INFLUENCER MARKETING MARKET SIZE 2019

Find below the Influencer Marketing dollar market size trend for 2019. Curated by MAU. Senior Digital Marketing Specialist at eDigital.



By the end of 2019, Influencer marketing seems to be here to stay and is expected to become a $6.5 billion dollar industry.

Read > TOP BEST INFLUENCER MARKETING PLATFORMS

influencer marketing dollar market size trend by year

influencer marketing dollar market size trend by year – Source: Influencer Marketing Hub – Benchmark report 2019

In 2017, mediakix estimated the Influencer Marketing market size was going to be around the 5-10 billion which was too optimistic as 2017 finish with a Influencer Marketing market size of around 3 billion dollars.

All marketers have already realised that advertising and marketing industry is in the middle of a major disruption. From traditional marketing and expensive creative campaigns to macro and micro influencer programs both on a global and local scale. Some influencers have more power and influence than any of the other traditional media companies.

Read > HOW TO MEASURE ROI ON AN INFLUENCER MARKETING CAMPAIGN

Influencer marketing  pays Social Media celebrities Internet celebrities to talk about products in their social media accounts to their followers. Influencer marketing already won massive popularity for marketers would rather not shell out for the relatively old traditional advertising tactics.

Read > HOW TO MAKE AN EMPLOYEE INFLUENCER PROGRAM



INFLUENCER MARKETING – THE MARKET SIZE CONFIRMS IT ALL!

Below are some key reasons marketers around the world are shifting budgets to influencer marketing:

  • Lower costs
  • Production handled by the influencer in most cases.
  • influencer posts don’t get shut down by ad blockers and can be highly targeted
  • People trust and identify with social media influencers and celebrities

Read > HOW TO WRITE A KILLER INFLUENCER BRIEF DOCUMENT

“Influencer Marketing market size will continue to explode as more Gen Z are entering in the workforce, having disposable incomes and high social media consumption while more marketers are shifting traditional marketing dollars into more influencer programs”  MAU. 

the state of influencer marketing report linqia 2017

the state of influencer marketing report linqia

Read > TOP MOST POPULAR INSTAGRAM VIDEO CREATORS & INFLUENCERS



INFLUENCER MARKETING MARKET SIZE

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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By |February 8th, 2019|influencer marketing|