REACH VS IMPRESSIONS ON INSTAGRAM INSIGHTS

Find below the difference between Reach vs Impressions on Instagram Insights. Brought to you by MAU. Senior Digital Marketing Specialist at eDigital.

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REACH VS IMPRESSIONS ON INSTAGRAM INSIGHTS

Are you trying to figure out what the difference is between Reach and Impressions on Instagram Insights? Below is our explanation.

WHAT IS REACH ON INSTAGRAM INSIGHTS

Reach is the total number of unique Instagram users who saw your content on a specific time range.

WHAT IS IMPRESSIONS ON INSTAGRAM INSIGHTS

Impressions are the total number of times your Instagram content was displayed, regardless whether one user saw it one or more times or if it was clicked or not.

REACH NUMBERS WILL BE ALWAYS LOWER THAN IMPRESSIONS

Most of the time your Instagram reach number will be lower than your Instagram impressions on Instagram Insights because one unique user may have seen your content more than once, creating many “Impressions” of the same content but only one “Reach” count.

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If you need support with your Instagram Insights analysis, please contact us. We offer consulting and training sessions.

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REACH VS IMPRESSIONS ON INSTAGRAM INSIGHTS

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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