The new Instagram icon black PNG in 2024. The latest Instagram icon black on a transparent background large and small pixel sizes. The current official Instagram black icon aesthetics. 

Brought to you by Mau, a Senior Icon Designer and Instagram marketer at eDigital.


Before you start promoting your Instagram account with the latest Instagram black icon, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, the content you post on Instagram may reach just 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you do not even own.
  • Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:


On the 23rd of May 2023, Instagram updated its icon, colours, typeface and other brand elements with a refreshed visual identity.

Find below the new Instagram icon black PNG transparent.

Instagram icon black png

The new Instagram icon black PNG on a transparent background 

Popular read > The best free online logo design makers, apps and tools

Need Instagram marketing training? Contact us today.

⚡️Trending > The full-colour Instagram logo full-colour PNG

Most marketers use the latest Instagram icon black to be added as a key part of the visuals they use to promote a key event, Instagram contest or competition.  The new Instagram icon black is preferred when you want other elements within an image to take more of the viewers’ attention. This way, using the new Instagram icon black becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc. As people will get bombarded and distracted with hundreds of marketing messages during these celebrations, you should ensure your images that include the Instagram icon black look great.

You can also use > The new Instagram logo white png transparent

Other Instagram logo versions:

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Marketers using this logo are also reading: This year’s top 10 graphic design trends – list.


The new Instagram icon is easily recognisable. This means, that whatever Instagram icon size you use – black transparent or full colour -, it is easy to recognise. Instagram does a pretty good job at this with their new icon. While it seems somewhat generic at first, it’s easy to recognise it from far away.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


was brought to you by Mau
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Mau is one of the most popular marketing consultants offering the best marketing strategy training and thebest social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

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