THE BEST 16 VIDEO EDITING APPS FOR INSTAGRAM
Find the best apps to create and publish Instagram videos below. Curated by MAU. Digital Marketing Specialist at eDigital.
With Instagram video taking over user Instagram feeds and stories, marketers and business owners want to know some of the best video editing apps for Instagram!
The good news is that you don’t need to be a professional videographer, or buy an expensive kit to create engaging video content for your Instagram profile. There are tons of great video editing apps that can help you.
From resizing your footage to adding animations, branded assets, and filters to your videos, there is a video editing tool or app for you. And some of them are free!
THE BEST 16 APPS AND TOOLS FOR INSTAGRAM VIDEO EDITING
Instagram’s video dimensions change depending on where you’re posting. For example, Instagram Stories is 9:16, but if you’re creating a video solely for your feed, you may want to cut it to a square aspect ratio so it fits your grid perfectly.
It can take a lot of time to shoot in different dimensions, and editing video footage to fit particular video frame sizes is a time consuming task — but not if you use some of the below video editing apps and/or tools.
A COLOUR STORY
A Colour Story offers different sets of filters and video editing tools to help you achieve a perfectly cohesive Instagram video aesthetic. To edit your video in A Color Story, select “Albums” then choose your video clip. Once your clip is selected, you can choose different filters, effects, and tools to change the overall look of your video content. It’s a super simple way to add your own personal brand style to your Instagram video content without spending hours color-correcting each video clip.
ANCHOR VIDEOS
If you have a podcast. You must check Anchor video. Audio is hard to share on social media. Trying to raise awareness for your podcast or other audio content on social can be difficult. Anchor makes sharing audio to Twitter, Facebook, Instagram, YouTube – or anywhere else videos are consumed – incredibly easy.
First, just record audio directly into the Anchor app, or upload existing audio (a clip from your podcast, etc) to your Anchor account. Anchor Videos will then magically transcribe your audio. You can quickly fix any minor transcription issues and Anchor Videos will overlay your words synced perfectly with your audio in a beautiful, shareable video.
Best of all, you can export your video at whatever size you need: square (perfect for Instagram), wide (perfect for Facebook, Twitter, or Youtube), and tall (perfect for Instagram Stories). It’s that easy.
You will like it because most major social platforms aren’t built for audio-consumption. Sharing a URL to an hour-long podcast on Facebook will rarely convert to direct listeners in the moment. On the other hand, auto playing videos with mute-friendly captions are #trending and an effective way to grab peoples’ attention.
Anchor’s new tool lets you trim audio clips so you can share a minute from an insightful podcast, transcribed with captions. Here’s an example.
Once you have downloaded your video on your computer, i normally send it to my own WhatsApp (Desktop version) account and then I go to my WhatsApp on my mobile, find the video, save it on my mobile and then upload it on Instagram. Hope it makes sense.
CLIPOMATIC
Clipomatic is one of the easiest ways to add captions to your Instagram Stories and videos — all you have to do speak to the camera and your voice will be picked up and transcribed onto captions! You can select the caption style and add artistic filters to your Instagram video content! Multiple languages are available.
FILMORAGO (formerly Wondershare Video Editor)
FilmoraGo is a popular video editing app for marketers, bloggers, video editors, Instagram influencers and YouTubers.
For on-the-go editing, use FilmoraGo’s “Easy Mode” — you can simply drag and drop video clips, add music to your cut video, and save a finished video in just minutes.
Filmora is better suited to landscape or square video, as the app works when held horizontally. It takes a little while to get used to, but the screen space dedicated to previewing your video footage makes it worth it!
HORIZON
While Instagram vertical video content – especially IGTV – is becoming very popular, sometimes we still need a level horizontal video content!
Horizon app will bring a virtual gimbal rig for your video — no matter which way you hold your device, upright, sideways or you can even keep rotating it while capturing, your video will always stay horizontal. You can also use the app’s shooting features, like 60 & 120 FPS slow motion settings, in-app video filters, and even a super simple export function that lets you quickly share to your social channels!
HYPERLAPSE
Yes, the most popular and free app and tool to create an awesome time-lapse video. Hyperlapse is a super handy time-lapse app by Instagram that will automatically stabilize your video, giving it a super smooth cinematic feel. Once you’ve filmed your time-lapse in the app, you can then edit your footage to speed it up or slow it down. Then just save to your camera roll and import into any other app to cut it into a large video piece! You could try a time-lapse video of your physical store opening and share it with your Instagram followers for some behind-the-scenes tidbits. Hyperlapse also works particularly well in motion, so why not give your followers a tour of your offices or warehouse?
INSHOT
With InShot you can trim video, cut/delete middle part of a video, merge videos and or adjust video speed. You can also create a border for a video. Make your video square ready for Instagram. You can colored the border too. You can add your own music to video, like mp3 files and other format. You will find lots of fun sound effects or add voice-overs. You can easy to sync sound, text or emoji to specific parts of your video, with timeline features. You will have access to a volume control for both original video sound and mp3 songs. Need a unique video filter? No worries, there are some cool video filters too. Remember that using the canvas feature, the InShot Video Editor takes your existing video and allows you to resize it to various aspect ratios, and you can easily resize and crop it to fit Instagram Stories (or any other social media platform) in just a few seconds.
KINEMASTER
Ready to create professional cinematic quality video content?
You can cut and trim your video clips frame-by-frame, making it one of the best mobile apps for precise video editing, especially if you have a slow-motion clip you want to share within a larger video piece. You can create multiple layers of video, images, text, and special effects and add in voice-overs, background music, and sound effects from its media library.
KineMaster offer a free version of the app, however, your videos will have a watermark and some of the special features and effects aren’t available. You can upgrade to a monthly or annual subscription to remove the watermark from your videos and to access all the features.
MAGISTO
Magisto app is a great video editor for Instagram that uses artificial intelligence to find the best part of your video content and then applies editing techniques like stabilization, facial recognition, video filters, and even auto-crop to make sure your best video footage stays within the frame.
You can even use one of Magisto’s video templates to get you started, and then edit using their Smart Storyboard tool. Plus you can create a video out of your still images that still looks and feels like engaging video content.
All that’s left to do is embed music into your clips from Magisto’s audio library, and Viola! Your video will be ready to be shared on Instagram!
LIFELAPSE
Life Lapse lets you put together multiple photos into a video. Once you have all your photos captured, the app will seamlessly stitch them together and all that’s left to do is select a filter, song, and your preferred video ratio like square or 9:16 and you’re ready to post your new Instagram video!
LUMAFUSION
Lumafusion is one of the most powerful mobile multi-track video editor. You can trim, edit the speed, dimensions, and audio. But some of the more advanced features, like its ability to layer audio, video, and photos in the same frame, compatibility for 120 and 240 FPS slo-mo and time-lapse video files, and a live audio track mixer really does make it stand out from the crowd.
You will like to use LumaFushion to edit your IGTV video content — it’s quick and easy but has some extra tools to help you deliver the highest quality video content possible!
LUMEN5
Someone said, it can get really cold in Vancouver. That did not stop this team of creative professionals to launch this great Startup with thousands of clients around the world. Interested in repurposing your text or image content into videos you can share on Instagram or other social media networks (Linkedin, Facebook, etc)? Looking for a no-cost tool to simplify the process? Lumen5 is a great tool that turns your content into a shareable social media video you can use on Instagram. With Lumen5 you can create perfect Landscape video (16:9) or Square video (1:1) for instagram. Square videos take up 78% more real estate on a mobile newsfeed than landscape video (16:9). Square videos can get up to 30-35% higher video views and an 80-100% increase in engagement! You can start for free and get 480p SD resolution videos, or upgrade to their USD$49/month and be able to create 1080p HD resolution videos! No Lumen5 icon in credit and multiple brand pre-sets. Now anyone can create videos!!
lumien5 square video demo
Key features of the free plan:
- Lumen5 will automatically detect images from one specific url you provide.
- You can also choose from Unsplash free copyright image library which is great.
- You can add text in different ways: title, quote or just plain text.
- You can define two main colours for your text.
- You can choose the position of the text overlay within the video.
- You can choose music background from a wide range of music styles from jazz, rock, dance, happy, sad, inspiring, etc.
The Vancouver cold seems to bring a lot of creativity!
Below is a screenshot of Lumen5 video tool and the final video!
lumen5 dashboard screen shot how make video for instagram
Final tip: Once you have downloaded your video on your computer, i normally send it to my own WhatsApp (Desktop version) account and then I go to my WhatsApp on my mobile, find the video, save it on my mobile and then upload it on Instagram. Hope it makes sense.
OVER
Over is a great tool to edit videos for Instagram Stories. You can select a video template from the app, add motion graphics to your already existing video, choose ready-to-post stock video content from Over’s library, and customise your video with your brand colors, logo, and font!
PICPLAYPOST
Got more than one video to share in a frame? Take a look at PicPlayPost! One of the best things about PicPlayPost is that it’s a vertical video editor, making it super simple to edit your shots for Instagram Stories and IGTV. Once you’ve selected all your video clips, choose a layout that you like and start trimming, cutting and placing your video clips alongside each other in the same frame. Then you can add animated GIFs from Giphy, subtitles, text, and music to your final edits!
QUIK by GoPro
You can create great video content for your Instagram feed from both the video content found in your GoPro camera roll and your imported GoPro videos. Once you’ve selected your favorite video clips, Quik works its magic by finding the most interesting “moments” from your video — this is great if you’re traveling and you want to quickly and easily trim your video to the most engaging parts, like those surfing jumps! You can add transitions and effects, add music (Quik even syncs your video to the beat!), and customise your video with text and subtitles. Sounds good ha!
PREMIERE RUSH
This is probably one of the most popular tools for professional videographers. Premiere Rush is designed to help you edit, cut, format, and share great content to your social channels. All your video projects are saved on the cloud, you can pick up any project from your mobile or your laptop.
You can choose from professionally designed Motion Graphics templates to use for your video edits, which takes a lot of the guesswork about size and dimensions out of the process. There’s also the ability to change the frame colors with presets, video dimensions to fit vertical and square, custom font options, and many more tools to help you match your videos to your personal brand.
VSCO
Yes, that’s right, VSCO is not only a photo editing app but also a great video editing tool. You can apply VSCO filters to your video content to help you maintain a cohesive Instagram aesthetic. VSCO has a lot of free filters to choose from and even curated preset packs of complementary filters making it easy to edit your videos. You can also make different adjustments such as contrast, brightness, temperature, and more in the video editor.
BEST APPS AND TOOLS TO EDIT YOUR INSTAGRAM VIDEOS
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Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook
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