THE WORLD’S TOP 10 LIVE STREAMERS IN 2024
The world’s top 10 most popular live streamers in 2024. The top 10 most watched live streamers in 2024. The most followed streamers on Twitch, Kick and YouTube.
By Mau, Global Head of Marketing Strategy at eDigital.
THE WORLD’S TOP 10 LIVE STREAMERS IN 2024
Before you start using some of the world’s top 10 most popular live streamers in 2024, let me tell you something you probably have been turning a blind eye to…
Social media platforms are not helping your business
- Social media platforms are “money extraction” machines. Their business model is to make money from you.
- Their algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
- You keep trying to build audiences on social media platforms you will never own.
- You cannot transfer your hard-earned social media followers to your best CRM software.
- Your customer acquisition costs from social media ads are through the roof.
The solution
I can offer you the best digital marketing strategy workshops that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE WORLD’S TOP 10 LIVE STREAMERS IN 2024
The research was completed by some of our best Instagram virtual assistants.
10. IlloJuan
IlloJuan is a popular live streamer with 3+ million followers on Twitch
Marketers are reading > This year’s top 10 social media marketing trends
“Some of the world’s most popular live streamers will continue to partner with brands to help them build a community of raving fans this year”
Mau
9. Jynxzi
Nicholas Stewart (Also called Jynxzi) is a popular live streamer with 3.7+ million followers on Twitch
⭐️ Trending this week: How to write the best social media brief + template
8. Sapnap
Nicholas Armstrong (Sapnap) is a popular live streamer with 4.5+ million followers on YouTube, 3.2+ million followers on Twitch and 30k followers on Kick.
Just in: The world’s top 10 female streamers – list
7. Kai Cenat
Kai Cenat is a popular live streamer on Twitch with 9+ million followers.
Kai Cenat brand partnerships include Nike, NBA’s All-Star Celebrity Game and collaborations with Nicki Minaj.
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6. ElSpreen
ElSpreen is a popular live streamer on Twitch with 9+ million followers.
⚡️ Breaking news: The new TikTok logo png
5. xQc
xQc is a popular live streamer with 12+ million followers on Twitch and 600+ thousand followers on Kick
Interesting read: The best live-shopping apps and live-selling software
4. Ibai Llanos
Ibai Llanos is a popular live streamer on Twitch with 15+ million followers.
Ibai Llanos, a popular streamer on Twitch – male obesity fat meme
The world’s top 25 most-followed TikTok celebrities – ranking list.
On Twitch, the Spanish streamer Ibai Llanos has the record of welcoming 3.8+ million viewers to the fourth edition of his influencer boxing event, La Velada del Año.
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3. auronplay
Auronplay is a popular live streamer on Twitch with 16+ million followers.
Streamers are reading: The world’s top 10 female streamers – list
2. IShowSpeed
IShowSpeed is a popular live streamer with 23+ million followers on Youtube.
Darren Jason Watkins Jr., known online as IShowSpeed, is an American online streamer and YouTuber.
Darren is best known for his variety livestreams, in which he primarily plays video games, including FIFA, Fortnite, and Roblox.
Watkins registered his channel “IShowSpeed” in 2017, primarily posting gaming content.
IShowSpeed was accused of being racist towards a Chinese man wearing the Argentina t-shirt during the Football World Cup in Qatar in 2022.
IShowSpeed popular live streamer Darren Jason Watkins Jr. Photo: EarlyGame
Just in: The new Kick logo green PNG
iShowSpeed hit a massive viewership milestone amid his tour of Southeast Asia in 2024. Shortly after smashing his personal record by attracting 600k live YouTube viewers in Thailand, the creator (aka Darren Watkins Jr.) held a live stream in Indonesia—and brought in 1+ million viewers.
1. Dream
Dream is one of the world’s most popular live streamers with 32+ million followers on YouTube and 6.2+ million followers on Twitch.
Popular this month: The top 25 trending TikTok hashtags right now
Next: The world’s top 10 YouTubers
OTHER POPULAR STREAMERS
- Stableronaldo (a sleep streamer) is a popular live streamer on Twitch with 3+ million followers.
- Ironmouse (Puerto Rican streamer) is a popular live streamer on Twitch with 2+ million followers.
- PaulinhoLOKObr is a popular live streamer on Twitch with 2+ million followers.
- Lazy (a sleep streamer) is a popular live streamer on Twitch with 900k+ followers.
- AdinRoss is a popular live streamer with 800+ thousand followers on Kick
- Nix is a popular live streamer with 700+ thousand followers on Twitch
- Joseph Wohala (JoeWo) 700+ thousand followers on Twitch
☠️ Live streamers are reading > The top 25 trending TikTok hashtags right now
THE BEST METRICS WHEN PARTNERING WITH A STREAMER
- Hours watched. Hours watched are defined as the total number of hours an audience spends watching live content. Traditional television campaigns often measure in “reach” or the total number of viewers that saw the program, but this metric doesn’t take into account how long they were watching. Hours Watched is a better metric to show just
how much content was seen. - Unique registered viewers. The total number of unique viewers that watched the live content and were logged into the platform. Logged-in viewers are often more engaged and repeat viewers of creators, and can be a better metric to base a campaign on.
- Brand Mentions. Measuring the number of mentions your brand has across live-streaming chat can be informative to keep track of performance. These mentions can help you find who is already talking about your brand, about your competitors, and help you find where to activate with creators.
- Chat engagement. Chat Engagement measures the number of users watching the live content that typed at least one message in the live-stream chat. Measuring chat engagement can help show how active and interested a streamer’s audience is in the content on screen. The more engaged an audience, the more likely they’ll pay attention to a campaign.
You can also see: The world’s top 10 female streamers – list
Professional streamers are using: The best social media marketing plan template
Conclusion
The positive impact of partnering with popular live streamers depends on alignment with your target audience and brand personality. When executed effectively, collaborations with live streamers can significantly enhance your brand’s visibility, engagement and conversion rates.
eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE WORLD’S TOP 10 LIVE STREAMERS IN 2024
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