THE NEW OPTIMAL INSTAGRAM AD SIZES AND DIMENSIONS

Find the new optimal Instagram ad image pixel size, dimensions & aspect ratio specs. Upload the right image specs for your Instagram ad.

THE NEW OPTIMAL IMAGE SIZE FOR AN INSTAGRAM AD

THE NEW OPTIMAL IMAGE SIZE / DIMENSION FOR AN INSTAGRAM AD

Instagram Ads are no different to normal Instagram posts in terms of Instagram sizes and dimensions, with square, portrait, landscape, Instagram stories and reels available to turn into a paid ad.

When creating Instagram ads, I can recommend using the most optimal Instagram portrait image photo size, as this will take up the most screen real estate when your target audience is scrolling through their feed, giving the ad more chance of your Instagram ad being visible!

The most optimal Instagram ad size and dimension is the Instagram portrait size: 1080px X 1350px (4:5)

✪ Expert tip: Most social media managers are using either the portrait size 1080 x 1350px ( aspect ratio 4:5) or the landscape size 1080 x 608px (1.91:1) as these two image sizes can also be used for:

Facebook & Instagram organic posts
Facebook & Instagram ads

This is particularly important when you do not have much time to be playing around with different image sizes and you use the Facebook business suite or Facebook Creators Studio to schedule posts in advance.

Using another image size will trigger the below notification when using the Facebook business suite to post or schedule a post with an image to be published on both Facebook and Instagram

Adjust image aspect ratio notification Facebook business suite post

INSTAGRAM IMAGE ADS FOR FEEDS

Design Recommendations

Image File Type: JPG or PNG
Recommended Ratio: 1:1
All Supported Ratios: 1.91:1 to 4:5
Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30

Technical Requirements

Maximum File Size: 30MB
Minimum Width: 500 pixels
Minimum Height: 400 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect Ratio Tolerance: 1%

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INSTAGRAM IMAGE ADS FOR STORIES

Design Recommendations

Image File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations

Primary Text: 125 characters
Technical Requirements
Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

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INSTAGRAM VIDEO ADS FOR FEEDS

Design Recommendations

File Type: MP4, MOV or GIF
Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

Primary Text: 125 characters
Maximum Number of Hashtags: 30

Technical Requirements

Video Duration: 1 second to 60 minutes
Maximum File Size: 250MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

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INSTAGRAM VIDEO ADS FOR STORIES

Design Recommendations

File Type: MP4, MOV or GIF
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations

Primary Text: 125 characters

Technical Requirements

Video Duration: 1 second to 60 minutes
Maximum File Size: 250MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

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INSTAGRAM VIDEO ADS FOR REELS

Design Recommendations

File Type: MP4, MOV
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 500 x 888 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but strongly recommended

Reels ads should not contain:

Reels published before October 15, 2021.
Licensed music. Instagram recommends using original audio or royalty-free music available in the Meta Sound Collection.
Media that has a face or camera effect.
Media with a GIF.
Media with product tags.
Videos that contain edit lists or special boxes in file containers.

Text Recommendations

Primary Text: 72 characters

Technical Requirements

Video Duration: 0 seconds to 15 minutes
Maximum File Size: 4GB

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CONCLUSION

Using the best Instagram ad size is essential for maximising visual impact, offering the best user experience when people are looking at your ad which will lead to better chances at engagement and conversions.

The most optimal Instagram ad size will also help you adhere to the Instagram official guidelines, minimising the risk of your ad not being approved.

By optimising your ad size, you can create more effective and successful Instagram ad campaigns that boost brand awareness and/or drive leads and sales for your business.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

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