities to support your mission.

With a combination of personal touch and automation, Your charity of not-for-profit can help volunteers get involved in supporting your beneficiaries. With email marketing automation you can:

  • Sends regular updates to your volunteer’s network
  • Connect with your partner’s network
  • Share more information with potential volunteers or donors

THE IMPORTANCE OF SOCIAL MEDIA FOR NON-PROFIT ORGANISATIONS

In this era of instant social media feedback loops, not-for-profits should be more transparent in their communications. As people turn to social media to talk about and share their experiences with a charity or non-profit, a valued supporter could now be a small donor with a big network or degree of social currency who can influence others to live well beyond their capacity.

Social media (and other online platforms) is now an essential communication tool that supports non-profit organisations’ brand experience. While many not-for-profits are often under-resourced and financially stretched to undertake a digital marketing strategy, it is clear that social media can no longer be discretionary but rather an essential consideration in an integrated marketing strategy for a non-profit organisation.

THE WORDS ON YOUR WEBSITE

In a world with thousands of charity and personal causes, why should your people donate to your cause? Address some of these questions on your website and structure them into emotional & easy to read paragraphs:

  • Who is the beneficiary and why do they deserve the donations? Give them a background and get people to engage with them as a person
  • If you are not the beneficiary, who are you and how are you connected to them?
  • What is the money going towards and how much does it cost?
  • What difference will it make to the beneficiary?
  • What other activities/events are you doing? (i.e. a fun run, bake sale, abstinence challenge, cut/shave, etc)

Tip: Break the above information up into headings with paragraphs so it’s easier for your website visitors to read.

BALANCE YOUR TEXT WITH NICE PHOTOS

Your non-profit organisation will be much more appealing if you have images and/or photos on your website. It puts a face to your cause and gives your visitors someone to relate to. Sometimes it’s not possible to provide images of someone who is sick or no longer with us, but photos of them when they were well will engage visitors to your page. Please note that some fundraising platforms will not feature your fundraising on their websites if it does not have an image or video.

Some photos or images you can publish include:

  • The fundraising event you are promoting and your team
  • The place where you support your beneficiaries.
  • Displaying your beneficiaries’ struggles and condition
  • Vital life-saving equipment ( if applied)
  • If you are fundraising or crowdfunding to fix something then show an image of the specific thing you want to fix.

HOW TO USE VIDEO FOR YOUR NON-PROFIT

If a picture says a thousand words, a video says a million. Videos that educate and ask for cooperation can generate a lot of exposure for a cause. A well-produced video that incites emotions can increase your chances of receiving donations and more social media shares. You can embed YouTube or Vimeo videos on your website.

TIP: Set your videos for public viewing and include captions or transcriptions in case people want to read the spoken words. 

THE BEST SOCIAL MEDIA MARKETING IDEAS FOR NON-PROFIT ORGANISATIONS

There is a range of social media channels available to you to share your cause, fundraising efforts and activities’ success. Sometimes you might want to focus your efforts on one particular channel like Facebook or Instagram or you might end up mixing your efforts across multiple platforms like YouTube or Twitter.

A successful social media post for a specific non-profit might not be as popular for other organisations. The best is you need to try and test different types of social media posts to figure out what sort of stories people “like”, “comment” and “share”.

Before you launch your cause on social media, you should always ask yourself the following questions:

  • Which social media channel or platform is your specific audience actively using?
  • How much time will you allocate to work on your social media marketing?
  • Will you use videos, text, images or just short messages/updates? how and who is going to produce this content?

The biggest rule with social media is to be authentic and have your brand elements aligned. Tip: include the link to your organisation page.

When posting on social media, make sure that your updates either entertain them or provide them with value. You can use a mix of funny posts, educational posts,  informative posts with facts and updates, or “call-to-action” posts, asking for donations and support.

It is important to re-post regularly as much of social media content will likely get buried within a day unless you boost your post (paid posts).

TOP FACEBOOK MARKETING TIPS FOR NON-FOR-PROFITS

  • Create a page for your cause where you can invite people to “Like” your page or join a group, which you can set as public or private. Once they’ve liked your page or joined your group, they’ll see your latest updates in their news feed.
  • Remember that your goal – on Facebook (and all social media) – is to foster relationships with your supporters. Facebook allows you to upload text, video and images and share other pages’ content too.
  • The new Facebook and Instagram algorithm hides posts that seem uninteresting to people, so make sure that the content is engaging enough for people to interact with it to ensure your content is featured in people’s newsfeeds.

THE TOP INSTAGRAM MARKETING TIPS FOR NON-FOR-PROFITS

Instagram marketing includes sharing photos and videos. Started as a “mobile-only” app but no there is also a web version where you can see your content from your desktop too. You can apply lots of different effects to make your images look creative and engaging. Some top tips are:

  • Use hashtags (#) to help broaden the reach of your Instagram posts. Instagram users also follow hashtags making it easy for your content to reach the right audiences.
  • Consider using Instagram to showcase photos of your beneficiary, your event or those participating in your cause.

THE TOP YOUTUBE MARKETING TIPS FOR NON-FOR-PROFITS

Millions of videos are watched every day on Google’s YouTube website reading millions of users around the world. YouTube is the world’s second-largest search engine, after its parent company Google, which also lists YouTube videos in its search results.

Video will drastically increase your page’s chances of donation so if you have a video relating to your cause, you should include it on some of your key website pages.

Below is an example of a Snapchat geo-filter where users were invited to use one of the three special “World AIDS Day” geo-filters and the foundation will donate $3, for a total of $3 million.

SnapChat geofilter non-profit red Bill Gates Foundation World AIDS day

SnapChat geofilter non-profit red Bill Gates Foundation World AIDS day

One Plus Foundation geo-filter on Snapchat is below. Users can add a “circled 1” effect to their snaps.

one plus foundation geo filter snapchat

one plus foundation geo filter Snapchat

THE TOP PINTEREST MARKETING TIPS FOR NON-FOR-PROFITS

Pinterest is a one-part social media platform, a one-part search engine, and completely driven by visual content that can quickly travel across the site, and the world wide web to bring new visitors to your non-profit blog, website, or online fundraising page.

Below are some of our top tips when using Pinterest to market your non-profit organisation:

  • Create Pinterest boards that promote the cause you want to fix.
  • Pin all your website images on related Pinterest boards. For example, if you are a not-for-profit helping on sustainability you can create a board about the top best cleanest cities in the world that includes images of the innovative sustainable approaches these cities have activated.
  • Are your donors using Pinterest? what sort of images do they love to have to help you spread the word about your campaigns? Are they inspirational quotes, memes or wallpapers?
  • Use Pinterest as a visual search engine for visual ideas on what sort of images to use for your next campaign. For example, if you run a non-profit that helps people with depression, then you might find it useful to see what “positive quotes” images are trending and/or being pinned by real people who like those images on Pinterest. Pinterest will also give you similar search keywords below your search, offering you ideas on what type of images related to your search other people are also interested in finding.
positive quotes pinterest

positive quotes Pinterest

TOP TWITTER MARKETING TIPS FOR NON-FOR-PROFITS

Your non-profit tweets will be visible in three ways:

  • People who are interested in what you have to say (your followers) will be following your Twitter account.
  • People who are interested in a specific topic (through hashtags or Twitter Search).
  • Any individual you want to send a specific message to, or you want to ask a question of (using the “@” sign and their Twitter name, e.g. @AdamWeiss).

CREATING HASHTAGS FOR NON-PROFIT MARKETING

# Use hashtags in each shared post to make your post searchable across social media platforms. A hashtag (a word starting with #) is used on social media to identify and locate posts about a specific topic. Create a hashtag that is specific to your campaign so it is easily identifiable. Make sure that your hashtag is short, catchy and easy to remember.

For example: Please support us for #WorldBicycleDay #cyclingday

HAVE IMAGES, LOGOS AND MEMES READY FOR YOUR SUPPORTERS TO SHARE ON SOCIAL MEDIA

The objective here is to make it easy for your supporters to find great visuals they can use when promoting your cause.

For example, for #worldbicycleday, we created an article where people can download images related to this popular event.

SOCIAL MEDIA POST IDEAS FOR NON-FOR-PROFITS

Some top social media post ideas for not-for-profits include the below options…

FAIRTRADE CERTIFIED NON-FOR-PROFIT 

Social Media Post idea: remind followers about farmers’ rights.

best social media post ideas for non profits fairtrade certified rights

best social media post ideas for non-profits fairtrade certified rights

ROTARY INTERNATIONAL

Social Media Post idea: polio eradication progress/success

rotary international end polio instagram video post

rotary international end polio Instagram video post – Engagement rate: 4.4%

Social Media Post idea: Share customer-made lego style logos and ask about favourite activities.

rotary international lego logo instagram post

rotary international lego logo Instagram post – Engagement rate: 4.43%

Social Media Post idea: Show us your pin collection

rotary international pins fellowship instagram photo post

rotary international pins fellowship Instagram photo post – Engagement rate: 5%

EMAIL MARKETING FOR NON-FOR-PROFITS

We recommend your organisation have different databases for your different audiences who would like to receive different content relevant to their needs and wants.

  • Emailing your beneficiaries.
  • Emailing your donors
  • Emailing your corporate donors
  • Emailing your partners
  • Emailing government bodies or agencies.
  • Emailing your volunteers and advocates.

UNDERSTAND LOCAL SLANG OR POPULAR LANGUAGE USED BY THE PEOPLE YOU SERVE WHEN CRAFTING YOUR CAMPAIGNS.

For example, when talking to Australian teens you might want to know what the most popular slang words are.

MARKETING TOOLS FOR NON-PROFITS

  • Later – a great social media management tool – offers a 50% discount for non-profits or charities. The discount applies to annual paid plans!
  • Youtube Creators Academy. Learn visual storytelling with YouTube courses and lessons today.

DONATION TOOLS FOR NON-FOR-PROFIT ORGANISATIONS

  • Donorbox
  • Crowdrise (by Gofundme)
  • Paypal
  • Stripe

USE POWER WORDS TO INCREASE DONATIONS

Below are some of the most powerful words you should use to get donations for charities and nonprofits.

Some wording ideas to increase donations include:

  1. Your donation is critical…
  2. Your donation is vital…
  3. Your donation is crucial…
  4. Your donation is essential…
  5. Your donation is invaluable…
  6. Your donation is fundamental…
  7. Your donation is significant…
  8. Your donation is important…
  9. Your donation is required…
  10. Your donation is needed…
  11. Your donation is valuable…
  12. Your donation is urgent…
  13. Your donation is imperative…

Need digital marketing support or training? Contact us

FINAL WORDS

Lastly, don’t forget social responsibility is intricately linked with corporate reputation and authenticity. Any false claims or sloppy management can result in a major scandal and damage your not-for-profit organisation’s reputation.

Check out the most reputable charities in Australia to find extra ideas on how they promote their organisations.

top 40 most reputable charities australia ranking list 2018

Top 40 most reputable Charities Australia ranking List 2018 – The Annual Australian Charity Reputation Index by The Reputation Institute

Popular read > How non-profits are using Facebook to connect with fans.

CONCLUSION

Marketing is an important element of nonprofit organisations’ strategies for achieving their missions, raising funds, building relationships, and creating lasting impact.

Effective marketing campaigns and executions enable nonprofits to reach their target audiences, engage supporters, and drive positive change in society.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and funding for your non-profit.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST MARKETING IDEAS FOR NONPROFITS IN 2024

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.

Which Non-profit brand is doing great on social media? Check out the latest BrandWatch Social Media Index below…

Social Index Brandwatch brandwatch non profits 2019

Social Index Brandwatch brandwatch non profits 2019