THE BEST 12 INFLUENCER MARKETING STRATEGIES FOR THE FITNESS INDUSTRY

The best 12 Influencer Marketing Strategies for the fitness industry.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE BEST 12 INFLUENCER MARKETING STRATEGIES FOR THE FITNESS INDUSTRY

Influencers of all fitness types and fitness levels have helped the fitness industry in the last few years. Some of the world’s top 25 most popular female fitness influencers on Instagram, for example, have successfully created a close relationship with their followers. From bodybuilding, HIIT to yoga or pilates, fitness influencers are helping brands and fitness businesses increase their marketing reach.

Below are our top 12 influencers’ strategies for fitness brands and businesses.

THE BEST 12 INFLUENCER MARKETING STRATEGIES FOR THE FITNESS BUSINESSES

Knowing how to work with influencers and what best strategies to apply to optimise your influencer marketing budget is a key skill to build and hone in your marketing career. 

Find below our top 12 influencer marketing strategies when working with fitness creators. 

12. CHOOSE THE RIGHT INFLUENCER CHANNEL

Most fitness influencers are either on Instagram, Youtube or Tiktok. Check which channels bring to most conversions for your business and align with your most profitable target demographic. If you are using one of the best influencer platforms you should be able to compare which channel can bring the most views and engagement for your particular fitness offering.

Kayla Itsines australian female fitness influencer personal trainer

Kayla Itsines – One of the world’s top 25 most popular female fitness influencers on Instagram, with a big audience on Youtube

11. USE THE RIGHT HASHTAG STRATEGY

10. USE SHORT VIDEOS TO DRIVE MAXIMUM ENGAGEMENT

Break down your fitness programs into 1-2 minute “explainer” or “how-to” video pieces. Get people to follow you by waiting for your next short episode.

9. USE REELS TO SHOW UNBOXING OR QUICK DEMOS

Unboxing videos became popular on YouTube already some years ago and they are also becoming popular on Instagram reels and TikTok. If you have been paid to promote the product you are inboxing, make sure you add the relevant disclosure statement.

8. USE STORIES FOR EVENTS LIVE BROADCASTING

Live broadcasting can bring a new perspective of view to an event or even to a fitness routine you may be doing in a special place that not many people can access.

7. TIKTOK VIDEOS MUST BE FUNNY OR SURPRISING

The nature of TikTok and the reason why it has become one of the most popular social media channels is because of its entertaining nature. Leave serious or informative videos for Facebook. In TikTok, people expect fun and surprises.

6: CHOOSE THE RIGHT INFLUENCER FOR YOUR BUDGET

There are different levels of fitness influencers depending on their number of followers.

There is no defined rule on how to choose your influencers. Depending on your influencer marketing objectives you may want to work with many micro-influencers or just choose a few mega-influencers who can open you to new audiences quicker than anyone else.

5. USE A MIX OF FREE PRODUCTS AND MONETARY PAYMENTS 

Free products may be a great way to get free promotion, however, there is no guarantee a fitness trainer or a fitness content creator will like to promote it. Before you send out your free product, make sure your potential influencer is genuinely interested in talking about it. 

Fitness influencers who expect payment will give you more control over the outcome. I would suggest you write a proper influencer brief document specifying your influencer marketing objectives, deliverables and expectations.

4. DO YOUR CALCULATIONS 

Reaching fitness influencers is just another channel of your digital marketing mix. Do your maths and ensure whatever you invest in influencer marketing, you get your expected ROI. Remember, there is hype around influencer marketing. Not every brand should use it unless it is properly planned and budgeted.

Chloe Ting popular Australian female Youtube channel fitness food recipes

Chloe Ting – A popular Australian female on YouTube – fitness food recipes

3. SUSTAINABILITY

If you are a fitness brand investing in sustainable products or services, make sure your fitness influencers also share the same value. Consumers are looking for organic fabrics when exercising that do not hurt their skin and they value brands that work with influencers who share the same mission. 

2. BODY POSITIVITY

All body types and shapes are valid. Work with brand ambassadors and fitness leaders who celebrate body positivity.

Selena Gomez suck stomach in Hailey Bieber laughing bodypositive

Selena Gomez refuses to suck her stomach and Hailey Bieber is laughing – #bodypositive

1. DIVERSITY

There is no black, white or yellow. The concept of race does not exist. We are all equal.

Anyone should be well accepted for their love for exercising and fitness regardless of their social condition, religious beliefs or ethnicity. Welcome influencer collaborations that do not offer strong or radical opinions or positions on these issues.

“Black” related fitness social media accounts can also radicalise and marginalise other body colours and cultures.

Yoga class - Melanie Perkins - Canva founder - © eDigital Copyrights

Yoga class – Melanie Perkins – Canva founder – © eDigital Copyrights

CONCLUSION

A successful influencer marketing strategy for your fitness business starts with the best social media strategy plan that defines your core objectives, the strategies to reach them and the key actions you will need to take to get there.

Need marketing support or training for your fitness business? Contact us

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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THE BEST INFLUENCER MARKETING STRATEGIES FOR THE FITNESS INDUSTRY

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