HOW TO USE MAILCHIMP MERGE TAGS – GUIDE 2019

Find below How to Use Mailchimp’s Merge Tags to personalise your Mailchimp email marketing today! Curated by MAU. Senior MailChimp Marketing Specialist and trainer at eDigital.

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HOW TO USE MAILCHIMP MERGE TAGS

MailChimp has a lot of great merge tags that can help you customise your email marketing campaigns.

BENEFITS OF USING MERGE TAGS ON YOUR MAILCHIMP EMAIL

    • You can use these merge tags to dynamically add content to your email.
    • With merge tags, you can include your subscribers’ first and last names to make them feel special when they receive your email.
    • You can customise your emails based on interests your subscribers selected when they signed up for your list.
    • You can dynamically add the subject line and current date to the body of your email.
    • You can use merge tags to add links that allow your subscribers to share your campaigns on social networks, and add a sidebar that includes your Twitter profile information.

The list goes on.

This article will show you how to use merge tags and what they look like when they’re live. If you have any questions that aren’t addressed here, feel free to contact us. We’ll be happy to assist you.

Now, let’s get started!

STEP 1: FORMAT YOUR MAILCHIMP LIST INFO SO IT IS READY FOR MERGE TAGS

You can create your own merge tags based on information included in your list, such as subscribers’ names and interests, and then use MailChimp’s formatting tags to format them. For example, you may collect list members’ first and last names, locations, and interests when they sign up for your newsletter. You can use merge tags to personalize a newsletter by including members’ names the salutation.

Here’s how you do it:

1. Click Lists from within your MailChimp dashboard.

2. Select the list.

3. Choose List Fields and *|MERGE|* Tags from the Settings pull-down menu.

4. Choose a list value such as FNAME (first name), or add your own merge tag if you’ve collected other information about your list.

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You can also add your own merge tags if you’ve collected other information about your list, like interest groups. You can add up to 30 custom fields in your signup form. That seems like an awful lot of information, but if you collect data like location, age, gender, and various interests, you can create sophisticated campaigns that target different segments of your list. Now that you know how to locate and create custom tags with your list information, here are some ways you can format the tags.

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STEP TWO: |TITLE:YOUR_MERGE|

* Suppose you’d like to include the first name of each of your subscribers in the email you send them. However, you’re not sure if all your subscribers properly capitalized their first names when they signed up for your list. One person may have entered his name as “JOHN” and another might have signed up as “sAlly.”

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Continue learning how to use merge tags on Mailchimp by downloading the official guide below…

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how to use merge tags mailchimp guide pdf

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HOW TO USE MAILCHIMP MERGE TAGS

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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By |January 27th, 2019|mailchimp|