Find below the influencer marketing market size trend in 2024.

Curated by Mau. Senior Digital Marketing Specialist at eDigital.


By the end of 2024, influencer marketing is expected to become a USD 24 billion industry, according to the Influencer Marketing Hub.

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influencer marketing market size chart

influencer marketing market size chart

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Influencer marketing pays Social Media celebrities Internet celebrities to talk about products in their social media accounts to their followers. Influencer marketing already won massive popularity for marketers who would rather not shell out for the relatively old traditional advertising tactics.

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Below are some key reasons marketers around the world are shifting budgets to influencer marketing:

  • Lower costs
  • Production is handled by the influencer in most cases.
  • influencer posts don’t get shut down by ad blockers and can be highly targeted
  • People trust and identify with social media influencers and celebrities

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“Influencer Marketing market size will continue to explode as more Gen Z are entering the workforce, having disposable incomes and high social media consumption while more marketers are shifting traditional marketing dollars into more influencer programs” 


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eDigital can help you conceptualise, plan, develop, run and optimise successful Influencer marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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