The new Instagram icon PNG in 2024. The latest official Instagram icon large & small pixel size colour aesthetic on a transparent background. Free download HD. 

The new Instagram icon was brought to you By Mau, Senior Icon Designer at eDigital.


On the 23rd of May 2022, Instagram decided to update its icon, colours, typeface and other brand elements with a refreshed visual identity. This is the latest Instagram icon in full colour available to anyone.

The new Instagram icon brings energy and purpose with a refreshed visual identity and continued visual evolution to create more immersive and inclusive experiences for Instagram users.

  • The new Instagram icon has been designed to celebrate creativity, simplicity and self-expression.
  • The new Instagram visual gradient is reimagined with vibrant colours to make it feel illuminated and alive, and to signal moments of discovery.

Need the new Instagram icon to be printed somewhere? Get the Instagram icon SVG Vector for print

Did you notice the last Instagram icon update in 2016? Did it change the way you thought of the brand? If so, you wouldn’t be alone, the Instagram icon transitioned from a tiny toy camera to a bold, gradient icon generating different opinions from icon designers.

The Instagram brand is much more than the name and its icon — it’s the emotional and cognitive connection Instagram has had with its daily users since its debut in 2010 (See social media history timeline).

Before start using the latest Instagram icon full-colour PNG versionlet me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 2% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:


Download the best Instagram icon on your marketing materials, website or email signature.

The new Instagram icon is used by designers, marketers, business owners and even by some of the top 25 Australians on Instagram as an effective way to promote their products, services or art.

The latest Instagram icon PNG is one of the world’s most recognised icons, bringing great brand equity to the parent company: Meta.

The new Instagram icon is not as minimalistic as the new Apple icon but can easily compete with some of the world’s most famous symbols, even with some of the world’s top 25 luxury high fashion brand icons with millions of marketing dollars.

Find below the new and latest official Instagram icon for 2024. Click on the Instagram icon to see it in full size and download it for free.

new Instagram icon png full colour

The new Instagram icon PNG full-colour


The new Instagram icon is a key element of the Instagram brand and is recognised worldwide as a symbol for the social media app. The icon has become an important part of Instagram’s visual identity and branding and is instantly recognisable by its unique design.

The new Instagram icon serves several important functions.

First, it helps users quickly identify the app and quickly differentiate it from so many other social media apps.

Second, the Instagram icon helps to reinforce its brand identity. By using a consistent and unique icon across all marketing and promotional materials, Instagram can create a strong and recognisable brand that is easily identifiable to users.

Finally, the Instagram icon can also serve as a symbol of innovation and social status. Many marketers are proud to display the Instagram icon on their marketing materials, as it signals that they are active on the platform.

Popular read > Who designed the latest Instagram icon?


You should promote your business on Instagram by placing the Instagram icon in the following assets:

  • Your website. Add the Instagram icon on the header and footer of it.
  • Your printed marketing materials. Print the Instagram icon and your Instagram account name on the back of all your brochures.
  • Email signature. Add the Instagram icon below your email signature so it is easier for your customers and partners to find your Instagram account.
  • Business cards. Print the Instagram icon and your Instagram account name on your business card.
  • eBooks, white papers & reports. Add the Instagram icon and your Instagram account name at the end of all your online resources including eBooks, White Papers, Reports, etc.
  • Shopfront decal. Add the Instagram icon on your shop front decal. This an easy way to remind walk-ins to follow your Instagram account.

Most views today: The top 10 most popular brands on Instagram

Using the right Instagram icon becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day and Refugee Day, etc.

Marketers are reading > How to get the Instagram verification badge

Popular Instagram logo versions:

Need social media training for you or your team? Contact us

Other Instagram logos


new Instagram icon png full colour

new Instagram icon png full colour

⚡️ Trending:

Popular read > The best free online logo design makers, apps and tools


Instagram retired its former icon for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white. Their former icon, a retro brown and cream camera with a rainbow stripe similar to the iconic Polaroid cameras, was well recognised but has been radically updated.

The new Instagram icon design reflects how the app, bought by Facebook for $1 billion four years ago, has transformed since it was created.

When the Instagram app (which was originally called “Burbn”) first became popular, it was known largely for its photo filters and effects that gave images a retro edge. Many people would even take their photos from Instagram and put them on a different network such as Twitter or Facebook. But over the years Instagram has become a massive social media phenomenon in its own right, a major platform for celebrities and advertisers, as well as supporting videos, animations and drawings. The Instagram app now has more than 1 billion million users in 2023.

The Instagram design team was inspired by all the ways the Instagram community has grown and changed, and they wanted to create an icon that reflects how vibrant and diverse storytelling on Instagram has become.

Instagram has also changed its app to a new black-and-white design for backgrounds, icons and menus. The more muted design is intended to make photos stand out more.

Marketers who are using this logo are also reading: This year’s top 10 graphic design trends – list


The new Instagram icon is an important element of the platform’s success and plays a critical role in helping to build a strong and recognisable brand identity.

The new Instagram icon is a symbol of the popular social media platform, and including it in marketing material connects potential customers to your Instagram account.

The new Instagram icon reinforces your online presence and signals to users that you are active on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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Mau is one of the most popular marketing consultants and facilitator of eDigital‘s best marketing strategy training and best social media training.  Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

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