If you are a Gen X with no children marketer or an older empty-nester marketer, it might be a challenge to know how teens are communicating these days.

Find the Most popular emojis teenagers are using in 2024.

Need marketing support targeting the Alpha Generation or Gen Z demographic, contact us


As emojis are now part of popular culture around the world. Emojis should be part of your social media strategy when you pepper your texts, Instagram posts, and TikTok videos with various little images to amplify your messages. Today’s emoji catalogue includes nearly 3,000 illustrations representing everything from emotions to food, natural phenomena, flags, and humans at various stages of life.

From some of the top 25 luxury high fashion brands to the world’s top 25 most popular sports athletes on Instagram, the top 10 Instagram influencers, top 10 TiTok celebrities; they all use emojis to engage their fans.

Using the right emojis becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the year campaigns, January sales, Earth Day, Refugee Day, etc.

Employees also find emojis useful when sending goodbye emails to colleagues or sending a farewell message to their boss.

When also used with the top 10  most popular hashtags on Instagram or the top 25 hashtags on Tiktok; emojis can offer marketers the opportunity to far better reach and engage their customers and audiences.

For example, combining some of the top 25 fitness hashtags on TikTok with fitness-related emojis will make it easy for people to find and understand your message.

The same applies when combining some of the top 25 most popular food hashtags on TikTok with food emojis or some of the top 25 most popular travel hashtags on TikTok with travel emojis.

Do not be surprised even marketers are crafting their own bios using emojis.

Behind all those symbols is the Unicode Consortium, a nonprofit group of hardware and software companies aiming to make text and emoji readable and accessible to everyone. Part of their goal is to make languages look the same on all devices; a Chinese character should be typographically consistent across all media, for example. But Unicode is probably best known for being the gatekeeper of emojis: releasing them, standardising them, and approving or rejecting new ones.

Jennifer Daniel is the first woman working at the Emoji Subcommittee for the Unicode Consortium helping to bring inclusive, thoughtful and fun new emojis. Now Jennifer is helping release emojis for a post-pandemic future in which they are as broadly representative as possible.


Uncover below the secret meaning of the top 13 emojis used by teens…


13. ✨✨

This article is ✨really awesome ✨

You got the meaning right?

It means you want to put “emphasis” on something you are saying.

TikTokers are using > The top 25 trending TikTok hashtags

12. ? 

Teens love to use the laughing face emoji. Face emoji at work only when texting the “old” boss so he/she/x gets it.

Marketers are reading > The top 10 social media marketing trends


11. ????

The double thumb-up emoji is a sarcastic way to say “f**k you b*tch”!

Desperate teens on TikTok are reading: How to get 100k new TikTok followers fast

10. ?

Do you have a boyfriend or girlfriend or a weirdo doing too much to get your approval or like?

Send that “full-on” person the popular “simping” emoji.

What is simping? Someone who does way too much for a person they like.

In other words, an ???? licker.

Do not ask me to translate it. 

Creators are watching: The best conceptual photography examples.  

9. ? ☠️

Your dad will never get this pair of emojis which means“funny”.

Related: The best Father’s Day marketing ideas and examples

8. ?

The eyeballs-up emoji means she/he/x is having a “duh moment”. She/he/x has done something “so dumb”, “so retarded” that they feel embarrassed just thinking about it.

Teens love filling in surveys for money, but you can also learn how to encourage survey participation

7. ?

The slightly happy face emoji means a teen thinks it is ok but she/he is not happy or excited about it.

Customer is the king - I am not happy with your service

Customer is the king – I am not happy with your service

Creators are reading: HHow to get Instagram followers fast and free

6. ?

The red flag emoji means a concern or an issue

Related: Australia map flag images – The official Juneteenth flag

5. ?

Youth are very sceptical and they will text or type the “eyes” emoji when they do not believe you.

Marketers are also reading: The best digital marketing metrics your boss only cares about. 

4. ??

The woman raising an open hand emoji means a teen is telling you she/he does not care what you say. The new “So what”.

Creators are reading > This year’s best 10 graphic design trends

3. ?

A teenager using the knife emoji is telling you are a Psycho!

⭐️ Popular read > The top reasons why good people do bad things

2. ?

According to some teenagers, the frog emoji means you or someone is ugly, really ugly!

You will also like > The top 25 most popular Australians on TikTok

1. ✂

The scissors emoji means cutting someone. It can also mean: lesbian

Just in: The top 10 most popular songs on TikTok


  1. ­The use of emojis increases engagement by a whopping 48% on Instagram.
  2. Tweets with emojis received 25.4% more engagement than those without emojis.
  3. A recent study analysed 31 million tweets and half a million Facebook posts and found that emoticons were a common factor among all the influential social accounts.
  4. 72% of 18-25-year-olds prefer using emojis to convey their feelings. This makes the use of emojis highly valuable in engaging brand or product sentiment.

Marketers are reading: Marketing to Australian youth – Best ideas and tips.


Just including a few emojis adds depth and realism to your youth marketing campaigns and messaging. It allows you to connect with your youth audience in a fun and creative way, making your brand relatable and approachable to teens. 

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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