COST PER LEAD (CPL) DEFINITION AND FORMULA

Find below Cost Per Lead (CPL) definition and the correct formula to calculate CPL by eDigital.

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COST PER LEAD (CPL) DEFINITION

Cost per Lead (CPL) Definition: The cost of acquiring a new lead.

COST PER LEAD CPL FORMULA

Cost Per Lead (CPL) formula: Digital Marketing Costs / Total Leads

RELATED: THE ONLY  12 DIGITAL MARKETING METRICS YOUR BOSS CARES ABOUT

WHY COST PER LEAD (CPL) IS AN IMPORTANT METRIC TO MEASURE AND TRACK 

  • My favourite digital marketing metric.
  • I think every Digital Marketer should be accountable for it.
  • This what Digital Marketing should do for your business, create interest for your services or products.

TIPS WHEN CALCULATING, MEASURING AND TRACKING COST PER LEADS (CPL)

  • Calculate this CPL per Digital Marketing Channel: SEO, SEM (Adwords), Social Media, Affiliates, Email Marketing, Display Advertising, etc.



OTHER KEY METRICS

COST PER LEAD (CPL) DEFINITION AND FORMULA

was written by…

mauricio escobar eDigital photo close up circle digital marketing consultant seo expert sydney speaker social media trainer instructor

Mauricio Escobar is a Digital Marketing Specialist (Masters in Marketing), Certified Facebook/Adwords Professional, Certified SEO Consultant, Top Linkedin Influencer (6k connections), StartUp Investor, Writer, International Speaker. 15+ years experience optimising Digital Marketing Campaigns. Worked for top brands such as Realestate.com.au, News Limited, The Athletes Foot, Thrifty, NSW Government. Mauricio also trains marketers via Strategy WorkshopsTraining Sessions. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. Mauricio travels the world (37 countries visited) while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Mauricio speaks three languages, football fan, latin dancer. Subscribe to Mauricio’s e-newsletter connect on LinkedIn Instagram Facebook

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By |January 20th, 2018|measurement|