THE BEST 7 LEAD GENERATION SOFTWARE & TOOLS IN 2024

Find below some of the world’s best 7 lead generation software in 2024 list. The top 7 lead generation tools for B2B marketing.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

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WHY USE A LEAD GENERATION SOFTWARE?

Lead generation is a key part of any digital marketing strategy.

You can’t just put out a blog post every week and hope to capture new business leads.

Using one of the best lead generation software is one of the best options when it comes to effectively collecting details of hot prospects. Because some of the best lead generation tools are generally used towards the bottom of the customer purchase journey – also called the sales funnel – once prospects are visiting your site, just a small change in conversion rate can have a huge impact on your profit over time.

Is lead nurturing the same as lead generation?

Lead nurturing should be part of your lead generation strategy.

The rule of seven dictates that most prospects won’t take the next step in the customer purchase journey until they’ve heard from you or engaged with your content at least seven times. In the age of constant incoming information and intrusive advertising, this rule has never been more important.

Simply blasting a one-off email message doesn’t cut it anymore.

To truly reach your potential customer, you (the marketer) need to diversify your messaging to communicate both how and when your leads want to hear from you so you can gradually nurture your leads towards a sale.

This means using more than just one medium. Email marketing is great but a multi-channel marketing approach is much more effective.

Lead generation tools such as automated SMS messaging, physical postcards and even retargeting can help you reach your potential customers, increase leads and earn a sale for your business.

These days marketers need to find not only the best lead generation software but a complete marketing 360 software that offers a series of mixed media messages featuring engaging content highlighted occasionally by an offer, get more leads, build brand advocates and have a reliable process for generating consistent sales.

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THE BEST 7 LEAD GENERATION SOFTWARE IN 2023

If you cannot be bothered to read this whole article and need a recommendation now, you can pick Unbounce. Unbounce is by far our preferred lead generation software we use to help some of our most demanding clients skyrocket their leads and sales.

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7. DRIP

drip logo email marketing automation software

Drip is a marketing automation platform designed to help e-commerce brands put their customers first and build brand love through email, onsite, and tight third-party integrations. Create real relationships using the power of email, onsite messaging, and proven customer-first strategies.

best crm software marketing automation

best CRM software – marketing automation

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6. KEAP

keap logo png marketing automation crm

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without chaos. You can collect more leads, convert them to clients and turn those clients into fans with Kemp’s powerful CRM for small businesses and sales and marketing automation.

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5. HUBSPOT

hubspot logo png

The Hubspot CRM will help you capture and convert leads in a number of ways: landing pages, live chat, conversational bots, and forms. You will be able to understand your leads by knowing their activity on your website. With Hubspot, you will be able to segment your leads by different parameters and engagement through automated email marketing or ad retargeting.

The HubSpot platform is great not only for lead generation but also for marketing automation, CRM, sales management, customer service, resources and support to help your business grow.

4. ACTIVE CAMPAIGN

active campaign logo png email marketing software

ActiveCampaign helps you send targeted, personalised email marketing messages that align with your email contacts’ interests. A great lead generation and marketing platform to increase loyalty, more repeat orders, and more referrals as your email send-outs nurture a strong customer relationship throughout all stages of your customer lifecycle. You can also use Active Campaign’s iPad-optimised lead forms to get people to subscribe/register for your event.

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3. CONNECTIO

With Connectio you can get your visitors to bring you even more visitors by enticing them with a cool giveaway or reward if they invite their friends!

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HOW TO CHOOSE A LEAD GENERATION SOFTWARE

The best way you generate new leads is to pay for software you will actually use, so identify what your “lead generation” needs are and then pick the software or tool that actually meets those needs.

Some of the top key considerations when choosing a lead generation software or tool are:

  • Does the lead generation software allow you to easily capture and safely store your potential customer data?
  • Can you publish a lead generation flow with no need for a web or app developer?
  • Can you capture website visitors’ information and make sales via forms that integrate with your CRM and other business systems?

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2. LEADPAGES

leadpages logo png landing page builder

Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups or alert bars. Grow your email subscriber list with opt-in offers, instant digital file delivery, and conversion-optimized content. Increase your income with high-converting sales pages, built-in checkouts, and secure online payments powered by Stripe. Check up on your performance with real-time tracking and run unlimited split tests to maximize your results.

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1. ONTRAPORT 

ontraport logo png marketing automation software

If you need more than a “lead generation” software and you are looking for a potent 360 marketing tool that includes CRM, marketing automation, e-commerce, email marketing, SMS marketing and more then Ontraport is a great option to review. Ontraport offers automated marketing (aka funnels) of lead nurturing emails, SMS, and physical postcards, you can nurture your leads over time to ensure the greatest odds at converting. The details of setting up such a “lead generation and nurturing” process can be supported by one of our eDigital’s lead generation specialists. 

Ontraport’s key features:

  • Lead scoring. Lead scoring is an automatic dynamic scoring system that uses point values to provide insight into the engagement level of your contacts. The more a contact engages with your assets, the higher the point value they’ll have — giving a clear signal to your sales team that they’re highly interested in what you’re offering.
  • Integrations with TikTok, Linkedin and other social media platforms to connect your lead generation forms with Ontraport via Zapier.

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WHEN IS THE RIGHT TIME TO USE LEAD GENERATION SOFTWARE?

You’ll get the most out of “lead generation” software once you have something to promote (or pre-sell). If you’re not quite there yet, consider subscribing to some of the above best lead generation software or tools blogs and e-newsletters. They are packed with resources that will help you grow your business and lay out your digital marketing strategy and lead generation with confidence.

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WOULD I NEED ANY OTHER TOOLS APART FROM LEAD GENERATION SOFTWARE?

You can use “lead generation” software to collect leads and deliver digital resources without any other software. However, in the long term, you will use CRM software to store and follow up with the new leads your lead generation tool has generated. If you are using the checkout feature of some of the above lead generation software, you will likely need a Paypal or Stripe account.

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WOULD A NEW LEAD GENERATION SOFTWARE REPLACE MY WEBSITE?

It depends. Some marketers use “lead generation” software to create all the web pages their business needs, including their home page.

However, the primary purpose of lead generation software is to get website/app visitors’ details so you can sell to them or at least get them into your sales funnel.

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THE TOP 4 BENEFITS OF USING A “LEAD GENERATION” TOOL

  • Discover new customers and convert your website/app visitors.
  • Have all your leads stored in one single software
  • Create automated follow-ups.
  • Rate your leads according to success probability (aka lead scoring).

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OTHER TOP LEAD-GENERATION TOOLS

  • Accelo, Albacross, Bigin, Fastbase, LeadForensics, Lusha, MailChimp, Pipedrive, RocketReach, SALESManago, Thryv, Zoho and Zoominfo.

CONCLUSION

Some of the above best Lead generation software and platforms play a crucial role in generating and nurturing leads to drive sales and grow a business customer base. Some of the world’s top lead generation software provides businesses with the tools and capabilities to streamline and optimise their lead generation efforts. These platforms enable targeted lead generation, efficient lead management, nurturing, and analysis, ultimately contributing to increased efficiency, higher conversion rates, and business growth.

Need training on how to boost your leads and sales online and increase conversions? Contact us today! 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

THE BEST LEAD GENERATION SOFTWARE AND TOOLS

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