From cities and towns in India, Latin America to South East Asia, cycling is not a choice but a necessity for millions of people who cannot afford public transport or dream to own a private vehicle.THE GOOD NEWSWith the advent of the new sharing economy aided by technological advances; the youth in both developed and emerging economies see mobility in a totally different way. Some of them no longer feel the need to own a car; wanting convenience, comfort and fun ways of mobility instead. For both necessity and choice, people across the world are alternating between public transport, cycling, scootering, walking and shared rides (Uber, Didi, Ola, etc).
Indonesian bamboo bicycle designer Singgih Susilo Kartono
CYCLING IS BACK TO STAY
Pushed by the current health challenges across the world, people are minimising crowded public transport, undusting their bicycles and getting back into cycling for commuting.
The number of people back into cycling can be confirmed by the increase of searches on Google for cycling-related topics.
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YOUR CUSTOMERS AND CYCLING
Even if you do not sell cycling-related products and services, your marketing and branding can participate in the “Cycling” conversation.
Marketers can play a very important role. The more marketers promote cycling, the more local, state and national governments will open to the conversation and change the dynamics of how planners and urbanists design cities and towns.
IT IS NOT NORMAL!
Same as fast-produced food available on supermarkets’ shelves across the world; we currently have a massive issue with private vehicle ownership, CO2 emissions generated, the physical space vehicles take and the economic intake of people’s wages.
It is not normal that some of what they could be called “developed” cities still do not offer safe, unique cycling routes for their residents i.e. Sydney and others.
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START SEEDING WITH WORLD BICYCLE DAY
To help with this, we have come up with a few visuals you can use or get inspiration from to start your contribution. You can download and use the logos, images and icons for free and promote “World Bicycle Day“.By promoting World Bicycle Day you are helping create a new normal:
- Cities and towns with cleaner air
- Citizens who are fitter, stronger
- Happier and safer kids and adults enjoying your neighbourhood
- Reduce the risk of mental illness around your loved ones
- Inspire your employees and customers with fun cycling activities during World Bicycle Day.
- Help create a more egalitarian community where anyone has easy access to a healthy way of mobility.
FUN WORLD BICYCLE DAY IMAGES
world bicycle day Hawaiian shirt tropical
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ROAD BIKE – WORLD BICYCLE DAY IMAGE
World Bicycle Day – Yellow Red Image
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BIKE WHEEL WORLD – WORLD BICYCLE DAY IMAGE
world bicycle day 3 June logo
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HAPPY WORLD BICYCLE DAY IMAGE
Happy World Bicycle Day
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JUST KEEP GOING – WORLD BICYCLE DAY IMAGE
World Bicycle Day just keep going
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MEET ME AT THE PARTY – WORLD BICYCLE DAY IMAGE
World Bicycle Day – meet me at the party
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HAPPY WORLD BICYCLE DAY IMAGE WITH KIDS CYCLING
World Bicycle Day – creating the new normal
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BACK TO THE NEW NORMAL – WORLD BICYCLE DAY IMAGE
World Bicycle Day – Donde esta tu bici?
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YOUNG MAN CYCLING – WORLD BICYCLE DAY IMAGE
World Bicycle Day fixie yellow
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WOMAN CYCLING – WORLD BICYCLE DAY ILLUSTRATION
woman cycling Meroo Seth illustration via Behance
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MAN CYCLING – WORLD BICYCLE DAY ILLUSTRATION
man cycling Srdja Dragovic illustration via Behance
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HIPSTER WOMAN WITH TATTOOS – WORLD BICYCLE DAY ILLUSTRATION
world bicycle day – fit girl tattoo illustration by Jorge Lawerta via Behance
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HIPSTER MAN WITH BEARD – WORLD BICYCLE DAY GIF
World Bicycle Day hipster beard riding pedalling pink by Malena Guerrero via Behance
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LET’S RIDE HIPSTER MAN WITH BEARD – WORLD BICYCLE DAY ILLUSTRATION
World Bicycle Day – lets ride icon illustration
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SEXY WOMAN CYCLING – WORLD BICYCLE DAY GIF
World Bicycle Day – naked woman gif
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ROMANTIC COUPLE CYCLING – WORLD BICYCLE DAY GIF
couple cycling airport Carolina Buzio illustration gif via Behance
World Bicycle Day is surely a great opportunity for sustainable brands to celebrate with their current and potential customers. However, if properly executed cycling can be an important part of your ongoing marketing campaign and not just a one-day celebration. Work with your team and brand ambassadors in effective ways you can bring to life the cycling activity to a new level. For example, offer tools that inspire and support customers and employees to cycle every day.
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WORLD BICYCLE DAY IMAGES, LOGOS & ICONS
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