COST PER LEAD (CPL) DEFINITION AND FORMULA

Find below Cost Per Lead (CPL) definition and the correct formula to calculate CPL by eDigital. If you need help or support measuring or tracking or digital marketing metric, contact us 🙂



COST PER LEAD (CPL) DEFINITION

Cost per Lead (CPL) Definition: The cost of acquiring a new lead.

COST PER LEAD CPL FORMULA

Cost Per Lead (CPL) formula: Digital Marketing Costs / Total Leads

RELATED: THE ONLY  12 DIGITAL MARKETING METRICS YOUR BOSS CARES ABOUT

WHY COST PER LEAD (CPL) IS AN IMPORTANT METRIC TO MEASURE AND TRACK 

  • My favourite digital marketing metric.
  • I think every Digital Marketer should be accountable for it.
  • This what Digital Marketing should do for your business, create interest for your services or products.

TIPS WHEN CALCULATING, MEASURING AND TRACKING COST PER LEADS (CPL)

  • Calculate this CPL per Digital Marketing Channel: SEO, SEM (Adwords), Social Media, Affiliates, Email Marketing, Display Advertising, etc.



OTHER KEY METRICS

COST PER LEAD (CPL) DEFINITION AND FORMULA

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By |February 23rd, 2019|measurement|