Find the top 10 most popular Instagram hashtags in 2024.

Copy and paste some of these top 10 hashtags on Instagram.

Adding some of the most used hashtags will help you get more chances to increase your Instagram content reach, likes and followers. 

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

Our Instagram virtual assistants have just completed research that uncovers the top 10 Instagram hashtags in 2024.

Find below the top 10 most popular  Instagram hashtags globally. You can also find the top 25 most trending hashtags on Instagram right now.


Before you start using some of the top 10 most popular hashtags on Instagram in 2024, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your CRM.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

Book a marketing strategy training session for your team that will help you:

Popular read today > The top 10 graphic design trends right now


Discover below the most popular Instagram hashtags to connect with your target audience.

Tip: You can only add up to 30 hashtags on an Instagram post. Copy and paste some of these 10 hashtags on your Instagram posts if relevant to the theme/topic of your content shared on Instagram.

10. #travel

726+ million posts

Related: #beautifuldestinations

Marketers are reading > The top 25 most-followed British on Instagram

9. #nature

804+ million posts

Related: #beach – #sky – #landscape – #sea – #sunrise

matt eye australia river nature long hair hands blond man

Matt eye Australia river nature long hair hands blond man – eDigital © copyrights #nature

⚡️ Popular download > The new Instagram logo png


You can add up to 30 hashtags per post. However, Instagram’s recent recommendation is to only use between 3-5 hashtags per post while Instagram continues to develop semantic keyword search for content discoverability: the words added to captions or the topics in your videos will become searchable too.

8. #beautiful

837+ million posts

Related: #amazing – #pretty

beautiful Colombian black woman turbante pañoleta smiling

#beautiful Colombian black woman – turbante – pañoleta – smiling

“Globally, each social media platform offers a unique set of popular and trending #hashtags. For example, the most popular TikTok hashtags are quite different to these popular Instagram #hashtags. Compare these lists and have a platform-specific #hashtag strategy”


7. #photography

1+ billion posts

Related > The top 25 most popular food hashtags on Instagram


Hashtags become even more powerful when used in challenges, which prompt Instagram users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick or make a funny dance move. Each participant then posts their video on Instagram along with specific hashtags for the challenge.

Sometimes these popular “challengecompetitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

6. #art

1+ billion posts

Related: #artwork – #arte – #artoftheday – #streetart

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5. #photooftheday

1+ billion posts

Find the top 25 photography hashtags for Instagram

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – Global Head of Marketing Strategy at eDigital.

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4. #fashion

1.1+ billion posts

Related: #moda – #fashonblogger – #fashionista – #fashionstyle – #styleblogger

best fashion hashtags Instagram

The world’s top most popular fashion hashtags on  Instagram – list – #fashion #fashionhashtags

Marketers are reading > The top 10 social media marketing trends

3. #instagram

1.2+ billion posts

Instagram logos gallery creative artistic awesome

Instagram logos gallery creative artistic awesome – #instagram

“Publishing both popular and niche hashtags on your Instagram content will increase the chances of being displayed on the Instagram explore feed”


Find the top 25 fitness hashtags for Instagram

2. #instagood

1.7+ billion posts

Related: #igers – #instamood – #instapic – #instagramers – #instagramreels

Marketers are using > The best social media strategy plan template

1. #love 

#love is the most popular hashtag on Instagram globally used in 2.1+ billion posts

Related: #loveyourself – #loveyou  -#iloveyou

The New York Times Love City 24 hours Valentines Day

The New York Times Love City 24 hours – The top Valentine’s Day hashtags on Instagram

I know what you are thinking:

In a world where most people are poor and depressed, who has the time to post videos about love?

Golu’s Instagram viral videos channel (@golu_008__ ) makes one thing very clear: he loves his wife and he isn’t afraid to show it off.

Yes, that’s right!

Golu’s declarations of love have taken him a long way.

The couple’s hilarious short-form skits and undeniable chemistry have attracted 1+ million subscribers on Instagram and a whooping 12+ million subscribers on YouTube.

That impressive audience places Golu’s love-related channel (aka GOLU008) among the most successful love-related hubs in India.

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Next > The top 20 most popular hashtags on Instagram.

You can also find the top 25 most trending hashtags on Instagram right now.


If you want to search for a specific hashtag on Instagram, simply click on the magnifying glass at the top of the Instagram website’s screen, then type #[yourhashtag] and Instagram will automatically show you the hashtag total count. You can then click on it to see all the content for that specific hashtag.

Alternatively, you can type this URL on your web browser:

Change the “hashtag” word for your desired hashtag on that URL.


You and your team should also learn about:

  • Popular Instagram video styles and trends
  • Top trending effects and filters
  • Influencers in your industry and their audiences.
  • The Instagram influencer creator culture and its jargon

Ready to book an Instagram marketing training session? Contact us.

Last note: Is your marketing not reaching your sales targets? Stop wasting your money on marketing that is not performing. Find how you can increase your sales with our eCom boost program!


  • Instagram is well known for sparking trends and inspiring shoppers.
  • Instagram has a fun, inspiring and persuasive atmosphere that prompts participation and shopping helping propel numerous products and brands into viral status – and not just the big brands in fashion or sports but even smaller businesses selling affordable and innovative products!
  • Hashtags play an important role in Instagram marketing strategies. Writing the right hashtag for Instagram helps users find the content they’re interested in, join conversations they care about and meet other users with similar interests and hobbies.
  • More importantly, hashtags increase a post’s visibility in the “Explore” feed, where users spend most of their time, and that visibility can push your videos to go viral.

✅  Marketers are using > The best social media marketing plan template


This top 10 most popular Instagram hashtags ranking list is dynamic. Every year, some new hashtags become extremely popular and others fade away. Popular hashtags on Instagram tell marketers what topics and themes people enjoy uploading content about. Only use popular Instagram hashtags if your brand has earned the right to add to the conversation related to a particular hashtag, otherwise, your content will look spammy. 

Need training on how to boost your leads and sales online and increase conversions? Contact us today! 

Next > The top 20 most popular hashtags on Instagram.

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