THE BEST 21 INSTAGRAM COMPETITION IDEAS AND EXAMPLES IN 2024

Find below the best 21 Instagram competition ideas and examples in 2024. The top 21 Instagram contests and giveaways examples, tips and tricks for 2024. 

Curated by Mau, a Senior Digital Marketing Specialist and training facilitator at eDigital.

THE BEST 21 INSTAGRAM COMPETITION IDEAS AND EXAMPLES IN 2024

Thousands of marketers working for some of the top fastest-growing industries are looking for new exciting ways to run great Instagram competitions and achieve their unique marketing strategic objectives.

Our best Instagram virtual assistants have discovered consumers love competitions, contests and giveaways that provide tangible value to their lives.

Running a successful Instagram competition for your key audiences will help you reach your customers in the different phases of their purchase journey.

⚡️ Trending > The best Influencer marketing platforms list

THE BEST 21 INSTAGRAM COMPETITION IDEAS AND EXAMPLES IN 2024

Before you get inspired by some of the coolest and most effective Instagram competition ideas and examples below, you should know how to run a successful Instagram competition in Australia.

21. SOFADOTCOM INSTAGRAM COMPETITION IDEA

instagram giveaway contest example - sofadotcom sofa competition 4451 comments

instagram giveaway contest example – sofadotcom sofa competition 4451 comments

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20. MIRBEAU INN SPA INSTAGRAM COMPETITION EXAMPLE

instagram giveaway contest mirbeau inn spa 100 dollar voucher competition - 1745 comments

Instagram giveaway contest mirbeau inn spa 100 dollar voucher competition – 1745 comments

Top template > The best Competition Terms and Conditions template

19. RAPALA CANADA INSTAGRAM COMPETITION IDEA

instagram giveaway competition idea - rapala canada fishing kit 2289 comments

Instagram giveaway competition idea – rapala Canada fishing kit 2289 comments

Fitness influencers are reading > The world’s top 25 most popular female fitness influencers on Instagram

18. KIM JOYS KITCHEN INSTAGRAM COMPETITION EXAMPLE

best instagram competition idea - kim joys kitchen enamel pins giveaway 4429 comments

best Instagram competition idea – Kim Joys kitchen enamel pins giveaway 4429 comments

Aussie marketers are reading > The top 10 most popular Australian women on Instagram

17. SARAH INGRAM INSTAGRAM COMPETITION IDEA

yummy instagram competition idea - free meal for two people giveaway 28 comments

yummy Instagram competition idea – free meal for two people giveaway 28 comments

Need an animator? The top 25 most popular animation artists on Instagram.

16. DRESS CIRCLE EMPORIUM INSTAGRAM COMPETITION EXAMPLE

Tip: you can also run a quiz contest which can bring you a massive amount of new leads.

A great tool is Interact which will allow you to create and run your quiz contest. Then you can promote your quiz using your Instagram account.

top instagram contest idea - dressemporium $150 dollar voucher giveaway 53 comments 576 video views

top Instagram contest idea – dressemporium $150 dollar voucher giveaway 53 comments 576 video views

Fashion marketers are reading > The top 10 most-followed fashion brands on Instagram

15. LILY VANILLI CAKE INSTAGRAM COMPETITION IDEA

top instagram competition example - lily vanilli chocolate cake giveaway 271 comments

top Instagram competition example – lily vanilli chocolate cake giveaway 271 comments

You will also want to know > The best day and time to post on Instagram – backed by data.

14. LABELS BOUTIQUE NICOSIA INSTAGRAM COMPETITION EXAMPLE

successful instagram competition idea - backpack giveaway 300 plus comments

successful Instagram competition idea – backpack giveaway 300 plus comments

Social media managers are reading > The top 10 most-followed brands on Instagram

13. FAIT MAISON LONDON INSTAGRAM COMPETITION IDEA

successful instagram competition example - fait maison london afternoon tea for two people giveaway 846 comments

successful Instagram competition example – Fait Maison London afternoon tea for two people giveaway 846 comments

Marketers are reading > How to run a successful Instagram competition in Australia

12. FIGHT EQUIPMENT UK INSTAGRAM COMPETITION EXAMPLE

nice instagram competition example - sparring set gloves pads giveaway 119 comments

nice Instagram competition example – sparring set gloves pads giveaway 119 comments

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11. CENTRAL PARK MALL INSTAGRAM COMPETITION IDEA

instagram competition winner announcement example - central park mall

Instagram competition winner announcement example – Central Park Mall

Marketers in the UK are reading > The top 25 most followed British people on Instagram

10. TASMAN SEA SALT INSTAGRAM COMPETITION EXAMPLE

best instagram contest example - win year of sea salt supply 400 plus comments

best Instagram contest example – win year of sea salt supply 400 plus comments

Football fans are checking out > The world’s top 10 most-followed footballers on Instagram

9. MIND BEAUTY SOUL INSTAGRAM COMPETITION IDEA

cool instagram competition example - bathbombs giveaway 631 comments

cool Instagram competition example – bathbombs giveaway 631 comments

Marketers are wondering > What time zone does Instagram Insights use? 

8. BLACK TOWER WINE INSTAGRAM COMPETITION EXAMPLE

cool instagram contest example - black tower wine the esplanade hotel four night stay accommodation giveaway 1989 comments

cool instagram contest example – black tower wine the esplanade hotel four night stay accommodation giveaway 1989 comments

Marketers are using > The best Instagram competition apps, contests tools and giveaways software

7. A  BEAUTIFUL SIGN INSTAGRAM COMPETITION IDEA

effective instagram contest idea - decorative name sign 572 comments

effective Instagram contest idea – decorative name sign 572 comments

⭐️ Most read today > The best Competition Terms and Conditions template

6. QD STORES INSTAGRAM COMPETITION EXAMPLE

effective instagram contest idea - sponge scour giveaway 1001 comments

effective Instagram contest idea – sponge scour giveaway 1001 comments

Marketers found useful > The latest Instagram verified account badge requirements

5. PEONY FAUX FLOWERS INSTAGRAM COMPETITION IDEA

excellent instagram competition idea - peony faux flowers giveaway 1251 comments

excellent Instagram competition idea – peony faux flowers giveaway 1251 comments

Social media managers are reading > The best bots to get free followers on Instagram

4. MEGANS RESTAURANTS INSTAGRAM COMPETITION EXAMPLE

great instagram contest example - win dinner for four people 804 comments megans restaurants

great Instagram contest example – win dinner for four people 804 comments Megan’s restaurants

Instagram creators are enjoying > The world’s top 25 sports athletes on Instagram.

3. PLUMO STUDIO INSTAGRAM COMPETITION IDEA

instagram giveaway idea - win a woman dress competition plumo studio 654 comments

Instagram giveaway idea – win a woman dress competition plumo studio 654 comments – like it win it text

Marketers are reading > How to write the best social media strategy

2. KYLIE JENNER LOOP GIVEAWAY EXAMPLE

Instagram loop giveaways are Instagram contests that offer a big prize, but require people to follow a set amount of Instagram accounts to enter.

kylie jenner kardashian instagram loop giveaway example

Kylie Jenner Kardashian Instagram loop giveaway example

Popular read > How to run a successful Instagram competition in Australia

1. GROUP OF RESTAURANTS COMPETITION FOR CHRISTMAS – FOOD MAS 9 x $100 gift voucher competition

#100 dollars these days may only pay for half of a bill at restaurants in Cairns, Australia.

One bigger prize could have attracted a far bigger number of entrants.

For example, a 1000-dollar prize to spend during a whole year at any of the nine restaurants mentioned.

A $1k prize could have been far more attractive than a just $100 voucher.

The commitment from each restaurant remains the same. Every dinner is paid from the $1000 pool to the restaurant where the winner decides to dine.

Food Mas Competition Cairns restaurants December 2021 Gleam.io

Food Mas Competition Cairns restaurants December 2021 Gleam.io

HOW TO INCENTIVISE PEOPLE TO PASS YOUR COMPETITION TO THEIR FRIENDS

If you want your competition to also include people who refer others to enter, then you will need a referral system or tool in place. One great tool is Ambassador which will help you track referrals to your competition super easy. The latest consumer contest run by StockX has used the Ambassador tool to track referral entries.

Marketers are also reading: The best “Game of Skill” competition terms and conditions template.

CONCLUSION

Checking out some Instagram contest ideas and examples for marketing can help you leverage the power of contests to boost engagement, grow followers and increase brand awareness.

Instagram consumer competitions can also help you collect user-generated content, drive website traffic and generate leads for your business.

By incorporating contests/competitions into your Instagram marketing strategy, you can achieve your marketing objectives and build a stronger connection with potential customers, followers and fans. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram consumer competitions that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST INSTAGRAM COMPETITION IDEAS AND EXAMPLES IN 2024

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