COST PER LEAD (CPL) DEFINITION AND FORMULA

Find below the Cost Per Lead (CPL) definition and the correct formula to calculate CPL by eDigital.

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COST PER LEAD (CPL) DEFINITION

Cost per Lead (CPL) Definition: The cost of acquiring a new lead.

COST PER LEAD CPL FORMULA

Cost Per Lead (CPL) formula: Digital Marketing Costs / Total Leads

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WHY COST PER LEAD (CPL) IS AN IMPORTANT METRIC TO MEASURE AND TRACK 

  • My favourite digital marketing metric.
  • I think every Digital Marketer should be accountable for it.
  • This is what Digital Marketing should do for your business, create interest in your services or products.

TIPS WHEN CALCULATING, MEASURING AND TRACKING COST PER LEAD (CPL)

  • Calculate this CPL per Digital Marketing Channel: SEO, SEM (Adwords), Social Media, Affiliates, Email Marketing, Display Advertising, etc.

OTHER KEY METRICS

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

COST PER LEAD (CPL) DEFINITION AND FORMULA

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best digital marketing metrics

best digital marketing metrics